• Led copywriting and content initiatives across all client accounts with a focus on storytelling, user experience, and search engine optimization• Wrote creative and engaging copy for blogs, social media, email campaigns,websites, eBooks, video scripts, digital and print ads, infographics, etc.• Researched, built, and pitched content strategies for prospective clients acrossvarious industries including software, healthcare, manufacturing, ecommerce,entertainment, and more• Strategized web pages to optimize the digital content experience • Collaborated with cross-functional teams including sales, design, marketingautomation, SEO, and PPC to ensure projects are delivered on time and in scope

• Prepared monthly social media calendars for an audience of 2 million across digital platforms according to current product launches and marketing strategies• Wrote social media copy and maintained a consistent brand voice across all Ernie Ball Inc. platforms• Managed customer sentiment and engagement across all digital channels• Curated monthly blog calendars according to current product launches, artist news, and experiential marketing events• Wrote SEO driven blog content to generate organic site traffic• Executed email campaigns with adequate QA testing and ad hoc reporting• Supported the marketing manager across paid social to ensure campaigns are successfully meeting marketing objectives and KPIs• Worked with cross-functional teams to launch new products, artist video series, andspecial events• Assisted the Creative Team in creating original and engaging social media, blog, and emailmarketing assets

• Pitched and reported on art, entertainment, and student life stories affecting the campus community across Mustang Media Group platforms• Produced content in a variety of multimedia formats, including interactive, graphic, and video• Used industry-standard software, including Adobe Illustrator, Premiere, AfterEffects and Photoshop along with multimedia web apps• Shot photos and videos using DSLR and broadcast cameras• Produced content according to Associated Press/Mustang News style• Worked alongside social media editors to develop social media-native content and promote stories via social platforms; including but not limited to info videos and live-tweeting• Collaborated with editors and other multimedia journalists on comprehensive coverage

• Researched and tracked various media outlets for client press coverage• Conducted editorial research• Curated creative content for Social Media• Drafted press releases