Marketing Director
CurrentResponsible for brand communication, all consumer products management, product planning trade and digital Marketing.
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Caio Marques is listed as Marketing director at Panasonic do Brasil, a company with 978 employees, based in Greater São Paulo Area, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Caio Marques.
Caio Marques previously worked as Products General Manager and Global Product Planning at Panasonic Do Brasil and Head of white goods Products at Samsung Electronics. Caio Marques holds Specialization, Sustainable Business Strategy from Harvard Business School.
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Working in a strategy specialization by Harvard Business School, I am a Brazilian Marketing and Product professional completely passionate about working with it. I have over 10 years of experience, mainly in strategy, Marketing, Product, Branding and product development.I have lived in Japan (2 years) as an expatriated while I was working at Panasonic andpreviously USA (3 months) and Chile (1 month) both of them to study English andSpanish.My main accomplishment in my career was when I supported the development of thewashing machines from 2014 to 2016 in Japan and launched them as a product managerin Brazil from 2016, positioning the category as the best washing performance products inthe market with a partnership with Vanish from Reckit Benckiser which I was the creator and leader.We delivered clear results reaching 2 digits of Market share in the segment, triple the business in 3 years, jumped 4 positions in the global sales rank within washers division becoming a top 5 subsidiary in the world, the highest growth category in Panasonic Brazil in 2018. In 2020, I joined Samsung as a head of all appliances products for Brazilian market, which my main contribution was to launch the only Bivolt refrigerator in the market improving considerably all the logistic chain in the retail and market.On July 2021, I returned to Panasonic to be responsible for all products in Brazil and support global product planning and development.
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São Paulo, Brazil
Responsible for brand communication, all consumer products management, product planning trade and digital Marketing.
Brasil
In charge of Refrigerator, Washers, Vacuum Cleaners and new business for white goods product Marketing
São Paulo Area, Brazil
In charge of whole white goods category as a product manager (refrigerator, washing machine, microwave oven, built-in products);
São Paulo Area, Brazil
I am in charge of the whole lineup of washing machine for Brazilian market which I supported the development during the period I lived in Japan during 2014 and 2015. In addition, leading the launch of all built-in products (oven, IH, microwave oven and dishwasher) and trying to expand the commercial microwave oven business in the market.Main.
Kyoto, Japan
I am a Brazilian Marketing and Product professional completely passionate aboutworking with it. I have over 10 years of experience, mainly in Marketing, Product,Branding and product development.I have lived in Japan (2 years) as an expatriated while I was working at Panasonic andpreviously USA (3 months) and Chile (1 month) both of them to study English.
Brasil
. Responsável por 5 categorias de produto. Plano de negócios e decisão de lineup com foco no resultado. Precificação e controle de P&L. Posicionamento de mercado (estratégia de canais, lineup, preço e comunicação). Atividades de sell-in e sell-out. Controle de produção, vendas e estoque. Relacionamento com diversas áreas da empresa (fábrica, engenharia.
São Paulo Area, Brazil
. Gerenciamento de duas categorias de produto;. P&L;. Pesquisas de mercado;.Precificação;. Reporte à matriz localizada no Japão;. Inteligência de mercado;. Planejamento e controle mensal de produção,vendas e estoque por modelo em conjunto com a equipe comercial;. Planejamento de comunicação e envio de briefing às agências de Publicidade;
The final course I am taking as a learning track to finish Strategy specialization by Harvard Business School.
A part of the strategy specialization program by Harvard Business School, strategy execution focus in delivering HOW to implement the.
Program dedicated for disruptive strategy development.
CFM - Certificate in Financial Management. Course was not completed.
Activities and Societies: Product Marketing, Social media communication, Digital Marketing
Activities and Societies: Product Management, Marketing, Product launching, Product planning, Sales forecasts, P&L management
Activities and Societies: International Branding seminar - Top brands and ABA, 2009, São Paulo, Brazil.
Activities and Societies: Media Planning, Branding, Marketing, Innovation, Communication
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Caio Marques works for Panasonic do Brasil.
Caio Marques is listed as Marketing director at Panasonic do Brasil.
Caio Marques is based in Greater São Paulo Area, Brazil, Brazil while working with Panasonic do Brasil.
Caio Marques has worked for Panasonic Do Brasil, Samsung Electronics, Panasonic, and Mundial S.A. Oficial.
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Caio Marques holds Specialization, Sustainable Business Strategy from Harvard Business School.
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