-Analyzed consumer and data trends to identify opportunities for continuous improvements and growth across the business-Led the creation process of the range plan from product brief to commercialization-Managed all apparel models and lifecycle management for $250M product line, achieving highest go-in margin in category history (Men's Athletics)-Owned all footwear models and product strategy for 2018 NBA MVP, James Harden-Worked cross-functionally with design, merchandising, marketing and development to ensure cohesive storytelling and best in class product-Routinely presented product range and strategy to key accounts and stakeholders, athletes, and at global brand conferences-Oversaw all calendars to make sure key Product Line Management gates and dates were delivered upon-Gathered market insights through consumer surveys and focus groups, partnering with Sales and Key Accounts for color feedback at key GTM milestones during the color merchandising process-Managed meetings with finance, footwear operations, demand/supply planning and other related groups to ensure accurate forecasting and go-in margin numbers -Led, influenced and supported cross-functional teams to ensure that strategy was properly implemented and sales goal were achieved

-Developed and delivered social media strategy, leading to 60% growth across all platforms-Coordinated and briefed athletes, agencies and production teams at social photo and video shoots

-Managed the implementation of all campaigns to 45+ global markets on adidas.com-Responsible for the digital campaign budgets for creation of toolkits ranging from $30k to $5M-Briefed all project deliverables to agency/internal partners to ensure accurate brand messages andtimely execution

-Managed production and execution of large and small-scale projects including: corporate events,merchandising directives, in-store point of purchase programs, presentations and training tools-Worked on high profile accounts (Nike, Intel) to establish brand positioning and corporate identity foronline, in-store and direct mail communication-Presented seasonal initiatives to senior leadership team