Responsible for brand communication, all consumer products management, product planning trade and digital Marketing.

In charge of Refrigerator, Washers, Vacuum Cleaners and new business for white goods product Marketing

In charge of whole white goods category as a product manager (refrigerator, washing machine, microwave oven, built-in products);

I am in charge of the whole lineup of washing machine for Brazilian market which I supported the development during the period I lived in Japan during 2014 and 2015. In addition, leading the launch of all built-in products (oven, IH, microwave oven and dishwasher) and trying to expand the commercial microwave oven business in the market.Main achievements:Washing machine- Sales growth of two digits even with a market decrease in almost 2 digits;- Sales record achieved… Show more I am in charge of the whole lineup of washing machine for Brazilian market which I supported the development during the period I lived in Japan during 2014 and 2015. In addition, leading the launch of all built-in products (oven, IH, microwave oven and dishwasher) and trying to expand the commercial microwave oven business in the market.Main achievements:Washing machine- Sales growth of two digits even with a market decrease in almost 2 digits;- Sales record achieved since 2014;- Highest sell-out of the category since 2014 with the products distribuion increasing;- Best design in the qualitative survey compared to main competitors;- Cost reduction ideas based on current economy situation (lower impact from exchange rate);- Closed partnership with the global leader stain removal (Vanish) in order to strenghthen and stablish Panasonic Washing Machine image in Brazil;Built-in- Successful launch of the whole lineup and surpassing the business plan considerably;- Increasing product distribution; Show less

I am a Brazilian Marketing and Product professional completely passionate aboutworking with it. I have over 10 years of experience, mainly in Marketing, Product,Branding and product development.I have lived in Japan (2 years) as an expatriated while I was working at Panasonic andpreviously USA (3 months) and Chile (1 month) both of them to study English andSpanish.My main accomplishment in my career was when I supported the development of thewashing machines from… Show more I am a Brazilian Marketing and Product professional completely passionate aboutworking with it. I have over 10 years of experience, mainly in Marketing, Product,Branding and product development.I have lived in Japan (2 years) as an expatriated while I was working at Panasonic andpreviously USA (3 months) and Chile (1 month) both of them to study English andSpanish.My main accomplishment in my career was when I supported the development of thewashing machines from 2014 to 2016 in Japan and launched them as a product managerin Brazil from 2016, positioning the category as the best washing performance products inthe market with a partnership with Vanish from Reckit Benckiser which I was the creatorand its still ongoing with clear results for both companies,I am currently head of Product Marketing for Home Appliances at Samsung Brazil Show less

. Responsável por 5 categorias de produto. Plano de negócios e decisão de lineup com foco no resultado. Precificação e controle de P&L. Posicionamento de mercado (estratégia de canais, lineup, preço e comunicação). Atividades de sell-in e sell-out. Controle de produção, vendas e estoque. Relacionamento com diversas áreas da empresa (fábrica, engenharia, logística, equipe comercial, comunicação e Trade Marketing)

. Gerenciamento de duas categorias de produto;. P&L;. Pesquisas de mercado; .Precificação;. Reporte à matriz localizada no Japão;. Inteligência de mercado;. Planejamento e controle mensal de produção,vendas e estoque por modelo em conjunto com a equipe comercial;. Planejamento de comunicação e envio de briefing às agências de Publicidade;