Caitlin Osborne Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

• Designed materials to generate a digital content library for sponsored Influencer productions and Travel Agent partnerships aligned with company voice & branding
• Developed a campaign to support new website launch featuring copy and digital assets for social media, a blog post, and email scripts to notify contacts
• Fostered relationships with existing partners and performed outreach to obtain new partnerships
• Managed relations with 20+ Influencers to produce additional revenue and expand brand awareness across social media platforms
• Consistently drafted optimized web copy & blog posts to boost traffic on website
• Enhanced customer experience by providing solutions and responding to escalated customer incidents within Zendesk, Facebook, and online review sites

Orlando, Florida, United States

• Increased engagement across social media platforms with eye-catching graphics & written copy, earning recognition from company investors
• Maintained, organized, and updated global campaign data in Salesforce, while creating digital content to support campaigns in Canva and iContact
• Updated metadata for landing pages in WordPress to drive traffic organically
• Elevated company's online B2B presence by organizing an employee-wide picture day for colleagues to utilize professional headshots on LinkedIn and Outlook
• Revived company's brand perception by designing fresh materials — including magazine ads, trade show backdrop displays, brochures, and informational flyers
• Implemented successful email campaigns from design to distribution to encourage trade show and webinar attendance, announce product launches, & nurture leads

Orlando, Florida

• Created engaging written copy and visual content to support digital campaigns
• Proposed, created, and implemented cross-platform content strategies
• Optimized Facebook Ads and leveraged Facebook Groups to promote sales
• Managed 20+ cruise ship Facebook groups, increasing members by over 10x
• Built and maintained influencer relationships, helped facilitate partnerships with the cruise industry's top YouTubers and bloggers
• Developed, edited, and updated web copy to ensure all content was up-to-date and optimized for search engine performance

Orlando, Florida

• Strategized, crafted, and executed content for all social media platforms, including Facebook, Twitter, Instagram, Pinterest, and Youtube
• Managed review sites to assist customers and maintain positive company reputation on Yelp, TripAdvisor, and Google Reviews
• Collaborated with internal teams to develop assets and curate compelling written and visual content
• Monitored and expanded online presence by actively engaging and educating members with relevant content
• Analyzed campaign performance and made recommendations for optimization
• Participated in the planning, development, and execution of cross-platform marketing strategies

Orlando, FL

• Implemented innovative techniques to accelerate mail retrieving process
• Increased organization and productivity in Mail Center
• Patiently assisted residents with package dilemmas

Orlando, FL

• Gathered research on food insecurity in Central Florida as well as grocery store marketing techniques to make healthy foods more appealing to consumers
• Developed marketing strategies for partner agencies to gravitate toward healthier food items in main warehouse food market
• Compiled research, observations, and strategies to create a campaign called “Healthy Choices Matter”, complete with marketing materials including banners, posters, produce signs, and shelf tags
• Designed and wrote a “Marketing Foods to Encourage” manual for partnered food banks to implement “Healthy Choices Matters” campaign

Altamonte, FL

• Performed extensive research to write press releases, social media posts, website content, and partnership scripts — including with the Girl Scouts of Citrus
• Launched an Instagram account called LecheDeFLorida and generated relevant content targeting Spanish-speaking individuals
• Wrote a children's video script about the importance of dairy for dental health for floridamilk.com
• Implemented “Farmers of Florida” posts on Florida Milk’s Facebook to increase engagement and enhance the industry’s consumer relationship