Key Responsibilities• Collaborated with stakeholders from the Sales and Relationship Management organisations to gather and analyse business requirements, creating data science solutions to meet organisational needs.Major Achievement• Designed and built a random forest model to identify the propensity for a consumer to be converted from single-channel to multi-channel.

Key Responsibilities• Conducted data analyses to identify trends, patterns and insights that informed strategic decision-making processes.• Created visually compelling and easy-to-understand automated reports and dashboards using Tableau for stakeholders at all levels.• Onboarded new team members, ensuring a smooth integration through comprehensive training, mentorship and support.Major Achievements• Designed and built a statistical model to identify when a merchant was showing early stages of systemic decline. This model expanded to include a deep learning model to proactively identify systemic merchant decline.• Led a data-driven analysis using advanced statistical modelling to understand the impact of delayed merchant acquisition on new customers. This analysis uncovered fresh insights and resulted in a convincing presentation to senior executives, showing which factors in new merchants drive higher new consumer volumes.• Vertical deep dives into 6 of Afterpay's key merchant verticals, improving guidance on how to manage existing merchants, uncovering merchant opportunities within verticals, creating benchmarks for existing merchants and many other insights. A highlight of these deep dives was identifying and rectifying issues with the search function, unlocking over $250K in annual sales.• Using my experience to lead fellow colleagues on additional merchant vertical deep dives.• Enhanced and automated KPI reporting, slashing the monthly time requirements from over 16 hours to under 4 hours.• Financial modelling for key partnership deals, including Ticketmaster.

Key Responsibilities• Collaborated as a business partner with the Responsible Gambling and Customer teams, providing high-quality data analysis and insights.• Effectively managed requests, expectations and shared comprehensive analyses with stakeholders.Major Achievement• Assisted strategy development to redesign Sportsbet’s customer service model. This improved allocation of customer service resources to offer an enhanced service to more valuable customers.

Key responsibilities• Revolutionised campaign segmentation and reporting optimisation, enhancing customer engagement with advanced CRM strategies and personalized offers, setting industry standards for excellence.• Facilitated the onboarding and upskilling of new and junior team members.Major Achievement• Creation of automated dashboards which enhanced campaign analysis and reduced manual processes by 60%.