Bryce Hanson Email & Phone Number

Vancouver, Washington, United States

Vancouver, Wa

Creator and co-host of a top 5% (by downloads) movie review podcast.• Recording engineer and editor of video and audio for podcast• Producer and writer of reviews and comedy bits• Licenses audio and produces new music and sounds for the podcast• Built and maintain website, hosting, and podcast feed• Setup and manage social media profiles for listener engagement and episode promotion

Portland, Oregon Metropolitan Area

• SEO strategy development and execution for B2B SaaS Startups and Enterprises o 61% increase in organic free trials YoY and 54% increase in organic marketing qualified leads YoY for sales enablement SaaS o Doubled organic pipeline YoY 600k to 1.2m for digital identity SaaS o Drove over 8.3 million in pipeline revenue for a FinTech SaaS o Responsible for over 10 million dollars in organic pipeline across clients• In-depth keyword research to guide content strategies targeting ICPs for clients.• Oversaw optimization of meta tags, headers, URL structure, and internal linking• Audited website architecture to support search engine crawling and indexing• Audit and monitor improvements to site speed and mobile responsiveness.• Conduct regular on-page audits to identify and rectify issues affecting site performance.• Develop link-building strategies to acquire high-quality backlinks.• Perform in-depth technical SEO audits and collaborate with the product team to implement improvements.• Implement content strategies that align with broader business goals and SEO objectives. • Utilize SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs , Screaming Frog, Moz etc.) to monitor performance and generate actionable insights. • Create regular reports on SEO metrics, traffic, and ranking improvements. • Provide strategic recommendations based on data analysis to drive ongoing SEO enhancements. • Train and mentor new SEO hires• Develop new processes and templates for schema, internal linking audits, SEO for podcasting, and more.

Portland, Oregon Area

Obility is an online marketing agency serving B2B companies.• Develop and implement SEO strategies for B2B clients• Create and provide analysis of monthly and ad hoc reporting using Excel and Google Data Studio• In-depth keyword analysis to address technical audiences with long sales cycles• Audit technical and on-page SEO issues and recommend fixes• Optimize website content and landing pages for SEO• Set up tags, triggers, and variables in Google Tag Manager (GTM) for conversion tracking• Perform A/B tests for CRO using Google Optimize, Evergage, and other CRO tools

Portland, Oregon Area

Obility is an online marketing agency serving B2B companies.• Led communication as the primary point of contact for B2B clients• Oversaw strategy internally with PPC, Paid Social, and SEO SMEs• Drafted talking points and presentations for SMEs to deliver in internal and external settings• Collaborated with Business Development team to expanded services with current clients• Proactively collaborated with clients and SMEs to set and achieved S.M.A.R.T. goals• Set agendas and lead client meetings and strategy presentations

Portland, Oregon Area

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for WEO Media Clients.• SEO of Website Content• Keyword analysis• Code optimization• Image editing• Website updates• Setting up of directories• Creation and maintenance of Google Analytics-Webmaster-AdWords accounts• Managing PPC campaigns• Creation of landing pages• Monthly client reporting of SEO activities• Various other SEO / Marketing / Operations responsibilities.

United States

CUSTOMS Info Global Data Mining was acquired by Descartes on June 2014. • Continued with online marketing duties for Customs Info (content) business unit• Website migration of customsinfo.com from Hubspot to Drupal platform• Coordinate with Sales for reporting of Content business unit• Publishing and maintaining online marketing content for Descartes.com and customsinfo.com• Social media publishing• Email Blast creation and execution• Set up branded url shortener for Descartes: http://de.scart.es/

United States

• Coordinate Trade Show planning and logistics• Maintain Product/Service Catalogs• Write and publish online press releases• Manage all aspects of Digital Marketing Strategy, including:-- Marketing automation-- Blogging on industry topics-- Website SEO optimization-- Keyword research for SEO and PPC-- PPC Advertising monitoring and optimization-- Email campaigns-- Social media monitoring and outreach-- Reporting• Develop customer personas through surveys and personal interviews• Coordinate with graphic designer

United States

• Write and publish online press releases, blog posts, social media responses, and landing pages. • Promote and moderate monthly Webinars• Managed PPC accounts for Adwords, Facebook, and Linkedin• Research Keywords for high traffic/low competition keywords and optimize On-page SEO.• Diagnose and fix Technical SEO problems with Google Webmaster Tools and Google Analytics• Developed HTML email templates with inline CSS for lead nurturing campaigns• Setup and manage Social Media pages in Facebook, Twitter, Linkedin, Google+, etc.

Portland, Oregon Area

Contract local search work for @Large clients. I claimed local profiles (Google Places, Bing Local, Yelp, etc.) for clients and updated them with media rich content.

13009 Se Jennifer Street, Suite 101 P.O. Box 188 Clackamas, Or 97015

I assisted in the planning and execution of a management retreat with the goal of implementing a strategic alignment process. Afterwards, I created project management and training materials for the staff to use as they implemented the projects proposed at the retreat.

Salem, Or

A new business unit was created to open Cricket Wireless retail stores within existing payday loan stores. I was chosen to open, merchandise, staff, and manage three locations. During my short time there, I analyzed sales data and customer demographics to determine marketing and sales strategies to move cell phones and accessories. The result of my efforts allowed us to achieve positive cash flow within four months of opening in a competitive market.

Oak Brook Financial was the largest privately owned chain of payday loan and check cashing stores in Oregon. I served customers, performed routine office filing, and generated daily/monthly accounting reports. During some downtime, I discovered and solved a federal compliance issue regarding corporate-level collections process.

Master Of Business Administration - Mba, Marketing, Project Management

Won the 2011 MarkSTRAT market simulation competition with my teammates. Led winning team of 2010 New Venture Business Plan Competition

Music, Vocal Performance

Activities and Societies: Recording Arts and Technology Program, Chamber Choir Took 2002-2004 off for LDS mission. Graduated Cum Laude.