Santiago Busconi Rus Email & Phone Number

PASSIONATE MARKETING EXPERT: solid experience on Communication Planning / Brand identity development for Latin America with over 20 years of experience on Beauty, Health Care, Home, Air and Fabric Care brands such as Pantene, H&S, Wella, Clairol, Camay, Oral-B, Vicks, Gillette, Downy, Bold, Ariel, Salvo, Magistral, Dawn, Cierto, Maestro Limpio, & Febreze, as well as supporting the launch of P&G brand in LA.MULTI-FUNCTIONAL TEAM LEADER: strong experience leading multi-functional teams (In-Store, Trial & DTCM, PR, Design, Media, ATL Advertising, Digital experts), by providing a shared “common approach” to ensure an holistic and synergetic communication plan across every single touchpoint. Balanced experience working with Global, Regional and Local teams.PROVEN STRATEGIC THINKER AND BRAND BUILDER: Strong experience on brand initiative design grounded on a creative problem-solving mindset. Clear focus on uncovering connection opportunities to deliver strategies that connect with the consumer when and where he/she is most receptive and influence him/her towards purchase.Top Talents: Strategic Thinker, Passionate Learner, Achiever, Accountable, Integrative Multi-Functional Leader, Process / Organization Capability Builder and Coach / Trainer.Specialties: Communication & Media Planning,Strategy Design and go-to-market implementation at a category / brand level,Brand identity design, brand architecture optimization, and brand re-stage implementation,Advertising Development (ATL, BTL),Digital StrategyConsumer / Business understanding – insight development and business application,Portfolio Management,Multi-functional Team Leadership,PR, Influencer Marketing,Coaching,BA in Economics, Mayor in Econometrics.

Listed skills include Integrated Marketing, Customer Insight, Communications Planning, Marketing Strategy, and 16 others.

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  Universidad Torcuato Di Tella

  Economics, Marketing, Econometrics, Finance