Carlos Larotonda Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

As a member of the University Partnerships division of ECA, I was responsible for managing three different brands:- Swinburne University of Technology, Sydney- University of Canberra, Sydney Hills- London Metropolitan University (Pathways Programs)My role was to create and deliver all marketing assets and campaigns required to support the sales team and their agents in recruiting international students. This included, but was not limited to, the following tasks:- Brand Management: development of creatives for branding campaigns based on Brand Guidelines.- Collateral Development: coordinated with an external agency to create marketing materials that supported the Sales team.- Project Management: management of marketing projects with complex stakeholders.

Sydney, New South Wales, Australia

Conducted a branding project revisiting the brand product strategy. Some of the tasks that I undertook included:- Conducting competitor research and analysis;- Organizing and conducting focus group sessions;- Arranging blind taste testing;- Conducting research and acquiring industry reports. Working under the Content subdepartment, my role involved providing general support for content creation and production. I participated in promotional campaigns such as Golden Ticket, Black Friday, and product launches.Highlights:- Created one of the top 5 most viewed videos (+70k) with a high engagement rate for TikTok for the "Golden Ticket" promo.

Australia

- website development (WordPress)- branding strategy development for local business - image and logo tweaks- support to Mitsubishi Motors Brazil in advertising production in Australia

São Paulo Area, Brazil

Managed US$8MM annual marketing budget and led 5 direct reports.Responsible for managing all marketing and advertising plans for Suzuki in Brazil.Advertising strategy was focused on digital platforms, lead management, CRM strategies, events, social media, marketplace ads (facebook and trade) and website maintenance.Internally led retail-marketing strategies with Sales Managers and Product Specialist and externally dealt with media and creative agencies advertising production while managing budget constraints.Monthly reports to Japan covering the outcomes of marketing initiatives.

São Paulo Area, Brazil

Led Mitsubishi Motors Sports Sponsorship Management Program - a pioneer Branded Content initiative on Pay TV and Social Media engaging the best Brazilian outdoor athletes as influencers.Developed strategic partnerships with key industry players, athlete's agents, media partners and advertising agencies.During the project, Mitsubishi and Brazil had 2 unprecedented Surf World Titles - Gabriel Medina and Adriano de Souza - associating the brand with the media repercussion around these milestones for the sport.Collabs with Surf-wear brands to develop Vehicle Special Series: Pajero TR4 O'Neill and ASX O'Neill. Limited series with 300 units including special features.

São Paulo, São Paulo, Brasil

Coordinated short and long-term marketing strategies and advertising campaigns to create and increase brand awareness, including but not limited to:- Advertising budget management ( media online/offline + production)- Media Planning and strategy.- Advertising production management (budget/creative/copy).- Website data analysis, social media planning, lead generation, SEO & SMO strategies, marketplaces and Facebook ads.- PR strategies, events production and retail support.

São Paulo Area, Brazil

Client Services at Africa, an agency from Omnicom Group, the largest independent advertising and marketing communications group in Brazil.Managed a portfolio of accounts (Key Client: Mitsubishi Motors) dealing with all aspects of the advertising campaign production process including creative briefs, client presentations, production schedules/budgets, timelines, photo and film production.

São Paulo, Brasil

Client services with a focus on the development of a pharmaceutical advertisement, CRM and Direct Marketing.Main Clients:Merck Sharp & Dohme – MSD – Pharmaceutical company.GlaxoSmithKline – GSK – Pharmaceutical company.

São Paulo Area, Brazil

Events management, promo actions, merchandising and budget planningProduction of Global Event for Philips – The Simplicity Event - a world-class special event for Philips VIPs only where all the key stakeholders from Philips headquarters and politicians were present.Main clients: Philips and Samsung

Project Management

Advanced Diploma in Project Management at APC, Sydney.

Innovation, Creativity And New Businesses, Business

Awarded with a Certificate of Attendance with Distinction. An opportunity where I could learn and discuss with worldwide colleagues.

Bachelor'S Degree, Advertising & Marketing

Bachelor Degree in Marketing and Advertising at ESPM - São Paulo, Brazil. The course was assessed by VETASSES and is comparable.

Education record

Activities and Societies: Soccer