Bryan Kam Email & Phone Number

Greater New York City Area

Paris, Ile De France, Fr

Head of Data Science Department of over $1 billion per annum pharmaceutical paid media account

London, London, Gb

· Head of Business Science & Analytics Department of bespoke agency created for ~$300 million per annum healthcare and retail paid media account· Hire, train, and mentor team of 11 onsite direct reports (2 Associate Directors, 1 Senior Manager, 3 Managers, 3 Senior Analysts, and 2 Analysts) across over more than a dozen campaigns· Conceptualize, implement, and apply test-and-learn and other exploratory data analyses for clients to help them improve attributed EBIT ROI in marketing campaigns· Design omnichannel measurement frameworks by audience for the different campaigns for the different channels, including programmatic display (native, banner, rich media, high impact), programmatic OLV, paid social, paid search, linear TV, OTT, FEP, digital out-of-home (DOOH), terrestrial audio, and streaming audioVerticals: Healthcare, Retail

New York, Ny, Us

· Omnichannel media analytics for oncology brands covering digital display, paid search, paid social, TV, OTT, point of care, website, and conversions attributed to these channels· Established KPIs and created deep dives for stakeholders to give meaning to insights through visual storytelling· Forecasted goals using Python for the different reach, cost, conversion, and other KPIs to track media performance per established measurement framework to inform budget decisions throughout the campaign· Created quality assurance (QA) framework to spot data loading and formatting errors into database before raw files are processed· Led team of 7 across multiple pharmaceutical brands on daily deliverables and provided regular guidanceVertical: Pharmaceuticals DTC (oncology)Recognized with a spot bonus for leadership and excellent work (2021)

Tokyo, Jp

· Marketing audience non-personal promotion (NPP) analytics using SAS for HCPs, patients, and prospects for pharmaceutical brands, including segmentation and targeting· Additional responsibilities included leading data warehouse migration project from Salesforce to Adobe Experience Platform· Led team of 5 across multiple pharmaceutical brands, increased from managing team of 3, on daily deliverables and provide regular guidanceVertical: Pharmaceuticals HCP and DTC (neurology, oncology, dermatology, pulmonology, immunology, and otolaryngology)Operated at a Director level to clients for billing purposes shortly into role due to expanded responsibilities

Tokyo, Jp

· Created analytics deep dives and standard reports for multiple therapeutic areas· Presented findings to marketing and brand leadership on the client side· Segmented leads and audiences into different cohorts based on point of origin into stream, answers to registration questions, previous engagement behavior, etc., to ensure confounding variables are considered when making conclusions in cluster analyses· As analytics contributor of Merkle’s Diversity, Equity, and Inclusion (DE&I) Initiative, performed analyses of Merkle HR data for the Pillar Leads and Merkle Americas Diversity Council to summarize statistics by gender, race, and ethnicity for hiring, tenure, career level, promotion, performance ratings, span of control, geographical location, functional area, etc.Vertical: Pharmaceuticals HCP and DTC (neurology, dermatology, pulmonology, immunology, cardiology, endocrinology, and otolaryngology)Received company-wide recognition for excellence as an individual contributor in analytics (2020)

Bagsværd, Dk

· Created actionable deep dive analyses in Commercial Effectiveness business unit to drive volume and market share growth in endocrinology (diabetes) market· Tailored analyses for geography-specific factors like integrated delivery network (IDN) influence, payer access (commercial payers, Medicare Part D, Medicaid, Tricare), managed markets dynamics (tiers and designations like exclusive, preferred, step therapy, prior authorization), patient assistance programs (PAPs), and pharmacy benefit manager (PBM) impact· Queried IQVIA/IMS (Xponent PlanTrak, LRx, FIA), MMIT, and Fingertip data regularly; deeply familiar with retail sales, non-retail sales, PBMs, payers, plans, channels, samples, formulary, restrictions, speaker programs, calls, and call plan data· Conducted sales force sizing and alignment analyses, including using mapping software Javelin Territory Designer (JTD)Vertical: Pharmaceuticals (endocrinology, bariatrics)

Northbrook, Il, Us

· Onsite lead at pharmaceutical client and managed offshore team of 4 in Business Analytics and Sales Force Reporting with analytical and consulting responsibilities· Created and presented deep dives to find best prescribers to target for detailing and sampling· Project managed major launches for two neurology drugs, ensuring sales reporting needs were met and prescribers were aligned to correct territories for account managers to detail and sampleVertical: Pharmaceuticals (neurology, oncology, and nephrology)