Jonathan Bryant Email & Phone Number

Brussels, Be

Gent Area, Belgium

Leading the charge towards becoming marketing strategy driven, and raising the bar on all aspects of marketing and value creation. Having fun in the process :-)

Brussels Area, Belgium

I was responsible for driving marketing expertise within A Schulman marketing organization's. Primarily to;-Develop and implement best-in-class marketing capabilities and methodologies-Provide internal consultancy to Business Units-Develop and implement a Marketing Academy of resources for internal training needs-Develop and implement stage gate process innovation- Drive portfolio and innovation management best practices and support BUs in innovation initiatives/portfolios-Support BUs on early stage business case development-Support BUs with New Product Blueprinting methodology on selected opportunities-Promote a Marketing Philosophy and Culture for A Schulman-Work with external partners (Associations, Academia) on best-in-class marketing initiativesI work with A Schulman's Business Units to provide practical support on marketing methodolgies and problem solving with a range of tools and support frameworks. I work as a facilitator and leader of internal workshops and trainings to a range of cross functional commercial and technical professionals at all levels.

Seneffe, Belgium

As Global Market Manager of Wind Energy at Dow Corning I am looking at how new innovations can help improve operational reliability of wind turbines. In particular I look at how silicone and fluoro based technologies can improve some of the major reliability issues in the wind energy market that negatively impact the levelized cost of energy.• Building marketing strategies that support a portfolio of innovative development projects through an in depth understanding of unmet needs.• Total value chain assessment and key influencers to the value chain, understanding key selection and buying criteria at each step and developing go-to-market entry tactics.• Identifying key partnerships both upstream and downstream in the value chain to initiate new development partnerships (e.g. JDAs).• Identifying capabilities needed to be successful in the specification of new technologies throughout the value chain. Using “Open Innovation” as a creative approach to closing capability gaps.• Defining product development and intellectual property roadmaps with internal R&D stakeholders.• Extensive value proposition development based on value-in-use models, and for the wind energy market, cost of energy modeling.

Built a new market focus for Dow Corning in the Industrial Original Equipment (IOE) markets over a 3 year period. As part of my role I segmented a very fragmented business into three key growth areas: • Wind Energy; developed a new market position for Dow Corning positioning lubricants and sealants as solutions to help improve reliability in the manufacturing and servicing of wind turbine components and assets.• Oil & Gas Subsea Equipment; expanded market penetration for silicone elastomers used in Subsea Equipment ("Christmas Trees") helping prevent hydrate and wax build up and keep the equipment operating for longer.• Industrial Compressors: market expansion into China through identification of local unmet needs and development of a new industrial compressor lubricant.• Leading a global cross functional team to drive implementation of the strategies at regional level. • Managed the full marketing mix (4Ps) through each yearly budget planning cycle. •During this time I also gained extensive experience in e-marketing, website redesign, and marketing automation for various business unit and corporate initiatives to support marketing and corporate level strategy.

Over a period of 3 years I held a variety roles in the Engineered Elastomers Business Unit linked to the Silicone Rubber Product Line. Primarily I was responsible at a European and N.American area level for developing a market strategy driven organisation. This composed of:• Clear definition of market based segmentation• Defining and assigning strategic postures to defined segments• Developing a set of marketing metrics for each segment• Aligning cross functional resources (commercial, R&D, Supply Chain) to strategically important and focus segments• Development of area based implementation plans, designed to translate market strategy into clearly defined tactics and actions for the commercial team to go to market.

In this role I worked on a special assignment for 18 months to look at the potentially alignment of the Multibase Product lines into the Dow Corning Business Units. This involved an extensive review of each Dow Corning Business Units strategic priority. I also developed a "tool kit" to help explain the key features and benefits of the Thermoplastic Product Line to help internally "sell" the key features and benefits of the products and how potentially they could be used as a complimentary offer to the Dow Corning business units.

I worked as an application development and technical service expert for the commercialisation of the TPSiV(TM) product line serving Multibase Automotive customers within Europe and predominately in France.In late 2003 I also took over the global development role for the development of TPO and TPE elastomer compounds used in automotive airbag covers.

Development of new thermoplastic elastomers and thermoplastic vulcanisates.

Specialising in the synthesis of silicone modified organics, blends, and copolymers

I worked at ICI Melinex as part of my PhD thesis and spent several weeks per year there. As part of this I was working on synthesising new cyclic polyethylene terephthalate intermediates that were for coating formulations to be polymerised in-situ for laminate coatings.

I spent 6 months on industrial placement working to develop new solvent resistant water based polyurethane dispersion coatings.

Executive Education, Business Marketing Strategy

Phd, Chemistry

Msc, Polymer Science (Synthesis & Technology)

Bsc (Hons), Chemistry