- Team Leadership: Manage and lead a team of content strategists, ensuring alignment with city standards and best practices.- Cross-Department Collaboration: Partner with over 40 departments across the organization to enhance their sections of the website, driving improvements organization-wide.- Data-Driven Insights: Utilize Google Analytics 4 reports, user heatmaps, screen captures, surveys, and user testing to inform and refine web content strategies.- Content Standards: Ensure all content adheres to AP style, accessibility guidelines, and is optimized for the Drupal system.- UX/UI Best Practices: Advocate for and implement modern web and UX/UI standards, maintaining alignment with the City’s branding guidelines.- Innovative Solutions: Introduced and implemented automated GA4 reporting and heatmapping tools, enhancing data analysis and user experience.- Major Projects: Led the update of Services page experiences across the organization and optimized page performance, collaborating with research & development teams for user testing and development.- Advanced Translation: Implemented a machine-learning translation tool, providing accurate translations in multiple languages to serve all Austinites.

Entrepreneurial business owner with 10+ years of web development experience for multiple, local businesses. Utilized multiple skills, such as project management, marketing, graphic design, web development, print design, SEO, and Analytics to help launch and grow multiple, local Austin businesses. Created robust, high-speed web apps that helped grow revenues, increase customer acquisition, increase web traffic and deliver an industry-leading competitive advantage.

- Website Acquisition & SEO Enhancement: Led a successful website acquisition merger, seamlessly integrating high-performing pages into the Imprivata website. This strategic move significantly boosted SEO performance and user engagement, enhancing overall website effectiveness.- Global Digital Strategy: Spearheaded the development and implementation of a robust global digital marketing strategy, driving brand awareness, customer acquisition, and engagement across multiple digital channels.- Cross-functional Collaboration: Worked closely with cross-functional teams to align marketing objectives with business goals. Designed and executed impactful marketing campaigns utilizing email, social media, search, display, and mobile channels.- Data-Driven Insights: Analyzed key digital marketing metrics (website traffic, conversion rates, click-through rates, CPA) to optimize campaign performance and inform future strategies.- Continuous Improvement: Identified and capitalized on areas for improvement, leveraging data and performance tracking to refine marketing tactics and achieve better results.- Industry Trends & Technology: Kept abreast of the latest digital marketing trends and technologies, including SEO, SEM, PPC, and marketing automation, to maintain a competitive edge.- Partnership & Collaboration: Fostered and maintained strong relationships with external partners, agencies, and contractors, amplifying the brand's visibility and reach.

◦ Managed all aspects of the SecureLink website to ensure brand consistency, content accuracy, increased web performance, and continuous user journey optimizations to improve conversions◦ Managed website tools and tech stack to ensure best practices, improvements on performance, and efficiency for internal team◦ Owned and managed the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase MQLs and pipeline from the website◦ Grew organic traffic to the SecureLink website through coordination with SEO team focusing on content, internal linking, and technical SEO◦ Utilized A/B testing tools, Google Tag Manager, Analytics, and heatmapping tools to create user personas, user journey mapping, and identify high-performing pages/sections across the website

◦ Worked cooperatively within the Communications & Education department to develop strategic and tactical plans to facilitate and coordinate the delivery of new content.◦ Provided direction, leadership, and coordination for web development projects.◦ Developed and managed web development procedures, tools, and documentation. This includes writing scope documents, managing source code, and developing technical support standards and procedures.◦ Participated in all phases of projects including development, design, testing and production.◦ Implemented and generated reports on user paths and actions utilizing Google Analytics and HotJar.◦ Stayed current with technological developments and management practices, which involved reading publications, attending conferences and workshops, and meeting with colleagues.

◦ Worked closely with founders and stakeholders to create high level vision for products every quarter◦ Created a complex, dynamic user survey that recommended learning paths and provided more accurate data about users and their interests◦ Setup and created multiple email sequences for improved user retention and communication◦ Led development team, content team, and marketing team to create updated web platform in 2 months with new features based on user feedback◦ Implemented ecommerce tracking and Analytics across all websites for proper planning and executing of new features and product projections◦ Designed and developed UI/UX of new checkout flow that increased conversions by 10%◦ Learned AngularJS and Sass for new subscription-based membership platform◦ Tested live websites on multiple desktop platforms, browsers, and mobile devices◦ Improved website user experience constantly utilizing split-test software and surveying for user feedback◦ Implemented and modified email optin forms for lead generation(GetResponse/Silverpop)◦ Setup and implemented checkout forms (Infusionsoft) that eda◦ Fixed bugs from existing websites and implemented enhancements that significantly improved web functionality, speed, usability, and features◦ Setup and implemented live marketing and sales funnels◦ Coded mockups (PSDs, Webflow, Sketch) into live HTML, responsive web pages

◦ Managed and executed multiple company websites and marketing campaigns◦ Assisted in planning, designing, marketing, and launching large events for F1 and SXSW◦ Created new marketing campaigns for a $1B self-storage company◦ Managed internal marketing team and 3rd party vendors◦ Designed professional company decks that assisted in raising over $100,000,000 of capital◦ Oversaw full lifecycle of web development for 7 projects with 100% on time delivery

◦ Created multiple HTML ad pages for placement on Amazon.com◦ Updated and maintained company website daily◦ Designed landing pages for company advertisements◦ Designed and coded mobile website for company◦ Designed UI for Cloud Storage Service◦ Created a mini-site on company’s Facebook page using FBml (Facebook Markup Language)