• Communicate with cross-department teams to execute internal and external B2B marketing strategies and campaigns• Support the creation and management of digital assets (company blogs, eBooks, downloadable guides, monthly newsletters, infographics) for customers in the multifamily and real estate industry• Assist in organic social media content creation across LinkedIn, Instagram, Facebook, and TikTok to ensure cohesive and organized brand messaging• Utilize HubSpot for efficient workflows and data collection, ensuring a data-driven approach to marketing initiatives • Leverage expertise in SEO to perform optimization tasks for the company website and enhance online visibility

• Supported the internal workflow for 150+ new apartment property website launches and communicated with cross-functional teams (Development, Web Services, Customer Success) to ensure smooth onboarding processes• Oversaw content creation and specialized copywriting for property websites, Google Business Profile listings, and any other customer content needs• Leveraged SEO tools such as Google Analytics, SEMRush, Google Search Console, and Google Tag Manager to perform SEO optimization tasks for customers• Monitored portfolio-wide website and SEO metrics and assisted in the creation of monthly performance notes for 2 high-touch customer accounts• Collaborated with the Support team to resolve customer tickets related to SEO in an average turnaround time of 1.5 days• Created organic social media content for 10+ customer accounts and managed over $200 of monthly ad spend • Wrote and published over 20 monthly lifestyle blogs for customers' corporate websites

• Develop a cohesive personal brand and amass over 9.5K subscribers and 650K views• Storyboard and produce 70+ original video content with a focus on lifestyle, fashion, and design• Actively monitor video performance and audience insights through YouTube Analytics • Collaborate on campaigns with global brands like Allbirds, Dossier, MERIT Beauty, and more

• Led a 7-person team of student ambassadors to advertise professional/academic workshops, events, and speaker panels hosted by the Brock-Wilson Center• Oversaw 4 social media channels by coordinating monthly content plans and delegating marketing deliverables for Marketing Committee members to complete• Designed and implemented a committee-wide Google Drive organizational system to increase collaboration efficiency• Increased combined social media audience by over 20% and engagement rates by 35% in 6 months

• Collaborated alongside the Vice President of Marketing to design graphics for events using Canva • Ensured on-time scheduling of content calendar posts through content management software Hootsuite• Sourced and interviewed high-achieving Purdue students, faculty, and alumna for marketing campaigns

• Spearheaded creative direction processes and designed brand assets like promotional posters, gift cards, and social media templates for a local bubble tea cafe• Photographed 30+ menu items and edited short-form videos for social media and content marketing• Managed $1000 of ad spend to generate brand awareness on Facebook and Instagram for the grand opening• Grew total social media following by over 1500 in 2 months