Bruce Shaffer Email & Phone Number

Milford, Oh, Us

Cincinnati

Consulting on branding and creative strategy that involves Discovery, BrandStrategy and BrandIntegration. Serving clients directly or collaborating with design firms to achieve efficient and effective branding solutions.

Cincinnati

Chicago

Walgreens, Store Design and PlanningBrand Consultant - Design Management - Organizational Leadership, which included brand strategy, project management and departmental structuring/processes.

Cincinnati, Ohio

• Established business building relationships through design with Kroger, Kraft and P&G - Doubled revenue and revived strategic partnerships (Kroger) by taking existing relationships to deeper level. Collaborated with Brand Managers, defined category and department differentiation, provided competitive information and feedback on retail opportunities. *Recognized as Kroger’s Branding Partner of the year 2011. - Rapidly expanded the Kraft Foods business in a four month span by delivering fresh, provocative thinking on four design initiatives. Brand ownership given on one brand and procured two other business opportunities through different Brand Managers. - Provided innovative merchandising strategies, P&G/Walmart team excited with visionary work which brought new category insights using Shopper, Retailer and Brand knowledge. • Led Center of Expertise for Shopper Centric Strategy - Directed COE on Shopper Centric Strategy growing functional mastery company wide and conducted training on integrating Shopper/Retailer/Brand thinking into daily practice. - Delivered two Shopper Marketing training courses that established foundational learning and introduced the psychology of the shopper. Disseminated tools that were deployed company wide.

Cincinnati, Ohio Area

• Inspired, guided and organized international creative staff. - Managed staff of 90 Creatives in three offices. Provided an environment that encouraged new thinking, recognized positive results and rewarded passion for design . Built pride in company and the work. - Played integral role in developing LPK’s international expansion into Frankfurt, Germany and London, England. Coached on Creative process and current best practices facilitating one seamless organization. Offices delivered profits back to company within 5 years of opening. - Reviewed and hired top tier talent from around the world to staff global offices. Managed West Coast Design Hub, delivering a unique POV and flexible capacity. • Organized staffing structure and wrote job descriptions that provided clarity for career paths.• Established inspirational design show that displayed creative work from all offices. Over 80 brands were represented in the internal idea sharing event.• Streamlined design to implementation process, providing efficiencies company wide.

Cincinnati, Ohio Area

• Client facing Creative lead, designed brand equities and instore presence for P&G beauty brands Pantene, Head & Shoulders, Physique and Imina. • Managed Client Focused Creative Unit, built business in Service and Baby Categories • Initiated first articulation of Brand Builder Process, establishing a clear vision for the client that defined branding activities, timing and alignment of expectations.

Cincinnati, Ohio Area

• Won major P&G custom publishing initiative and advanced existing Marketing Communication business. • Grew print focused business to 1/3 of total billings and increased staff from 1 to 25.

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Mt Adams, Ohio

Bachelor Of Science In Design, Daap - Graphic Design, Honors

Education record