Bryan Topham Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Alpharetta, Ga

• Delivers solutions with sound value proposition• Executes marketing plan or solutions through cross-functional alignment and coordination• Generates targeted industry and customer segment messaging to sales teams• Create positioning, messaging, and content for social digital and sales tools• Provides direction and guidance to process improvements and establishing policies• Identifies/develops innovative program metrics and benchmarks• Oversees cross-functional teams to plan and execute near-term GTM plans and budgets• Directs the development of messaging framework and content for marketing programs and vehicles

Greater Atlanta Area

• Wrote marketing copy for use in various creative materials such as website, collateral, presentation, fact sheets, news releases, talking points, RFPs, etc.• Developed strong market positions and wrote content based on subject matter experts and understanding of the offers and the market• Supported product management team by leading and developing customer focused value proposition statements, key benefits messages, and packaging of messages• Developed and secured buy-in and support for tactical marketing plans for products and services through close interaction with cross-functional teams in support of new product introduction• Developed clear creative and communication marketing plan to support and execute product roadmap with materials to support product line strategies or other company marketing initiatives• Identified opportunities to support, promote and publicize organizational initiatives, programs, and activities• Identified, managed, and directed third party suppliers within project scope, schedule and budget• Assisted in the definition and training of organization on corporate marketing standards.

Atlanta, Ga

• Managed services marketing responsibilities for software support solutions generating over $1 billion in annual revenue• Managed product marketing responsibilities for software solution generating over $200 million in annual revenue• Developed strategy and set functional policy and direction as functional marketing and communication manager• Led internal projects and programs related to increase Support Revenues• Supported global demand generation campaigns to generate sales leads• Executed external and internal marketing plans and activities as related to Support Portfolio offerings, and other “Protect and Grow” initiatives• Performed and use analytics of support revenues, renewal revenues, customers’ buying patterns, support usage patterns, and revenue leakage/cancellation trends• Identified and prioritize key opportunities to increase support renewal rates• Led and organized channel and direct driven sales enablement program for BSM products• Developed compelling messaging, product positioning, collateral and marketing tools to support HP's software products• Communicated the value proposition of products being launched to the sales teams and ensure they have the necessary collateral and tools to sell

Raleigh-Durham, North Carolina Area

• Executed for all aspects of the IBM BladeCenter go-to-market strategy• Planned, conceptually developed and executed communication activities, public relations, product marketing plans, campaign materials, client communications, press releases, content for trade publications, PowerPoint presentations, and social media (Twitter, Facebook, YouTube, internal and external corporate website) communications for IBM BladeCenter worldwide• Identified and researched data, market share information and analyzed product/program features of current product portfolio vs. competition to insure marketing/advertising/sales plans are effective and strategic• Coordinated sales operations for partner and ISV enablement • Optimized advertising/promotional and internal communication for worldwide sales teams • Developed and managed vendor relationships including contract negotiation and oversight • Acted as cross-functional project manager by engaging with teams across the organization to elevate the brand of marketing

Greater Atlanta Area

• Developed and implemented marketing development budgets, exceeding $1 million annually, to grow existing clients and reactivated inactive accounts.• Over $9 million in annual sales from 2008-2010 of personal systems hardware and software sales.• Managed Smartphone and embedded Gobi WWAN product sales funnels averaging 30 deals ranging up to $2 million each.• Led a staff of 4-5, including product and service specialists.• Represented brand to clients; developed and recommended marketing programs; developed new accounts; reactivated dormant client relations, deepened and broadened C-level and long term relationships. • Organized, arranged, presented and executed messaging strategy for over 30 nationwide field events and trade shows.• Plan, conceptually develop and execute communications activities, public relations, product marketing plans, campaigns and materials, client communications, press releases, content for trade publications, PowerPoint presentations, and communications for HP Personal Systems Group.

Greater Salt Lake City Area

• Managed and wrote sponsorship contracts and fulfillment packages for major companies.• Wrote game-day television and public address announcements for 20 games.• Organized and implemented game-day events and halftime promotions for 20 games.• Assisted with operations team for stadium set-up for 20 games and over 10 community events.

Idaho Falls, Idaho Area

• Sold over $2500 of products per day• Managed, instructed and trained 25 full-time and part-time employees• Enrolled 20+ new customers into Melaleuca Inc. daily• Promoted to Team Lead of enrollment team

Cookeville, Tennessee Area

The MultiPro Network, Internet Helpdesk Technician; June 2001-August 2003• Oversaw customer accounts• Trouble-shot system breakdowns and errors• Enrolled and set up new customer accounts• Built and repaired computers• Became a Microsoft Certified Professional

• Bachelor Of Science, Business Management

Business Management

Activities and Societies: Head Coach/Player, Tennessee Tech University Rugby Football Club 2001-2003

Education record