Bryan Yeong Email & Phone Number

Singapore

Freelance expertise to Full-Time opportunity• Freelance duration: April 2023 - November 2023• Full-time duration: December 2023 - PresentExpertise:• Media Buy | Performance Marketing• Digital Advertising Strategy & Planning• Data Analysis & Reporting• Budget Management & Cost Optimization• Project Management• Client Relationship Management• Marketing Analytics & Insights• Business DevelopmentResponsibilities:• Work closely with project managers to ensure that media strategies align with overall client objectives• Manage multiple campaigns simultaneously and prioritize workload to meet deadlines.• Monitor campaign performance and adjust media strategies as needed to optimize results• Conduct research and analysis to identify target audience and optimal media channels for advertising campaign• Develop data-backed marketing budgets aligned with business goals, maximizing ROI and achieving cost-effectiveness.• Build strong relationships with clients, proactively managing expectations and delivering results.• Utilise project management tools to prioritize tasks, allocate resources, and maintain efficient workflows. Delivered all projects on time and within budget, consistently exceeding client expectations.• Transform complex data into straightforward tools for influencing strategic decisions and optimizing campaign performance.Advertising Platform Highlight:• Facebook Ads• Google Ads• TikTok Ads• LinkedIn Ad• Twitter AdsBrands Portfolio:• Shopify• Nikon Singapore• Hitachi Asia• Marina Bay Alliance• National University of Singapore (NUS) - Lee Kuan Yew School of Public Policy (LKYSPP)• MCL Land• EL Connect• Lee Kum Kee Singapore• Singapore Management University (SMU) | Executive Development• 8x8 CPaaS• Australian International School Singapore (AIS)

Bangsar South, Kuala Lumpur, Malaysia

Project Developments Portfolio (Real Estate):• The Tropika Bukit Jalil (MY)• Sunsuria Forum @ Setia Alam (MY)• The Maple Residences @ W City OUG (MY)• Bon Kiara @ Mont Kiara (MY)• Culture Thonglor (TH)• Nue Mega+Bangna (TH)Expertise & Responsibilities: --Search Engine Optimisation (SEO)​• On-Page SEO• Off-Page SEO• Technical SEOSearch Engine Marketing (SEM)• Keyword research & planning• Run Google Ads campaign• Optimise ads performance & ad spendSocial Media Marketing (SMM)• Run Facebook Ads Campaign• Optimise ads performance & ad spend• Execute Social media growth strategies (FB, IG & LinkedIn)Content Marketing• Keyword research • Topic research • Content planning• Short-Form Content• Long-Form ContentEmail Marketing• Build email list through newsletter• Plan & execute email campaigns• Improve open rates• Reduce bounce ratesReferral Marketing• Setup Referral Marketing• Build landing page, media assets, campaign mechanics, terms & conditionsProject Marketing• Conceptualize and create sales kit• Plan marketing process flow (Pre-launch - Post Launch) • Content planning for project branding (Themes, USP)• Propose key visual concepts for ads• Plan and design offline brochures, bunting and other marketing materialsBranding• Plan strategy for corporate branding• Prepare media assets and key visuals for branding activitiesMarketing Analytics• Google Analytics with Events Tracking• Google Search Console

Subang Jaya, Selangor, Malaysia

Services Provided​• Created Local SEO listing• Built company website: https://alphainfotech.com.my/• Domain registration• Web hosting• Custom email hostingSearch Engine Optimisation (SEO)​• Keyword planning• Optimise responsive web design• Improve page speed• On-Page SEO• Manage Local SEOSearch Engine Marketing (SEM)• Keyword research & planning• Run Google Ads campaign• Oversee and improve ads performanceSocial Media Marketing (SMM)• Run Facebook Ads Campaign• Perform A/B Testing on adsMarketing Analytics• Google Analytics with Events Tracking• Google Search Console

Petaling Jaya, Selangor, Malaysia

Location: Petaling Jaya, SelangorMain Responsibilities:• Supervise all retail day-to-day operations • Supervise and provide staff training• Supervise delivery, installation & repair services• Monitor stock levels and purchases• Resolve customer complaints and provide customer support• Plan and oversee in-store promotional campaigns, events and displays• Analyse market trends and monitor competitor marketing activities• Analyse sales reports, generate forecasts and set KPIsOther Responsibilities:Marketing• Manage Shopee account: Respond to customer enquiry, fulfillment and improve product listing.• Optimised Local SEO (Google My Business)• Collaborated with website developer on SEO for https://tongkong.co/• Keyword planning for SEMHR• Developed Employee Handbook (Company Policies)

Petaling Jaya, Selangor, Malaysia

Location: Selangor / Malacca / Johor BahruMain Responsibilities:• Supervise room rates for all Glex Hotel properties• Oversee PMS & production of Glex Hotel website [www.glexhotel.com.my]• Manage Local SEO listing (Google My Business) • Run Facebook Ads Campaign• Perform sales data analysis• Analyse market trends & competitors• Team lead for marketing initiatives [e.g : Advance Purchase Campaign & Hotel Launch Project]• Cooperate with Market Managers, PMS Representatives & travel agenciesOther Responsibilities:HR• Manage recruitment process in job posting, selection and interview arrangement• Coordinate, negotiates and liaises with job advertising agencies on job advertisements• Conducts interview up to Executive levels & arrange interviews for Management levels• Staff Training (Orientation, On The Job Training & Assessment)Contributions:• Hotel opening team for Glex Hotel Signature JB• RM 100,000+ sales revenue in first 2 months of new hotel• Increase in over 500% Online Traffic - Optimised Google & Social Media Tools

Location: Various locations across SelangorMain Responsibilities:• Manage OTA rates, reservation & profiles• Manage PMS & Hotel 99 website [www.hotel99.com.my]• Manage Local SEO listing (Google My Business) • Manage Google Ads• Perform sales data analysis and generate sales report• Analyse market trends & competitors• Discover & implement various marketing strategies• Communicate with Market Managers, PMS Representatives & other hotel related associates• Ad hoc duties Other Responsibilities:Operations• Develop hotel SOP manual• Generate hotel policies (for guests and staff)• Oversee and improve service quality of hotel operationsCustomer Service• Manage guest expectations & resolve guest complaints• Provide guest support & assist with special requestsHR• Staff Recruitment (Posting, Selection & Interview)• Staff Training (Orientation, On The Job Training & Assessment)Information Technology (IT)• Manage PC hardware, software & upgrades• Review & Improve hotel branch internet network connectivity• Introduce internet security (Antivirus / Firewall / VPN) Contributions:• RM 50,000+ Direct Website Sales in first 3 months per hotel branch since new Hotel 99 website launch• +400% Online Traffic - Introduced & Optimised Google Tools• +50% Overall Online Sales - Content Management

Selangor, Malaysia

Job Scope: • Visit a number of food and beverage outlet across Selangor (participating partners of FAVE)• Take pictures of location and facilities.• Do a survey on the list of facilities provided by the participating FAVE partners.• Images adjusted according to client's preference.• Work independently and communicate with client via online.

Selangor, Malaysia

Part-Time JobJob Scope: • Sales of furniture and electrical goods • Manage the company's website listingLogistics • Manage the inventory of goods• Assist in deliveries and installation of furnitureAdministration• Generate invoices• Propose marketing strategies• Ad hoc dutiesOperations• Retail duties (arrange furniture, maintain store cleanliness & assist customers)

Selangor, Malaysia

Job Scope: • Visit a number of health and fitness outlet across Selangor (participating partners of KFIT)• Take pictures of location and facilities.• Do a survey on the list of facilities provided by the participating KFIT partners.• Images adjusted according to client's preference.• Work independently and communicate with client via online.

Bachelor'S Degree, Event Management & Marketing, Upper Second Class Honours

Foundation, Business It, 3.12 Cgpa

High School, Accounts Stream, 1A+, 2A, 3A-, 2B, 1D

Total 9 Subjects