Cali Rhein Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

-$Quota for Shopper Promotions managing 96 CPG accounts across Business Development vertical-Successful penetration of 13 new accounts on BD exceeding Q4 and Q1 revenue goal-Top selling vertical two quarters running by surpassing not only team goal but also each of our individual booking AND revenue goals-Revenue Stability & Growth-Continually growing shopper business YoY by 3%, Anniversary programs YoY, Upsell to increase revenue and CLV (Customer Lifetime Value)

Cincinnati, Ohio, United States

Serve as Omnichannel expert and brand strategist, providing guidance & thought leadership to our sales team, internal teams and our clients based on best practices for CPG & Shopper media & promo campaigns. Manage execution of campaigns by gathering all necessary campaign details, upholding timelines & managing scope by providing downstream teams with the proper tools & timelines needed to reach audience target markets. Manage campaign execution and optimizations in order to deliver measurable results to our clients and forecast for future opportunities. Deliver campaign results to help drive sales and ROAS/ROPS in order to help customize future user experiences. • Partner with clients & internal cross-functional teams to act as the face of Quotient to clients, and the clients’ representation within Quotient• Build & maintain relationships with CPG clients to help uncover opportunities, problem-solve, sell innovation & educate on content marketing trends• Provide actionable insights & next steps to clients in order to help retain booked internal revenue & meet client’s set KPI goals (trial rate, redemptions, sales, etc)• Leverage Quotient’s full suite of product solutions (Promotions, Programmatic Media- On & Offsite, eComm, Merch, Social, Remarketing, DOOH, Measurement, Targeting) to be consultative and bring the right solutions to my client

Cincinnati, Ohio, United States

• Manage multi-million dollar client budgets throughout their fiscal calendar • Identify which media platforms would best represent the client brand by maximizing budget & performance • Monitor campaign pacing and re-optimization when necessary• Manage Mid & Post-Campaign reporting by channel with topline metrics & creative recaps, measurement studies and audience takeaways and present back to client• Build strategic media campaigns to meet client KPIs. Ensuring campaigns are measured for success, through use of tactics, platforms and data sources• Directly impact bottom line through determining margin for individual campaigns by acting as the pre-sales project manager/liaison between Sales, Analytics, Creative Services, Digital Campaign Managers, Traders & Traffickers• Build strong cross-functional relationships with discipline groups & departments to create the pipelines & trust necessary for collaboration• Manage workflow around 3rd party contracts, agencies and direct buy clients.• Creates, Trains & Distributes Standard Operating Procedures to all Quotient teams who touch media• Subject Matter Expert during acquisition of new projects/procedures, companies (Ubimo/Nielsen/Ahalogy) and platforms (LiveRamp/SFDC/Xander/MoCA).• Pull accurate inventory forecasting through our internal data management platforms.• Custom audience creation, utilizing multiple data sources to reach appropriate audiences

Cincinnati, Ohio

o Support Quotient Sales Executives by building compelling media campaign proposals, which requires a thorough understanding of client needso Identify opportunities to collaborate on the development of client communications needed to support the field sales organizationo Create custom audience segments for utilization in all digital media campaigns, across multiple platforms, including Facebook, Programmatic, Desktop, and Mobileo Great understanding of technical aspects used in digital advertising and reporting, various targeting methodologies, as well as, site and third-party serving approacheso Extensive knowledge in CRMs, DFPs, DSPs, DMPs- Platforms used for client/customer relationship management, ad serving, contract negotiation/insertion orders and trafficking ad networks

Cincinnati

Initiated the planning and implementation of company sales and marketing strategies, short and long termMonitored market conditions, product innovations and competitor activityAdjusted account sales approach to address latest market developmentsCultivated product proposals, estimates and analyzed ROIEstablished cost summary by monitoring competition, supply and demandCreated attractive event renderings through digital design software (p-cad) and print mediaDeveloped annual sales and marketing plans, promotional campaigns, company literature and marketing collateralBuilt sales and marketing teams, doubling our overall sales targets each year, while maintaining 100% employee retention; management of sales and event staffManaged my sales team to create demand for our products and servicesPresented estimates and proposals to potential clients, requested RFP’s and industry executivesDeveloped customer research processes to integrate those findings into future sales and marketing plansDigital marketing: Data analytics and optimization, managed SEO and website analytics, brand management and redesign, web design, social media and email marketingProposal and timeline implementation with B2C and B2BPro-actively advanced sales and marketing department with sufficient training, product knowledge, business practices and protocolsManaged all corporate marketing functions and networking opportunities

United States

Traveled globally to create, promote, staff & execute experiences with high end luxury brands, adult beverage campaigns & experimental marketing activationsSecured proposals and recommendations for future business opportunities- Up-selling and Pursuing Repeat BusinessWorked with company executives to identify new consumer packaged goods business opportunitiesSourced revenue opportunities from target accounts and their CPG specialized teamMaintained relationships with clients, B2B and staff, negotiated contracts, managed team, invoicing and payment databaseDigital: social networking, daily blogging and SEOs, analytics and optimization, mobile marketingConstantly worked with new executives/contracts to promote, sell and educate target audiences on rebranded products and goodsRepresented each client according to their corporate image in regards to the brand appearance, demeanor, values and ethicsActed as a liaison between the client and customer to answer any questions, perform any demonstrations or correct any technical deficiencies

Northern Kentucky & Greater Cincinnati Area

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• Purchased the Everything Pets show, retitled, Everything Pets EXPO, from Stout & Gallant Associates and ran company with one partner• Annual consumer show promoting responsible pet ownership• Marketing event for retail pet industry professionals open to the general public• Exhibitor Sales, Show Management and Website Design• Provided generational marketing, advertising and public relations for exhibitors and sponsors• Managed funds and distribute among our media outlets• Obtained both in-trade and money sponsorships from several nationwide and local corporations• Continuously expanded our exhibitor, vendor and sponsor database by attending other consumer and trade shows• Organized and attended several fundraising and promotional events; Rein Dog, SPCA Telethon, CFA Show and Doggie Dash, Global Pet Expo • Additional detailed responsibilities continued below under "Consumer Show Coordinator, Intern"

Cincinnati, Oh

Designed foundation for CCHAT; Directed and oversaw the trust; Distributed all fundingProvided Ohio children between ages of 0-3 years with their first set of hearing aids and ear moldsServiced over 1,000 children between 9 different medical centers throughout the state within 24 monthsManaged website design and all corresponding literature

• Managed Cengage Learning event at the Cincinnati Art Museum• Scheduled photographers, entertainment and menu for 300 guest Cengage production• Co-created, managed and produced Everything Pets consumer expo that had record breaking attendance – 13,000 (largest first time show at Duke Energy Center)• Scheduled over 170 seminars, two specialty stages, a main stage, five themed areas, demonstrations and multiple interactive activities• Managed 134 exhibitor accounts and finances• Supervised webpage content• Edited and produced prospectus, show overview, press kit, programs, handbooks, newsletters and mailings• Prepared and completed 80+ cold sales calls closing 34 vendors• Authored 12 weekly newsletters “Pet Talk,” with a circulation over 2,000• Wrote post-show press release• Conducted market research at other pet themed tradeshows