Bryn Fetrow Email & Phone Number

Wilmington, Delaware, United States

Greater Philadelphia Area

• Lead the creation and execution of the first internal call center for commercial business at AmeriGas. This included the development of a formalized process for cold calling potential propane users at a centralized.
• Plans, coordinates and executes national marketing campaigns for the commercial side of business via digital and direct mail channels in effort to grow prospect pool and retain current accounts
• Continuously explores new and innovative ways to locate qualified commercial leads including (but not limited to) partnerships with outside associations, current customer “look-a-like” models, and contact list.
• Works closely with the outside PPC and SEO teams to analyzing specific keywords and user trends aiming to gain a better understanding of how potential customers are searching for propane online
• Has a strong understanding of the complex features within the content management system, SiteCore, and leads the creation/updating of commercial landing pages on AmeriGas.com
• Supports leadership with commercial requests that include evaluating competitive landscape and participating in segment specific task force teams

Greater Philadelphia Area

• Worked closely with the sales force to support local marketing efforts while simultaneously created new sales collateral for on-site client meetings nationwide
• Oversaw internal sales campaigns aiming to generate friendly competition across 700+ sales offices
• Maintained priority account reports and delivered insightful takeaways to key leadership
• Contributed to online collateral across channels including LinkedIn, Facebook, Twitter, and the AmeriGas.com blog

Greater Philadelphia Area

• Provided recommendations on hyper targeted campaigns reaching Health Care Professionals for pharmaceutical drug and device brands such as Xarelto, Invokana, Invokamet, LifeScan and Animas
• Assisted with strategic high level budget allocation creating opportunity for frequent client interaction
• Maintained multiple print, digital and custom advertising campaigns with the use of management software like DoubleClick Manager, Encuity, Evalient and ByDoctor
• Delivered deep analytical insights to clients for turnkey optimizations and effective use of media investment

New York, NY

• Strategically planned, negotiated and activated digital media campaigns for brands like Pillsbury, Progresso, Old El Paso, Betty Crocker, Green Giant, Nature Valley and Totino’s Pizza
• Prepared and presented full year campaign proposal to clients
• Developed a strong understanding of the tools and key concepts needed for executing a digital campaign through applications like Media Tools, Media Ocean, ComScore, Dart For Advertisers and Kantar Stradegy
• Successfully launched dozens of media campaigns with weekly optimizations based upon clientele preference and adaptation to the dynamic digital landscape

Greater Philadelphia Area

• Performed daily social media tasks and updates on the company website
• Created posting material for upcoming events in the company blog
• Contributed marketing ideas and techniques for upcoming promotional contests
• Acquired skill in the application SalesForce.com

Greater Philadelphia Area

• Assisted in purchasing radio advertisement spots for upcoming movie trailers, client example: Universal Pictures and Pixar
• Responsible for contacting and maintaining relationships with sales associates to obtain flight rates
• Conducted market research and managed records of rates for over 50 radio station markets

Ba, Marketing, Focus: Social Media

Activities and Societies: HerCampus, 2011; Student Blog ContributorGraduated: May 2012 Major GPA: 3.27 Dean’s List 2009, 2010 and 2011.

2010 Study Abroad, Environmental Studies