As Head of Performance, I keep a close watch on the KPIs for all our clients and make sure that they're achieved to the client's satisfaction.Corollary to that role:1. I supervise all Media Buyers in the company, as well as provide or source out training to enhance their skill sets, especially in optimising ads and gathering insights from the stats2. Make sure that proper conversion tracking is in place for every account and verify outcomes from ads with actual performance at the back end (e.g. CRM or shopping platforms)3. Coordinate with Brand Managers when it comes to strategy, with the goal in mind of aligning such strategies with the KPIs agreed with the clients4. Oversee the timely production and quality of reports, as well as in the creation of dashboards that show real-time data of campaign performance 5. Make sure that ad budgets are spent prudently, prevent overspending or underspending, and maximise results out of every dollar spent

I work with a team of account managers and staff members in delivering the KPIs of clients. So, my role varies.As lead generator, I help clients design and run campaigns towards desired audiences, convert them into subscribers and arrange a series of marketing emails in the email marketing software to convert them into paying customers. In doing this job I have gained experience in Salesforce, Hubspot and ActiveCampaign.As advertising specialist, I have been responsible for running ads in Facebook, LinkedIn, Twitter, Google (Display and Search), Outbrain and Taboola according to agreed objectives and within desired costs per results.As social media manager, I have developed content plans for the client, wrote copies and designed visuals, managed the engagement and prepared periodic reports to the client about the performance of the campaigns.As team member, I help the group formulate, facilitate and implement systems to be followed by the social media team for more efficient delivery of KPIs.

(a) Created, developed and executed marketing budget and plans, defined and implemented campaign schedules, and manage campaign costs and resources within budget.(b) Monitored and changed advertising campaigns to change effectiveness.(c) Managed in-house lists, list acquisition, and list segmentation strategies as directed by the Marketing Director.(d) Gathered and analyzed data to communicate and improve existing and future campaign efforts.Ad platforms used: Facebook, Google, Outbrain and TaboolaCRM platforms used: ActiveCampaign and Salesforce

I was responsible for leading inter-departmental teams to accomplish the following:1. draft, coordinate and forward press releases to press contacts2. regularly create and post newsfeeds at the organization's website and Twitter account3. liaise with the various members across the globe for their professional and personal information4. prepare, proofread and publish content into the company's website5. gather required information for the I-COM Summits, conferences and workshops

- design FB Pages- develop Page content- manage engagement- formulate, implement and oversee campaigns- identify ad targets and formulate ad copies

Development of operating systemsMarketing and SalesFranchise Marketing

1. Designed the billing and collection process for licensing business2. Oversaw overall operations of the company3. Crafted business plans for future growth4. Coached staff on better use of MS Office to automate paper work

1. Participated at the Board Level in overseeing business2. Periodically reviewed and recommended enhancements to company rules and procedures3. Designed the Information Management System for sales, inventory and purchases4. Designed the business report formats for management decision-making5. Facilitated some of the in-house management training workshops

1. Developed information materials for presentation purposes under the SARC-TSARRD Project executed by the Department of Agrarian Reform2. Developed multi-media presentation for the Secretary of Agrarian Reform3. Trained office staff on Microsoft Word, Powerpoint and Excel4. Formulated trainings and conducted workshops on best practices for making Powerpoint presentations

1. organized and participated in inter-departmental and multi-sectoral policy discussions concerning social development2. drafted policy papers, administrative orders and executive orders3. attended hearings in Congress on relevant policy issues4. represented the office in an international conference and a bilateral cooperation activity (Finland and Kuala Lumpur)5. wrote speeches for the superiors, including the speech delivered by President Fidel Ramos on the closing ceremonies of the Presidential Council for Countryside Development in April 19986. oversaw the day-to-day activities of the staff and coached them in better use of MS Word and MS Excel, report preparation and verbal presentation

1. participated in the preparation of project proposals for World Bank, Asian Development Bank and other funding institutions2. designed the operating system for a citrus plantation in Zambales and oversaw its implementation in the field3. coached staff on better use of Wordperfect and Lotus 123