Calvin Wee Email & Phone Number

Singapore

Singapore

Singapore

Managed all Global Sales and Marketing activities.Developed and established new business partners in Europe, Asia and North America.Re-structured the Marketing activities and GTM activities to better reach new and existing customers.Re-structured pricing models for both B2B and B2C customers.

Singapore

Leading the Consumer Business unit and identifying new business / partnership opportunities for the Emerging Asia (South-East Asia, Taiwan, Hong Kong and South Korea) region. ACHIEVEMENTS• Increased distributor sales to hit previous year’s revenue in two quarters• Launched consumer-facing digital assets; localized country web pages, consumer-facing app and a mobile sleep apnea screening app• Launch consumer patient pathways in Emerging Asia region• Partnering with consumer brands to increase patient funnels in the Emerging Asia region • Identified as one of ResMed’s spokespersons for Asia

Responsible for business growth with media, digital and creative agencies to develop and drive revenue with key agencies. ACHIEVEMENTS• Increased Stuff revenue by 3 times in the first two quarters• Created new inventory and audience segments for new media partners, esp for the Stuff digital platform

Responsible for:Managing the distribution, sales and marketing activities of Jawbone in the South-East Asia region. ACHIEVEMENTS• Increased Jawbone sales by 3 times in the South-East Asia in the first year• Increased Jawbone revenue by 80%• Identified as a key and high performer in Jawbone, BlackBerry, Apple and MobileOne• Responsible for the most profitable region (South-East Asia) in Jawbone• Launched new distribution channels in previously untapped countries• Building and developing additional 65% retail points of sales, with a focus on Apple, CE and lifestyle channels, with an effective channel engagement plan

Responsible for:Managing the distribution of branded mobile accessories in the South Asia region. Overall responsible for the P&L, sales, marketing and operations.ACHIEVEMENTS• Increased regional revenue by 40%• Building and developing an additional 35% retail points of sales, with a focus on Apple and telecommunications channels, with an effective channel engagement plan• Led matrix teams across South-East Asia• Increased Skullcandy sales in Singapore, Philippines, Vietnam by more than 60%, in 10 months

Singapore

Responsible for:Developing annual and quarterly marketing strategies and plans; encompassing digital, brand, channel marketing and PR activities for South-East Asia.ACHIEVEMENTS• Identified as a key and high performer in BlackBerry• Top in Year on Year Revenue Growth, Contribution Margin and Handheld Shipment Growth for Malaysia, in BlackBerry’s Global Focus 21 countries• Increased BlackBerry customers by 5 times in Vietnam in a span of 4 monthsBlackBerry – cont’d• Reached 1 million handset sellout sales for Indonesia in Q1/2011• Specially identified as one of the BlackBerry brand’s spokespersons in South-East Asia• Set up the regional GTM program, thus ensuring consistent product positioning messages and timely launches for the key markets in the region• Rolled out over three thousand points of sales for BlackBerry

Singapore

Responsible for:Brand guardianship in South Asia retail and media channels and developing effective retail storefronts and product merchandising, driving sales and customer satisfaction.ACHIEVEMENTS• Identified as a key and high performer in Apple• Planned, approved and deployed the first-ever Apple branded Shop in Shops in key Consumer Electronic chain outlets• South Asia lead for new Apple Premium Reseller stores’ design approvals and launches.• Managing the PR agencies for Singapore, Philippines, Malaysia and Thailand • Generating more than US$400K in media value through PR and Buzz Marketing activities

Singapore

Responsible for:Portfolio of products and services that generated more than $17 million incremental revenue, using clear product differentiation, positioning, planning and growth stimulation strategies to launch and market key mobile services to the M1 customer base. Engaging with relevant third party handset and service partners, offering bundled solutions and increasing M1 enterprise customer base, thus leading to increased data revenue for M1.STRATEGIC PRODUCT MARKETING MANAGEMENT LEADERSHIPLeading a team of 3 Senior Executives that were responsible for all the messaging, content download revenues and data revenues for M1.Devised MiWorld Mobile content strategy that increased revenues by 30%.Positioned and launched innovative value added services, eg Bye Bye Ring Ring, that had more than 70,000 subscribers sign up in the first 6 months of launch.Increased MMS monthly revenues by 2 times through the provision of customer promotions and partnerships with key content and mobile handset partners.Planned and implemented innovative enterprise mobile services that doubled the Enterprise mobile base and doubled the BlackBerry activations and revenues.Successfully launched Microsoft Mobile Push Email and TalkShare, Singapore’s first group share talktime plan

Singapore

Responsible for:P&L of a portfolio of mobile products and services that included both mobile services and handset sales. Launching value-added services and ensuring that all new mobile phone launches are launched on time and with the pre-requisite network tests passed. Planning and executing key retail promotions in the SingTel retail and channel partner stores.RETAIL / CONSUMER MARKETING MANAGEMENTSuccessfully launched major telecommunication products under the hello! Brand.Planned and executed the “Free Pager” retail promotion from Jan 2001 – Dec 2001, that enabled SingTel Paging to connect 54,000 lines, a1.5 times increase in activation, in a declining market.Planned and executed a below-the-line CRM campaign in Dec 2001 that enabled SingTel Mobile to connect and sell an extra 15,000 mobile connections and mobile phones in a 3 –month period.Launched the pod youth sub-brand and in conjunction, built the first ever pod mobile store in Wisma Atria that connected more than 70,000 mobile lines within the first year of operation.The pod store showcased the latest cutting edge products, eg Sony MP3 player watch and also had specially catered youth consumer retail programmes.

Singapore

Responsible for:All the marketing, branding, retail and PR activities for the Levi’s and Dockers brands. Working with the visual merchandising team to create a consistent brand experience in all the Levi’s stores and partners’ outlets.CONSUMER MARKETING MANAGEMENTRevamped the PR activities that ensured constant presence in the key media publications.Ensured that brand is represented correctly in all customer touch points.Launched the Dockers® brand of casual apparel in 1998. Planned and executed a successful marketing campaign, that enabled the brand to hit sales targets in its first month.Created, planned and organized marketing activities to celebrate the 125th anniversary of Levi’s® jeans with a $10,000 budget. The 4-day event increased sales by more than 2 times.RETAIL MARKETING MANAGEMENTPlanned and executed a major Great Singapore Sale retail promotion in June 1998 that sold more than 10,000 jeans where customers stood a chance to win M1, Motorola and Levi’s® products.

Singapore

Responsible for:Planning and organization of large scale events for the local radio stations. Also responsible for packaging radio promotional activities for the sales teams to sell and to increase airtime revenues.EVENT MANAGEMENTWorked with the major radio stations to plan, organize and run their major events, such as Warna Family Carnival, that attracted more than 10,000 people.Responsible for design and production of all event collaterals.

Bachelor Of Business, Journalism

Diploma With Merit, Mass Communication

Education record