Caitlin Zimmerman Email and Phone Number

Consult with small to medium-sized tech companies on their marketing strategy and programs.

Oversee daily operations for a family-owned tree nursery in Central Iowa. Manage purchasing, accounts payable, and marketing, but am often getting my hands dirty out in the field.

Planned a year long experience to travel the world, built a website and newsletter to document our adventures at DosHobos.com.

Responsible for directing and executing the marketing strategy to drive traffic to the company's website and mobile applications, fuel customer acquisition, and release new business products. Developed, directed and executed marketing plans against customer acquisition targets while managing comprehensive marketing budget. Drove customer acquisition costs down by testing and implementing new automated advertising and marketing funnels. Managed and contributed to advertising agency resources for Google Adwords, remarketing, and search engine optimization. Managed large scale marketing campaigns to drive customer acquisition and brand awareness. Storyboarded and directed videos produced by outside agencies. Created and produced in-house videos for supporting resources. Guided design and product changes to improve user experience and improve accuracy of analytics tracked on internal dashboards.

Responsible for directing and executing the marketing strategy to grow the revenue base of the company. Responsible for the strategic direction and oversight of the cross functional marketing needs of the company—working with sales, product, technology, customer service, marketing and design to deliver high quality supporting materials consistent with the spirit, voice and aesthetic of the brand. Oversee lead generation campaigns, tracking results, managing budget and agency resources.

Responsible for supporting the cross functional marketing needs of the company - working with product, customer service, marketing and design to deliver a high quality supporting materials consistent with the spirit, voice and aesthetic of the brand. The marketing manager is responsible for managing customer acquisition and lead generation campaigns, tracking results, managing budget and agency resources.

Develop, maintain, and oversee social media content strategy as it relates to brand building, product launches, sales initiatives, and customer development. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating Dwolla’s communications strategy through content creation, editorial review, and production as it relates to product launches, customer education, thought leadership, SEO development, sales initiatives, and brand building.

Manage Dwolla's social media strategy and provide support to personal, business, and non-profit Dwolla members.