Caitlyn Mccraw Email & Phone Number

BullWall is a first-to-market cybersecurity solution provider dedicated to protecting critical IT infrastructure from ransomware. It has over 1,000 customers in 19 countries and 80+ channel partners. - Strategically generating $6M in partner pipeline through innovative and targeted marketing initiatives.- Pioneer and execute comprehensive sales enablement training, resulting in a notable enhancement of sales team performance.- Implementing and optimizing HubSpot to revolutionize deal tracking and elevate overall marketing operations, directly impacting business revenue.- Revitalized company brand, spearheading the development of a new website and collateral, leading to a 140% increase in exposure and a 250% increase in website lead submissions.- Orchestrating high-impact webinars with an average of 100 attendees, generating $1M in pipeline/per event.- Regularly collaborate with executive leadership to transform business operations and improve company strategy.

- Developed and executed unique personalize (national and local) marketing campaigns for 8 clients by utilizing research and consumer behaviors.- Managed 6 separate social media branded channels (Instagram, Facebook, Twitter) that on average, increased following by 187% and total engagement by 357%.- Developed and managed Google Search Advertisements with a $1,000 monthly budget. - Coordinated and worked collectively with other freelance marketing colleagues to produce websites and creative assets.

Selected by the Valenti administration and professors to represent the student body on the Alumni Board of Directors. Jobs included participated and contributed to fundraising events, engage in monthly board meetings, and advocate for student body.

- Exceeded targets by identifying 60 opportunities totally to $5M pipeline generation.- Identified targeted personas and developed personalized sales campaigns to upsell service portfolio.- Developed SDR campaign with a 51% open and 47% response rate.- Coordinated account service level agreements with clients and business partners when appropriate.- Aligned customers’ needs with solutions by addressing service offerings and conducting demonstrations

The Rose is a nonprofit organization that provides access to breast services for patients without insurance. This internship was in association with the Exxon Mobil Summer Internship program where they select individuals to help local nonprofits. After the temporary internship with Exxon, The Rose continued my internship as the Development Intern where I had the opportunity to contribute to a wide range of projects:- Providing current status and escalating issues to the executives when appropriate and communicated to executive management daily. - Establish and managed projects to support development effort and general operations by prioritizing projects. - Led the deployment and implementations of the following company-wide systems: Google Smartsheets, Microsoft Teams, and Zoom Video Platform.- Aided in the development of the a 3-year marketing strategical plan. Developed and successfully executed 6-month site relocation marketing plan for internal and external communications. - Developed and proposed a 3 year marketing strategy to the executive team. Organized and contributed to the production of the 2019 Annual Report.

The National Student Advertising Competition is a prestigies opportunity for individuals to work with a real-life clients, such as Wienerschnitzel and Adobe to produce a fully innovative advertising campaign. As an Account Director I managed 5 student department to create an effective plan that met the clients needs. In addition, competed as a presenter to sell the campaign in front of a judging panel and answered questions pertaining the the campaign to clarify objectives.- Maintain knowledge of best practices to manage work streams with consistent execution. - Deploy creative and dynamic advertising solutions for emerging industry categories to increase brand’s aided and unaided awareness. - Establish, managing and outlining strategic plan with 5 departments centralize on one project and effectively meeting client’s needs. - Identify opportunities for client to leverage solutions and cost-effective advertising plan to increase bottom line. - Utilize research and behavioral trends to directly address and personalize clients’ needs to increase lead conversion.

Spring, Texas

The Chronic Pain Recovery Center is a clinic focused on pain management and outpatient physical therapy. Contributions included: Identify and deploy programs and services to maximize value and exceed customer expectations. Identifies the need for new processes and significant improvements and drives development, implementation and consistency across employees. Managed new service software to meet outpatient demand and increase ROI. Led the deployment and implementations of the following company-wide systems: Microsoft Office 365, and WebPT Electronic Health Records.

Spring, Texas

Spring Creek Athletics is a tumbling and competitive cheer gym. Originally hired as a pre-school tumbling coach, I was given additional responsibilities within the Special Events department and focused on building social media influence through marketing strategies.Contributions included: Identifies the need for new processes and significant improvements and drives development, implementation and consistency across employees. Regularly met with stakeholders to align the organization with the demands of their consumers. Developing and implementing policies to increase special event clientele by 50%. Established social media channels (Facebook, Instagram and YouTube), tailored themed content, increased engagement that successfully doubled followers.

Master Of Science - Ms, Management & Leadership

Bachelor Of Arts - Ba, Advertising

Associate Of Arts And Sciences - Aas, Biology/Biological Sciences, General

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