Bryan Kam Email & Phone Number

Greater New York City Area

Paris, Ile De France, FR

Head of Data Science Department of over $1 billion per annum pharmaceutical paid media account

London, London, GB

· Head of Business Science & Analytics Department of bespoke agency created for ~$300 million per annum healthcare and retail paid media account· Hire, train, and mentor team of 11 onsite direct reports (2 Associate Directors, 1 Senior Manager, 3 Managers, 3 Senior Analysts, and 2 Analysts) across over more than a dozen campaigns· Conceptualize, implement.

New York, NY, US

· Omnichannel media analytics for oncology brands covering digital display, paid search, paid social, TV, OTT, point of care, website, and conversions attributed to these channels· Established KPIs and created deep dives for stakeholders to give meaning to insights through visual storytelling· Forecasted goals using Python for the different reach, cost.

Tokyo, JP

· Marketing audience non-personal promotion (NPP) analytics using SAS for HCPs, patients, and prospects for pharmaceutical brands, including segmentation and targeting· Additional responsibilities included leading data warehouse migration project from Salesforce to Adobe Experience Platform· Led team of 5 across multiple pharmaceutical brands, increased.

Tokyo, JP

· Created analytics deep dives and standard reports for multiple therapeutic areas· Presented findings to marketing and brand leadership on the client side· Segmented leads and audiences into different cohorts based on point of origin into stream, answers to registration questions, previous engagement behavior, etc., to ensure confounding variables are.

Bagsværd, DK

· Created actionable deep dive analyses in Commercial Effectiveness business unit to drive volume and market share growth in endocrinology (diabetes) market· Tailored analyses for geography-specific factors like integrated delivery network (IDN) influence, payer access (commercial payers, Medicare Part D, Medicaid, Tricare), managed markets dynamics (tiers.

Northbrook, IL, US

· Onsite lead at pharmaceutical client and managed offshore team of 4 in Business Analytics and Sales Force Reporting with analytical and consulting responsibilities· Created and presented deep dives to find best prescribers to target for detailing and sampling· Project managed major launches for two neurology drugs, ensuring sales reporting needs were met.