Calvin Lam Email & Phone Number

San Francisco, California, Us

San Jose, Ca, Us

• Owned global SEO strategy for flagship Adobe Creative Cloud products, including Photoshop, Lightroom, Premiere Pro, Illustrator and InDesign. • Drove global creation and localization of ToF content including: product category, feature and non-brand pages. Brought 1MM incremental non-brand organic visits per quarter. • Orchestrated organic search strategy across cross-platform (mobile & desktop) product launches. • Conducted and socialized photography segment competitor gap analysis, influencing product road map for flagship photography products.• Key evangelist for SEO programs, working cross functionally with product, web, engineering, design, localization, regional marketing managers and executive leadership to get buy-in on high visibility content and site architecture initiatives.

San Jose, Ca, Us

• Owned SEO strategy, Site Search and App Store Optimization (ASO) for Adobe Document Cloud products, including Adobe Acrobat, Adobe Sign, Adobe Scan. • Drove marketing content creation resulting in 180% YoY incr in page 1 rankings for top priority Adobe Sign non-brand terms. • Oversaw global ASO for Adobe Scan, working cross functionally with marketing managers and localization teams. • Diagnosed and resolved a long-standing global geotargeting issue through the creation of consolidated hreflang sitemaps.

San Francisco, Ca, Us

ROI·DNA is a full service digital agency headquartered in San Francisco, delivering deep, functional solutions built on incisive expertise across the digital space. We’ve grown the revenues and brands of over 100 happy clients – including Virgin America, Google, Dropbox, Norton and Malwarebytes. We’re not just experts, we’re people. And we value people. And people things, like building relationships, having fun, and treating others with respect. We cultivate our humanity because we care to make a lasting mark, not a quick buck.• Strategize and drive digital marketing strategies for websites and mobile apps from the ground up for clients in both B2B and B2C industries• Generate actionable on/off page insights gathered from performing thorough technical audits of client websites, competitor analyses, backlink analyses and exhaustive keyword research• Drive weekly/biweekly updates with clients to discuss results and align marketing objectives with campaign strategies in order to maximize organic traffic• Create reporting and analytics dashboards detailing campaign successes, extrapolating expansion opportunities for client executive management and product marketing teams

Emeryville, Ca, Us

Webmarketing123 helps companies generate opportunity and maximize return on their digital marketing investments through Search Engine Optimization, Pay Per Click Advertising, and Social Media Marketing. • Manage 20+ accounts in a variety of B2B and B2C industries. • Conduct thorough analyses of websites and analytics accounts, providing insights into keyword traffic, conversion data, navigational/behavioral data, A/B tests and other user-engagement reports & metrics.• Create and drive monthly/quarterly reviews to discuss website analytics and SEO strategies to improve relevant website traffic and conversions

Emeryville, Ca, Us

Emeryville, Ca, Us

Los Angeles, Ca, Us

• Researched and reported on environmental topics and drafted newsletter articles.• Supported company marketing efforts and trained staff on social media platforms.• Data entry and provided detailed analysis on event attendance.• Researched online advertising opportunities and drafted company newsletters