Gilead HIV

Hanes Brands, Hoag, Ross-Simons, RS Pure

P&G Haircare: Head & Shoulders, Aussie, Next of Us

P&G Haircare: Head & Shoulders, Aussie, Waterless, Rooted Rituals, Next Of Us

P&G Haircare: Herbal Essences, Aussie, Hair Food, Waterless, Rooted Rituals, Spring & Vine, Hair Biology

-Developed and implemented referral program (both process and content), targeting existing 2K+ active site users-Strategically created SEO site content to increase traffic of 10k+ monthly site visitors -Positively increased user sign-ups and conversion rates by leveraging email marketing strategies

-Brand ambassador and photographer for creative promotional events-Created original promotional content for the company to air on the radio and use for events (press release, PSA, media kit, flyers, etc.)

-Created social media posts on Facebook and/or Twitter through Social Studio scheduling software-Conducted phone interviews with clients, creating client testimonials for the OCLC website-Blogged and shared success stories, testimonials and related industry articles with the employee network -Instrumental in migrating product marketing team to AirTable collaboration software

-Created social media content for major events and campaigns-Optimized and refreshed the CRM file management system-Assisted with planning and execution of large bridal events

-Fundraised $7,130.50 for various Ohio State causes through sales calls-Trained new hires into long time employees through shadowing and persuasive communication coaching

-Filed documents and maintained record system to ensure files were kept up-to-date and easily accessible-Managed general office maintenance