Manage Criteo's retail media relationship with L'Oreal/Beauty Co-Lab alongside two other pod members (sales, account strategist). Responsible for campaign setup, strategy, and optimization for the org's largest retail media client. Continue to work with product teams to develop, test, and iterate on new product features and refinements.

Sole manager of Tier I accounts including Dell, LEGO, Hewlett Packard, Intel, LG, Microsoft, Google, and more. Owned 5 of the 10 largest accounts across PS org as of H2 '23. Work cross-functionally with other departments including product, analytics, and UX to identify and develop new product features and reporting opportunities.

Coaching cross-country, mid-distance, horizontal jumps, and throws at the high school level. Work with athletes to prepare them physically, mentally, and emotionally for the rigors of competition at the intercollegiate level while fostering individual growth and a team-oriented mindset.

Selected Sep 2021 for a two-year term on the B.A.A.'s Engagement Committee. Collaborate with four other committee members and Director of Athletic Programs to promote DEI initiatives and proactively address needs of team members and the greater community.Member of the B.A.A.'s prestigious Racing Team, a team of sub-elite, highly competitive athletes in the Boston area.

Dedicated account manager and media buyer for ~20 high-touch, strategy-intensive accounts across programmatic display, video, native, SEM/Search, Social, and CTV/OTT. Owner of all aspects of the advertising lifecycle other than sales, including but not limited to setup, execution, optimization, reporting, renewal, and day-to day client support. Serve as client expert on strategy, branding, messaging, and creative. Let go in Jan 2022.

OwnerIQ acquired by Inmar October 2019. Responsible for all aspects of advertising strategy and delivery for managed service campaigns. Serve as a dedicated display analyst for a portfolio of Midwest Fortune 500 clients.

Brand and creative lead for Wayfair's Customer File retargeting program. Created daily and automated performance trackers to monitor KPIs across four different brands (Wayfair US, Wayfair Canada, Joss & Main, AllModern). Responsible for accounting and reporting of 2.5mm+ of monthly ad spend. Also responsible for concepting, testing, and analysis of ad concepts to delight core customers while maintaining brand voice and surpassing KPI goals. Pioneered cross-platform campaign incorporating inspirational Pinterest content, onsite buying guides and minimalist display ads to generate ~60% increase in customer reacquisition. Helped scale Wayfair US Customer File program from 250k weekly ad spend to 600k+ while simultaneously reducing ACNR/setting new weekly GR(s) highs of 2mm+ in less than six months. Worked weekly with Engineering team and external product vendors to troubleshoot any technical bugs or issues with campaigns.

Worked as an intern photographer until time of graduation. Upon graduation, started full-time work performing file system maintenance and data entry for digital archives and spreadsheets. After working as a professional photographer's studio aide, began working as a freelance photographer with the school, producing work for print and web media. Provided consultation regarding website and logo redesign.