Brian Lynch Email & Phone Number

Greater Nashville Area, TN

• I have expanded public awareness of the barbershop art form and the 20,000-member organization, changing brand perception from a quaint niche to a dynamic, engaging form of entertainment, a satisfying lifestyle for.
• Earned high profile placements for millions of impressions on NBC Today, CBS Sunday Morning, Fox & Friends, NBC Today Show, Good Morning America, ABC World News Tonight, NPR Morning Edition, NPR All Things Considered.
• Earned high profile placements for millions of impressions on NBC Today, CBS Sunday Morning, Fox & Friends, NBC Today Show, Good Morning America, ABC World News Tonight, NPR Morning Edition, NPR All Things Considered.
• As national spokesman, reinforced key brand messages as primary resource for interviews, background, history and contact for performers and subject matter experts.
• Placed performers and appeared as spokesman on hour-long concert on "WoodSongs" (PBS Stations and RFD cable)
• Positioned barbershop as an effective classroom resource via print advertising in Choral Journal and other publications; served as creative director, copywriter, and produced layouts

Greater Nashville Area, TN

• As the brand voice of the organization, I produced thousands of pieces of content for internal audiences, publications, staff and board reports, proposals, strategic plans --truly, all the bread and butter of.
• Wrote, designed, and delivered weekly LiveWire email newsletter circ. 32,000
• Published more than 300 bylined items on corporate blog, plus hundreds of unattributed pages
• Managed and wrote key strategic communications… Show more As the brand voice of the organization, I produced thousands of pieces of content for internal audiences, publications, staff and board reports, proposals.
• Managed and wrote key strategic communications over signature of CEO: presentations, magazine columns, member communications, speeches and proclamations, attributed quotes.
• Produced hundreds of unattributed communications for grants programs, outreach, membership development Show less

Greater Nashville Area, TN

• Worked with consultants to design and conduct brand audit
• Sharpened theme lines and key message to member audiences
• Deployed new design elements, palette and graphic elements across advertising, video production, internal communications
• Scripted major convention shows to introduce new paradigms and messages to mass audience; scripted resulting video highlights for YouTube

Kenosha, WI

• Instructed students in fundamental writing skills required for success in college and careers

Kenosha, WI

• Supported customers on the Aptify CRM platform, with emphasis on building custom solutions and application troubleshooting.
• Created training materials and how-to tips for end users and developers.
• Participated in status assessment and future-capabilities planning.

• Monthly lighthearted essays in regional newspaper, circulation 30,000.

• Implemented Aptify CRM platform: membership management, merchandising, accounting integration with Great Plains Dynamics.
• Developed documentation and training for back office staff, including web-based screen-cam demos.

• Editor (2004-2006) of The Harmonizer, flagship magazine of the Barbershop Harmony Society, circulation 32,000. Complete production responsibility, including copy editing, page layout, graphics, photography and digital.
• As editorial board member and supervising manager of magazine (1994-2004), increased page count and editorial diversity. Innovated coverage of events… Show more
• As editorial board member and supervising manager of magazine (1994-2004), increased page count and editorial diversity. Innovated coverage of events, performers, controversial topics, features orientation. Managed.
• Edited dozens of management and music instruction manuals. Expanded distribution by web site. Wrote proclamations, proposals, general management material. Show less

• Developed portfolio of 5 sites totaling 1200 pages, generating 1.5 million annual page views.
• Negotiated Requests for Proposals for web content management system (Stellent, 2000) and customer relationship management platform (Aptify, 2006).
• Created user training materials, web-based instructional videos, and operational procedures. Trained 30 staff members of widely varied technical abilities.

• With Marketing Task Force, conducted comprehensive market research project on current and potential members of SPEBSQSA, to determine awareness and perception of the brand, the hobby and its relevance as a leisure.
• As part of four-person team, designed and launched Operation Harold Hill, a member-get-member campaign that… Show more
• As part of four-person team, designed and launched Operation Harold Hill, a member-get-member campaign that yielded a 1.5% membership growth, reversing a 20-year decline.
• Authored manuals and training materials for Singing Valentines program, expanding reach from several dozen chapters to more than 500. Developed SingingValentines.com website, generating more than 75,000 referrals.
• Co-author/co-producer of award-winning “Singing Is Life” video, a direct-marketing tool showcasing barbershop harmony to potential members. Distribution of more than 20,000 units, tens of thousands of online views..

• Major Broadcast Television Productions: Script consultant and production liaison for three PBS music specials, each receiving multiple airings in more than 200 markets.
• Event Public Relations: Deployed media campaigns promoting international conventions that brought unique stories to broadcast audiences numbering in the millions. Media placements on all major networks, including: ABC.
• Event Public Relations: Deployed media campaigns promoting international conventions that brought unique stories to broadcast audiences numbering in the millions. Media placements on all major networks, including: ABC.
• Developed events to generate additional media coverage, including World’s Largest Chorus events staged for Good Morning America and Guinness World Records with Ron Reagan, Jr. Show less

• Print media relations: Authored comprehensive press kits, backgrounders, media advisories focusing on compelling personal stories which generated generous local coverage and home run national stories in major.
• Pioneered use of broadcast fax, targeted media and online press room and downloadable media to improve and increase coverage.
• PR Campaigns: Planned, trained and implemented… Show more
• PR Campaigns: Planned, trained and implemented local PR support campaigns that helped local men’s barbershop chapters collaborate with women’s chapters of Sweet Adelines to capitalize on PBS programming. Gathered.