Cameron B. Email & Phone Number

Belfast, Gb

Belfast, Gb

Northern Ireland, United Kingdom

As the CRM Manager at Brett Martin, my proactive approach, strong communication skills, and ability to collaborate with key stakeholders play a crucial role in ensuring that the Dynamics 365 CRM system effectively addresses the company's business challenges and maximizes its benefits across all divisions.CRM System Roll-Out:• Lead and manage the roll-out of Microsoft Dynamics 365 across 8 divisions of Brett Martin.•Develop and execute a comprehensive implementation plan, ensuring a smooth transition from legacy systems to Dynamics 365.•Collaborate with IT and other relevant teams to ensure proper system integration and data migration.Business Needs Analysis:•Work closely with key stakeholders from different divisions to understand their specific business needs and challenges.•Conduct thorough business analysis to identify pain points and areas where CRM can add significant value.•Using Power BI to seamlessly integrate with Dynamics 365 CRM, enabling data-driven insights and advanced reporting capabilities.•Translate business requirements into actionable plans for CRM configuration and customization.Customisation and Configuration:•Work with external consultants to customize and configure Dynamics 365 to meet the unique needs of each division.•Create and manage custom fields, workflows, and automation processes to streamline business processes and improve efficiency.•Ensure that the CRM system reflects the best practices and industry standards for customer relationship management.Data Management and Governance:•Implement data governance policies and procedures to maintain data integrity and accuracy within the CRM system.•Oversee data migration from legacy systems and continuously monitor data quality and cleanliness.User Training and Support:•Provide training sessions for employees across divisions to ensure they are well-versed in using the CRM system effectively.

Belfast, Northern Ireland, United Kingdom

Play an integral role within the agile marketing team, feeding into initial plans and content frameworks, planning workflows and mapping out customer journeys. •Develop a pipeline and backlog of initiatives to help shape and improving the lead generation, lead nurture, prioritisation and conversion processes and performance creating transparency by maintaining a focused 0-3 months development roadmap and high-level roadmap (of at least 6-12 months horizon). •Work with internal stakeholders to understand, plan, build and execute email communications and marketing automation campaigns in a flexible and timely manner. •Create and manage segment led email lead nurture campaigns to increase adviser and business volumes. •Implement global best practice for email communication, lead scoring, lead nurturing and data hygiene. •Support email creation process – responsive design and layout, copy guidelines, messaging, segmentation, and list management. •Continually inspect & adapt based on performance versus agreed KPIs. •Take personal ownership to monitor performance and ensure that our Platform is performing as designed and expected, and identify any risks, issues or emerging opportunities with absolute transparency, escalating to the appropriate team as required. •Monitor, analyse and report on critical CRM metrics including testing and recommendations for program improvement. Support the generation and implementation of test strategies, including A/B multi-variant testing, to drive qualified traffic and ensure maximum reach. •Create and maintain responsive landing pages for campaigns that meet Selazar standards and brand guidelines. Coordinate information, tracking analytics and usage data for the company websites and other online assets and platforms.•Work together with digital marketing and other discipline specialists to create and deliver effective marketing assets and executing centrally created materials.

Belfast, United Kingdom

Working closely with colleagues in Marketing, Recruitment, Communications and Internationalisation (MRCI) to develop strategies and approaches which ensure the optimisation and continuous improvement of the universities use of CRM.•Using Dynamics 365 and ClickDimensions to deliver email campaigns and CRM projects both domestically and internationally.•Setting up and monitoring complex campaign automations to ensure prospective students and offer-holders receive accurate information using information contained within the lead contact record.•Work with colleagues across the University to ensure all CRM emails, SMS, web forms and processes are GDPR-compliant.•Develop and deliver workshops for the faculties on Microsoft Dynamics and ClickDimensions.•Power BI -Deliver reporting, including campaign reports and dashboards, then using the results to optimise future communications and inform strategy.•Develop and manage data lists to ensure the correct leads are receiving accurate information and remain GDPR compliant.•Assist with content calendar management and planning across domestic recruitment and international offices.•Help develop the performance of the CRM, to ensure operational effectiveness, excellent quality outputs and customer focus.•Work closely with the technical CRM team to ensure work flows, coding, data imports and forms are all up to date and working correctly.•Work closely with the Social media team to ensure data received via our social media channels is uploaded to CRM and the appropriate communications are delivered.

Las Palmas De Gran Canaria Area, Spain

Overall management of all marketing and communications both within the school and also with a range external stakeholders.Duties and projects include:• Full website redesign. I have managed the design, content creation, photography and launch of a new website including working with developers, other agencies and staff members.• Management of CISCO and Google Classroom (Digital Learning Environment) • Social media channel management• Relaunching Oakley College’ online presence with the use of PPC, Facebook Ads & SEO.• Design and implement digital projects to increase engagement.• Present social media strategies to directors.• Report on web performance metrics using Google & Facebook analytics.• Analyse digital campaigns success.• Content creation for website and Facebook.• Line management responsibilities.

Belfast, United Kingdom

Overall Account Management for clients such as Ulster Bank, BT, Ulster University, Invest NI, BBC and Deloitte. Duties and projects include:• Developing a variety of marketing materials both for online and offline activities, including TV/cinema advertisements and billboards. • Developing social campaigns.• Developing marketing strategies.• Rebranding.• Management of finances including quoting for work, forecasting and budgeting.• Line management responsibilities.

Bath, United Kingdom

Armadillo is an independent, award winning CRM, digital and design agency working with clients such as Disney, McDonalds, L’Oreal and Conair (BaByliss, Revlon, John Frieda…) My main role was to manage the Disney accounts including Disney Destinations International, Disney Store, DisneyLife and the wider UK Disney CRM communications. Additionally, I have worked on a project-by-project basis for the wider Conair and McDonalds accounts.Duties and projects include:•Delivering email campaigns, web-creative and CRM projects across 8 European markets.•CRM projects have included, welcome and family programmes, lapse prevention and re-activation strategies, triggered email programmes, dynamic emails, agile emails and the development of loyalty programmes.•Managing projects end-to-end, from communications planning, through the creative process, broadcast and the delivery of reporting. Working with in-house designers, developers and business analysts to ensure campaigns go out on time, on message and on brand with appropriate testing strategies in place.•Working collaboratively with data analysts and planners to deliver reporting, including campaign reports and monthly dashboards, then using the results to optimise future communications and inform strategy•Delivery of campaign strategy and communication planning•Management of content calendars for Disney UK family, DDI & EMEA communications.•Working within a multi-agency team to deliver integrated, multi-channel campaigns.•Management of finances including quoting for work, forecasting and budgeting.•Line management responsibilities.•Broad experience working across design clients, including product rebrands, POS sales materials, executive presentation creation

Ortus provide a wide range of innovative business support interventions for SME’s, from pre start through to strategic growth, as well as specialising in the provision of expert franchise consultancy services through Franchising NI. I worked as a business advisor and project manager. I advised and worked with clients on a range of topics including marketing, tax, finance, IP, funding and operations. During my time at Ortus I also produced robust and professional documents such as business plans. I was the project manager of the steps to work programme, which aimed to provide clients with support in the pursuit of going from unemployed to self-employed. Administration, organisation, hitting targets and confidentiality where key aspects of the role.

Bachelor'S Degree, Advertising

Education record