Product Management, Marketing and Sales professional with over 13 years of experience with Brazilian Retail on consumer electronics and Videogame products.I´m a strong pursuer of data-driven strategies and business decisions, rather it is in Product management, Sales or Marketing roles. The good news on that front is that executives have never before in history had so many tools to generate, store and analyze business data. The bad (or let´s say more challenging one) is that the greater the increase in the speed and volume at which such information is generated, the harder it is to efficiently interpret it and most importantly translate into valuable business insights and strategy pillars.Doing that can be quite a hard challenge, yes, but mostly it is extremely rewarding for businesses and especially for the people building them, rather it´s employees, consumers, suppliers or partners.And that is why I very much enjoy this line of work.