Christina Li Email & Phone Number

New York, NY, US

New York, NY

• Communicate with cross-department teams to execute internal and external B2B marketing strategies and campaigns
• Support the creation and management of digital assets (company blogs, eBooks, downloadable guides, monthly newsletters, infographics) for customers in the multifamily and real estate industry
• Assist in organic social media content creation across LinkedIn, Instagram, Facebook, and TikTok to ensure cohesive and organized brand messaging
• Utilize HubSpot for efficient workflows and data collection, ensuring a data-driven approach to marketing initiatives
• Leverage expertise in SEO to perform optimization tasks for the company website and enhance online visibility

• Supported the internal workflow for 150+ new apartment property website launches and communicated with cross-functional teams (Development, Web Services, Customer Success) to ensure smooth onboarding processes
• Oversaw content creation and specialized copywriting for property websites, Google Business Profile listings, and any other customer content needs
• Leveraged SEO tools such as Google Analytics, SEMRush, Google Search Console, and Google Tag Manager to perform SEO optimization tasks for customers
• Monitored portfolio-wide website and SEO metrics and assisted in the creation of monthly performance notes for 2 high-touch customer accounts
• Collaborated with the Support team to resolve customer tickets related to SEO in an average turnaround time of 1.5 days
• Created organic social media content for 10+ customer accounts and managed over $200 of monthly ad spend

New York, New York, United States

• Develop a cohesive personal brand and amass over 9.5K subscribers and 650K views
• Storyboard and produce 70+ original video content with a focus on lifestyle, fashion, and design
• Actively monitor video performance and audience insights through YouTube Analytics
• Collaborate on campaigns with global brands like Allbirds, Dossier, MERIT Beauty, and more

West Lafayette, Indiana, United States

• Led a 7-person team of student ambassadors to advertise professional/academic workshops, events, and speaker panels hosted by the Brock-Wilson Center
• Oversaw 4 social media channels by coordinating monthly content plans and delegating marketing deliverables for Marketing Committee members to complete
• Designed and implemented a committee-wide Google Drive organizational system to increase collaboration efficiency
• Increased combined social media audience by over 20% and engagement rates by 35% in 6 months

West Lafayette, Indiana, United States

• Collaborated alongside the Vice President of Marketing to design graphics for events using Canva
• Ensured on-time scheduling of content calendar posts through content management software Hootsuite
• Sourced and interviewed high-achieving Purdue students, faculty, and alumna for marketing campaigns

• Spearheaded creative direction processes and designed brand assets like promotional posters, gift cards, and social media templates for a local bubble tea cafe
• Photographed 30+ menu items and edited short-form videos for social media and content marketing
• Managed $1000 of ad spend to generate brand awareness on Facebook and Instagram for the grand opening
• Grew total social media following by over 1500 in 2 months

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

B.S. Marketing, With Distinction Minor in Communications Daniels School of Business Honors College Graduated in the top 10% of class GPA.

Certificate, Entrepreneurship And Innovation

High School Diploma

Academic Honors Diploma Graduated with class rank #3 out of 200 students Weighted GPA: 4.6