Lifestyle And Web Editor
CurrentThe Arthritis Foundation is the leading organization committed to funding and finding a cure for arthritis while providing life-changing research, resources and advocacy for the arthritis community. As a content expert for the Foundation, I create and manage SME-informed digital and print content to help improve the lives of those living with arthritis and to further their engagement with the organization.• Research, write and edit print content for Arthritis Today, an award-winning, consumer health magazine – circulation 700,000; readership 4.3 million.• Create, edit and post digital content in a CMS for arthritis.org – 7.3 million monthly page views; 2.4 million monthly users.• Hire, manage and motivate freelance writers to produce compelling digital and print content.• Direct planning meetings to ensure content is delivered on-mission, on-brand, on-voice, on-budget and on-deadline.• Manage production of fitness videos and fitness content for arthritis.org.• Cultivate partnerships with SMEs – health care providers, patients, volunteers, influencers, KOLs and readers – to help inform digital and print content.• Collaborate with art directors, graphic designers and data analytic, social media, SEM and marketing experts to develop informed digital and print content.• Co-direct, edit and SME for photo shoots, video productions and podcast recordings.• Conceptualize, write and edit premium content/e-books for arthritis.org – resulting in significant increases in captured demographics for the Live Yes! Arthritis Network.• Maintain SEO/tagging best practices and AP Style for all content.• Engage Arthritis Today’s Reader Advisory Group and Medical Advisory Group members in feedback sessions to help shape and include patients’ voices in future content.• Write reader/user surveys and social media posts to synthesize volunteer-generated content. • Serve as copywriter and editor for campaigns, programs, events, scripts and speeches.