Work with clients across the country: produce research, reports, and insights to guide decision making amongst some of the largest beverage producers in the U.S. Consult with leaders to help them understand changing market forces and communication strategies for internal and external audiences. Lead workshops and client calls to execute product development and market strategy, ensuring brand positioning is central to discussions. Use reporting skills and data analysis to simplify complicated stories and explain ways to understand and connect with consumers.- My goal is to aid in product development and market strategy that helps build brands for regional and national clients. Focus on brand strategy and positioning across a variety of CPG.- Use communication skills and data analysis to simplify complicated stories and explain ways to understand and connect with consumers and their preferences.- Industry thought leader: Featured and keynote presentations for state and national organizations. Insights included in major media, including CNN, Wall St. Journal, Vox, Forbes, De Tijd, and more.

Manage multi-platform insights company focused on alcohol, cannabis, functional wellness, and broader CPG. Lead efforts on content creation, editing, and more for weekly emails, podcasts, video recaps, and one-on-one consulting with clients. Organize and lead presentations and workshops on brand innovation and market trends. Goal is to offer a new approach to analysis from across categories to serve companies looking to grow, innovate, and win new customers.- As director of insights, I provide analysis, data, and case studies to explain what’s happening across categories of alcohol, cannabis, wellness, and CPG. Communicating stories and challenging narratives helps readers and clients better understand how to succeed in today's market.

Managing Editor, News Editor, Writer, and Podcast Host- Provide editorial leadership as part of the most-awarded U.S. publication focused on beverage alcohol.- Lead story planning, editing, and supervise writers across features and news.- Lead writer for subscription newsletter focused on trends and analysis for owners, c-suite leaders, and other decision-makers in beverage alcohol and CPG.- Act as host for podcast focused on beverage alcohol and among top 1% in the world. Past freelance work: Covered aspects of the American beer industry for publications that include All About Beer, Beer Advocate, October, Paste, and Thrillist. Recognized multiple times by the North American Guild of Beer Writers for coverage.

- Led an international organization that supports professional development, networking, and work standards for journalists across the U.S., Canada, and Europe.- Oversaw a national leadership team and all aspects of the group, including grant projects, annual awards, bimonthly skills development series, social media, and more.- Developed and led first-of-its-kind DEI grant series to support underrepresented writers and stories.

- Create content for DukeHealth.org to promote advances in healthcare, success stories, and increase patient conversions/retainment. This includes medical treatment pages, blog posts, and how-to narratives. - Coordinate projects on Duke Health’s strategic plan, patient advisory council, telehealth options, more.- Produce videos to promote Duke Health, doctors and treatments, and COVID-related information.

- Served as manager for Health System-level projects, including an annual community benefit report, video production of events, and creation of new online platforms to target specific employee groups.- Managed multiple CMS platforms and newsletter planning for an audience of 26,000 employees.- Wrote stories, managed photography, and produced videos to create content that promoted Duke values and raise employee satisfaction.

- Oversaw communications and marketing strategies to increase interest in research and programming among campus community, public, and outside donors.- Wrote stories, maintained web presence, managed social media, and formed communication plans.

- Acted as point of contact for departmental communications accounts, including human resources, employee health, sustainability, facilities, parking and transportation, Duke police, more.- Oversaw targeted communication strategies and marketing to support employee-centric and university-wide campaigns and programs. Included creative insight for print, online, and graphic communications. Managed strategy for Working@Duke Twitter and Facebook accounts.

- Wrote feature and hard news covering cities and towns in five counties. Worked as daily and freelance reporter, providing human interest stories, local news and more. - Prepared and maintained pages for print using Quark.

- Reporter on news beats for towns of Pittsford and Brighton, NY, writing at least 10 stories per week. Covered school board and town hall meetings, human interest stories and more. - Provided photos and videos for print and online publication.