Cameron Hoernke Email & Phone Number

Toronto, Ontario, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

Purchase, New York, US

• Manage a team of 19 large format Frito-Lay sales representatives with $26MM in annual gross sales.Responsible for managing payroll, staffing, performance management and store execution within territory.
• Delivered FY2018 results of +2% vs. sales Plan (+$475M) and +19% vs. strategic package Plan, finishing 3rd in Ontario for overall performance.
• Through 2 periods of 2019, delivering +4.3% vs Plan and +20% vs. strategic package Plan, ranking 3rd in Ontario for overall performance.
• GTA Captain of Better Together team (Pepsi/Frito-Lay Collaboration) and Head of Brampton office Social Committee.

Purchase, New York, US

• Supported Distributor Sales & Finance teams with trade management, customer forecasting, sales reporting and full year financial accruals.
• Led cross-functional task force to successfully rebuild Distributor customer sales reporting and trade management using third party system (Tibersoft).
• Created Sysco-specific local program P&L to justify increased spending on local business with Sysco.
• Launched Intern Champion program and was a co-lead for Employee Appreciation Week.

Atlanta, GA, US

• Delivered 2nd half 2015 results of +2.2% total volume vs Plan, +4.5% strategic volume vs. Plan, and +14.3% RED score (store execution) vs. Plan
• Performed weekly sales analysis for team, breaking down both overall volume and priority package volume by sales rep and by customer. Track differences vs. PY and identified gaps for team
• Created and tracked incentive programs for downtown sales team – most successful program with No Frills resulted in +30% profit package volume vs PY and significant execution of new package (Smartwater 1L)
• Leveraged store-level relationships to execute incremental displays, promotional programs, and store tours for senior level executives (two Presidential tours – Oct. 2015 and Jan. 2016)

Hamilton, Ontario, CA

• Managed $3.5 million in inventory across 3 locations and approximately $9 million in annual purchases, adhering to budget and cash flow constraints on a monthly basis
• Developed and implemented pricing strategy resulting in 2014 gross margin increase of +4%
• Oversaw 3 managers and collaborated on recruiting, interviewing, training, staff management and employee motivation
• Negotiated discounted pricing and create seasonal booking programs with multiple suppliers, leveraging business relationships and payment terms
• Executed distributor change from Uni-Select to NAPA, requiring changes to purchasing processes and inventory controls
• Strengthened existing and fostered new customer relations through company golf tournaments, tradeshows, and most notably a weekend hosting customers at the 2014 Grey Cup in Vancouver

• Supported trade spend cutover by dividing remaining 2012 trade spend between Kraft and Mondelez, successfully tying to legacy system
• Co-led CPG rate calculation with Kraft Foods, working with both business and category teams to create trade spend rates for company’s largest customers
• Led construction of Excel models to track trade spend with Loblaws and performed other ad hoc analysis

Richmond Hill, Ontario, CA

• Forecasted future demand for printers, scanners and shredders based on planned promotional activity
• Met with vendors weekly to create promotional schedules and forecast sales volume and price points
• Maintained and analyzed weekly vendor sales reports to share with both vendors and managers

Cambridge, Ontario, CA

• Analyzed consumption data and research to generate recommendations, one of which resulted in a strategy change for Grainsfirst brand
• Assisted in creative process for Crispy Baguette Bites launch, including the production of a Canadian specific commercial
• Successfully coordinated national sampling program for Crispy Baguette Bites launch

• Worked gathering potential new customer information
• Was responsible for discovering new streams to sell current and future products
• Organized information on Excel spreadsheets
• Met deadlines set by supervisor

Hamilton, Ontario, CA

• Processed auto parts returns
• Was responsible for determining if customer would receive credit for returned part
• Aided in tracking returns on computer database