Callum Macrae Email and Phone Number
Callum Macrae phone numbers
Welcome to my LinkedIn profile! As an experienced UX Designer turned Search Marketing Strategist, I combine my passion for creating seamless user experiences with cutting-edge digital marketing strategies. My unique skill set has allowed me to develop a deep understanding of how to enhance user engagement while optimising online visibility for businesses.With a strong background in UX design, I am adept at conducting user research, developing wireframes and prototypes, and iterating on designs to deliver the best possible user experience. In my current role in search marketing, I excel in SEO, SEM, and PPC campaign management, driving targeted traffic and generating measurable results.I am a firm believer in the power of collaboration and enjoy working closely with cross-functional teams to develop and execute cohesive digital strategies. I am always eager to learn, share my knowledge, and contribute to the growth of the tech and marketing communities. Feel free to connect with me and let's discuss how we can collaborate to create a lasting impact in the digital world!
White Chalk Road
View- Website:
- whitechalkroad.com.au
- Employees:
- 12
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Search Marketing ManagerWhite Chalk Road Jan 2024 - PresentPerth, Western Australia, Australia -
Search Marketing ExecutiveWhite Chalk Road Dec 2022 - Mar 2024Perth, Western Australia, AustraliaA dedicated and results-driven Search Marketing Executive with a proven track record of managing diverse clients and delivering exceptional SEO, paid search marketing, and website optimisation services. Skilled in keyword planning, UX audits, and content writing, I have consistently driven organic growth and improved conversion rates for my clients.Responsibilities:1. Managed a diverse portfolio of clients from various industries, ensuring customised search marketing strategies… Show more A dedicated and results-driven Search Marketing Executive with a proven track record of managing diverse clients and delivering exceptional SEO, paid search marketing, and website optimisation services. Skilled in keyword planning, UX audits, and content writing, I have consistently driven organic growth and improved conversion rates for my clients.Responsibilities:1. Managed a diverse portfolio of clients from various industries, ensuring customised search marketing strategies aligned with their business objectives.2. Developed and executed successful SEO campaigns that increased organic search visibility and drove high-quality traffic to client websites.3. Managed Google Ads campaigns, optimising for improved ROI and conversions by closely monitoring performance metrics and making data-driven adjustments.4. Conducted comprehensive keyword research and planning to identify valuable opportunities for targeting and growth.5. Performed UX audits and implemented on-page optimisation recommendations to improve user experience and increase engagement.6. Created and optimised engaging, high-quality content for websites, Google Business Profile's, blogs, and social media channels to drive user engagement and boost search rankings.7. Collaborated closely with clients to ensure full understanding of their goals and provide regular performance updates, fostering strong, long-lasting relationships.8. Utilised web analytics tools such as GA4, Ahrefs and SEMrush to monitor, analyse, and report on campaign performance, making data-driven decisions to continually improve results. Show less -
Digital DesignerClue Aug 2021 - Nov 2022Perth, Western Australia, AustraliaA creative and detail-oriented Digital Designer with extensive experience in UX design, UX research, wireframing, information architecture, branding, typography, social media design, and design system creation. Committed to delivering user-centric designs and enhancing the overall digital experience for clients at Clue.Responsibilities:1. Conducted thorough UX research to gain insights into user needs and preferences, informing the design process and ensuring user-centric… Show more A creative and detail-oriented Digital Designer with extensive experience in UX design, UX research, wireframing, information architecture, branding, typography, social media design, and design system creation. Committed to delivering user-centric designs and enhancing the overall digital experience for clients at Clue.Responsibilities:1. Conducted thorough UX research to gain insights into user needs and preferences, informing the design process and ensuring user-centric outcomes.2. Developed wireframes and prototypes to effectively communicate design concepts and facilitate collaboration between stakeholders.3. Created and refined information architecture, ensuring intuitive navigation and seamless user flow throughout digital platforms.4. Designed compelling branding and identity materials, including logos, colour schemes, and style guides, to establish a consistent and recognisable brand presence.5. Demonstrated a strong understanding of typography, effectively employing typefaces to enhance readability and visual appeal across digital assets.6. Crafted eye-catching and engaging social media designs that aligned with brand guidelines and captured audience attention.7. Established and maintained design systems, streamlining the design process and ensuring consistency across various platforms and projects.8.Collaborated with cross-functional teams, including developers, business owners and external marketing teams, to ensure design implementation met desired outcomes and user needs. Show less -
Creative DesignerEgg Design Group Jan 2020 - Aug 2021Perth, AustraliaWorking with clients to further develop a wide range of brands through:• Identity design and brand development;• Social post design templates for LinkedIn, Facebook, Instagram;• UI design for websites and apps;• UX design incl. sitemaps, wireframing, persona creation etc; and• Print/Traditional design for annual reports, prospectuses, packaging and corporate brochures.
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Creative DesignerD&L Electrical And Air Feb 2019 - Feb 2020Perth, Australia• Marketing Analyst;• Google Ads Manager;• Social Media Marketer; and• Design Specialist for Web and Print
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Jump Start WinnerThe Communications Council Aug 2019 - Oct 2019Perth, AustraliaWinning group of the 2019 Jump Start program -
Creative DesignerAppollo App Aug 2018 - Jun 2019Perth, Australia• Branding development;• UX/UI design;• Marketing Strategy; and• Social Media Planning
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Graphic DesignerAkasha Creative Sep 2017 - Jun 2018Fremantle, Western Australia, AustraliaIn charge of graphics produced by Akasha, such as logo, corporate brochure and infographic design.
Callum Macrae Skills
Callum Macrae Education Details
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High Distinction -
3Rd Place | Mentorship Awarded -
Credit -
Graphic Design -
Graphic Design -
Graphic Design -
Marketing -
Willetton Senior High School
Frequently Asked Questions about Callum Macrae
What company does Callum Macrae work for?
Callum Macrae works for White Chalk Road
What is Callum Macrae's role at the current company?
Callum Macrae's current role is Search Marketing Manager & UX Designer | Digital Marketing Enthusiast | Problem Solver | Collaborator.
What is Callum Macrae's direct phone number?
Callum Macrae's direct phone number is +614525*****
What schools did Callum Macrae attend?
Callum Macrae attended Adschool Australia, Award School, Adschool Australia, North Metropolitan Tafe, North Metropolitan Tafe, North Metropolitan Tafe, Central Institute Of Technology, Willetton Senior High School.
What skills is Callum Macrae known for?
Callum Macrae has skills like Graphic Design, Adobe Creative Suite, Marketing, Social Media Marketing, Critical Thinking, Adobe Illustrator, Adobe Photoshop, Typography, Advertising, Web Design, Logo Design, Google Ads.
Who are Callum Macrae's colleagues?
Callum Macrae's colleagues are Camille Dawson, Emily Dyas, Alex Hamilton, Charles Ryder, Scotty Collins, Jade O'neil, Hayley Lowe.
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Lichfield3keytime.co.uk, clairesonline.co.uk, iris.co.uk2 +173239XXXXX
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