Avp, Sr. Marketing Engagement Manager
Greater Atlanta Area
Responsible for managing a key strategic client portfolio with complex campaigns across multiple marketing execution channels and processes including campaign briefs, change controls, capacity demand prioritization and delivery planning. Leads marketing and functional experts to develop and determine execution solutions to achieve strategic objectives including new accounts, sales, and net income goals. Manages strategic projects that involve determining and leading process improvements, solving for complex change requirements, and driving new product and technology integration efforts for campaign delivery.Led cross-functional, cross-platform team to define and document a digital marketing execution process for the enterprise.Leads complex campaign delivery planning and execution for key strategic client relationship across primary marketing channels, including digital, email, direct mail, cardholder documents, statements, plastics, event planning, and data file delivery.Serves as liaison and central point of contact for marketing teams for: milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities.Establishes and leads regular marketing campaign reviews to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.Partners with platform marketing, commercial activation, and performance teams to plan and forecast channel capacity inflection points, prioritize campaigns, and effect workload demand balancing to support P&L strategic priorities and governance requirements.Coordinates and drives client marketing campaign incidents and corrective actions; partnering with remediation experts and compliance teams.
