Cally Latchford Email & Phone Number

Dallas, Tx, Us

Hoboken, Nj, Us

- Identified and tracked KPIs across various organizational levels, enabling data-driven decision-making- Primary product stakeholder for a custom Salesforce application serving as a project database and management tool. Wrote user stories and incorporated user feedback for continuous improvement. - Served as change manager, trainer, and troubleshooter for internal initiatives.- Implemented a resource allocation process optimizing team efficiency, monitored execution by people managers, and ensured alignment with organizational goals.- Facilitated numerous design thinking workshops internally and externally, fostering innovation and solving complex business challenges.- Successfully managed fee-for-service projects totaling $5M, overseeing scoping, planning, staffing, training, execution, client relations, and financial reporting.- Acted as a liaison to finance and accounting, managing a $25M annual budget and providing support for labor capitalization and financial forecasting.- Administered Smartsheet, optimizing workflows and integrating with Salesforce to enhance user experience and support partner-facing dashboards.

Hoboken, Nj, Us

Hoboken, Nj, Us

- Strategically position and market all Academic Services cross-partner offerings to current customers (faculty), and through business development and partnership level channels. Offerings include community, events, customer advocate program, in-house built Learning Management System and app, and internal engagement initiatives.- Oversee customer advocate program by creating engagement in meetings and community, co-producing customer facing content, and planning and facilitating two in-person engagement events per year.- Ideate and create content (blog posts, graphics, videos, support documentation, webinars) for over 1700 users based on needs of product teams, market trends, and faculty personas. Combine customer needs with Product team goals to target features and change usage behaviors.- Create customer engagement automation campaigns focused on customer journey throughout partnership from new faculty onboarding through to training and ongoing nurturing.- Utilize Jive community software, from set up to implementation, as Community Manager for two faculty-facing communities.

Hoboken, Nj, Us

• Used buyer personas to ideate and create B2B and B2C content for 12 different product areas with over 50 audiences across Wiley’s trade publications and services. Utilize buyer’s journey maps and customer-first tactics to generate marketing qualified leads for sales through Eloqua and SFDC integrations.• Worked cohesively with community marketers, digital advertising, marketing automation, and digital strategy teams to coordinate messaging and user experience between content, advertisements, outbound strategies, PR, conference attendance, landing pages, and community websites.• Collaborated on the creation of copy, context and framing, CTAs, and design for all content assets with a marketing automation component. Participated in the creation of over 300 assets in one year (articles, graphics, infographics, whitepapers, ebooks, SlideShares, customer success stories, etc). • Created and provided strategic insight and maintenance for each community’s content calendar. Involved in everything from ideating, sourcing copy, coordinating designed assets, publishing to websites, promoting through social channels, and tracking analytics. • Maintained relationships with vendors and partners to keep up to date with campaigns and utilize best practices. Serve as SlideShare point of contact for all of trade division, communicating SlideShare/LinkedIn initiatives to Wiley and encouraging our use of their platforms for B2B and B2C outreach.• On-boarded and served as admin of content marketing platform, Kapost, by facilitating training and providing context for colleagues. Maintained best practices while keeping back-end system data clean and within corporate governance.

Hoboken, Nj, Us

• Created marketing materials and sales tools for both B2B and B2C sales strategies. Materials including but not limited to direct mail, emails, flyers, advertisements, PPT templates, and usage reports. Used materials and additional assets to execute marketing campaigns integrating social media, online paid advertising, automated email campaigns, and sales.• Served as project manager for website redesign, switching sales model to a subscription and integrating a new ecommerce system. Managed project from initial scope requirements to final launch. Remained as webmaster, maintaining and editing site with freelance developer while tracking and analyzing UX through tools such as Google Analytics, Omniture, and Eloqua.• On-boarded institutional B2B customers as customer success liaison by creating custom landing pages and serving as main point of contact for all customization and customer service requests. • Organized and managed all programming for monthly live and on-demand online workshops.

Hoboken, Nj, Us

- Planned and executed three live workshops in Las Vegas and San Francisco. Coordinated with third party travel agent and hotel staff to host 40-50 professors.- Created engaging direct marketing email campaigns with over 27% click-through open rates on event announcement messages.- Increased collaboration with advertising and promotions among other Wiley teams/brands.- Managed Continuing Education certifications, ensuring that all requirements from each certifying partner were executed properly and that all standards were upheld.- Responsible for ensuring programming balance of both product focused and academic online events.

Hoboken, Nj, Us

• Program Assistant to the Wiley Faculty Network, a resource for faculty to connect and collaborate in the Higher Education division of Wiley. • Coordinated and served as host and technical support for Virtual Guest Lectures using Adobe Connect.• Executed Campus Events by creating registration sites, invitations, flyers, emails, and sending day-of materials to Publisher's Representatives.• Created, promoted, and executed Campus Events in a Box-- a marketing driven initiative to promote our Authors, Product Team Members, and academic Mentors.• Enhanced the "Mentor Experience" by increasing engagement opportunities, strengthening the relationship with our consultants.• Administrative duties included processing payments, equipment rentals, and customer service emails and phone calls.

- Provided sales and marketing assistance to high end real estate development project. - Set up and conducted project information sessions at Gore Mountain and at the project site.- Collected customer surveys and assisted in customer prospect database. - Explored strategies for social media presence of development project.

- Sole marketing employee for a pair of Adirondack mountain marinas (approximately $1 million in revenue combined). - Responsible for marketing programs including social media, special events, advertising, and website. - Established Facebook presence and improved customer experience on marina web page. - Continuous customer contact in person, via the phone and web. - Created a brand for an expanded watersports equipment store. Held a contest to name the store, created a logo, planned and organized the new retail space, and held an event to mark the grand opening.- Successfully executed a special sales event from inception to final reports. Constructed a press release, created advertising materials, coordinated with local media, priced merchandise, and ran the event. Generated $1500 in one day sales. - Upheld a high level of customer service to each and every customer by showing them respect, following through on requests, and making their experience with the marina the best it possibly can be.

Account Manager for student run marketing campaign for Proctors Theatre of Schenectady. Assumed leadership position on team of seven student run departments, coordinated marketing activities, and presented final report to audience of benefactors and students.

- Prospected and contacted business owners to sell advertising packages and prepare contracts for two direct mail publications and one weekly newspaper. - Responsible for renewal phone calls to current newspaper subscribers. maintained social media pages to promote many customer's events as well as numerous community events.- Attended multiple seminars about social media, internet advertising, and how to choose the correct media.- Promoted from intern to paid assistant after two semesters.

Master Of Business Administration - Mba

Bachelor Of Science, Business Administration; Marketing

Education record