》 Preparation of customized commercial projects for each client, segment or niche. Creation of proposals uniting all possible brand deliveries inside the arena, from advertising inserts in media channels, to activation marketing and experience.》 Strategic supervision of several revenue generation channels of one of the most modern arenas in the world:• Tour and behind-the-scenes experience packages of the arena• Season Ticket (Passaporte Allianz Parque)• E-commerce (Allianz Parque Shop)• Big screen and Digital Signages with content and advertising• Licensed products (Allianz Parque Store)》 Creation of on and offline media plans for dissemination of concerts of property of the arena》 Responsible for managing the Data Base of the arena. (RD Station)》 Directly responsible for the implementation of the new official website, and management of results via Analytics.

》 Definition and execution of the product marketing campaign, creating strategies for launch and post-launch actions》 Elaboration of the media plan on and offline, analyzing the product life cycle》 Organization of product launch and support events》 Analysis of market data by contact center program》 Supervision of the production of various communication materials》 Supervision of the budget of the products》 Preparation of weekly reports of the results of the actions taken》 Analysis of the actions of the players, making reports aimed at benchmarking》 Creation of solutions according to the results of each action》 Supervision of the inventory of promotional materials》 Hiring of suppliers, vehicles, and media in general》 Improvement of the company's relationship with the team of brokers and real estate partners》 Solution of routine issues involving sales shifts》 Assistance in endomarketing actions

》 Planning of the entire product campaign in both the launch and inventory phases》 Elaboration of the media plan on and offline, analyzing the product life cycle》 Supervision of the production of various communication materials》 Supervision of the budget of the products》 Observation of competitive actions, reporting on benchmarking》 Supervision of the inventory of promotional materials》 Hiring of suppliers, vehicles, and media in general》 Improvement of the company's relationship with the team of brokers and real estate partners》 Solution of routine issues involving sales shifts》 Organization of product launch, key delivery, and endomarketing events》 Assistance in endomarketing actions

》 Analysis in business diagnostics with communication problems》 Planning and implementation of actions, from various campaigns to corporate and entertainment events》 Preparation of flows, processes, specifications and documentation》 Creation of marketing strategies》 Monitoring the production of communication parts》 Research of new practices for diverse markets》 Marketing advice for NPOs

》 Participation in the control and approval of the work developed by the contracted advertising agency》 Control and orientation of communication activities developed for the Dealer Network》 Support in the preparation of the annual communication planning》 Control and update of the stock of brochures and technical data》 Assistance to internal areas with communication needs》 Organization and control of the collection of works carried out by the area, from communication planning to image banks》 Support to the other cells of the areas as automobiles and Trade Marketing》 Support, organization and participation of events, from the closing of the total cost to its the logistics》 Administrative Routine