Cameron Moorehead Email & Phone Number

Toronto, Ontario, Canada

• Serve as the client lead focused on fostering and maintaining strong relationships and developing a deep understanding of business needs to deliver strategic marketing solutions that achieve shared goals.
• Manage and lead cross-functional teams, including project management, development, technology, and strategy, to ensure timely and budget-compliant delivery of client projects and marketing campaigns.
• Review and manage client briefs and post-performance reports to accurately capture and identify requirements, targets, and goals for critical projects and overall brand awareness.
• Craft complex and personalized digital/CRM experiences with dynamic content and multiple customer paths, leveraging a modular design system.
• Plan and execute the management of six lines of business with combined client budgets over $3.5 million.
• Actively participate with internal and client-side stakeholders to prepare brand plans and identify future marketing opportunities based on campaign results.

Toronto, Canada Area

• Maintained national brand assets and content across all digital mediums including website, app, and email campaigns to facilitate customer experience for a Canada wide restaurant chain.
• Worked within Adobe experience manager to publish marketing content and campaign tests.
• Consulted with clients on the implementation of new technologies and platforms to build a complete digital ecosystem tailored to their needs and budget, including Adobe Experience Cloud and Shopify Plus.
• Organized the complete re-design of an e-commerce site for a national sports retailer.
• Collaborated with senior leaders to develop technology investments and strategies to deliver effective customer experiences across digital assets.
• Created compelling account planning and business development presentations for internal teams and clients.

Toronto, Canada Area

• Managed key client relationships to grow accounts and reach revenue targets for the year
• Maintained day to day operations of clients digital solutions
• Reviewed and reported on business results while looking for opportunities to solve client problems
• Lead a team to support client initiatives and operations
• Developed forecasts and provided reporting of revenue and margin targets
• Managed creative and technological projects from start to finish with functional teams across the organization

Toronto, Canada Area

• Role involved owning and strengthening client relationships, and driving business growth through effective management of client expectations and projects.
• Lead a wide range of projects, working in collaboration with Ariad project management team to achieve superior margins and top-quality output, while meeting client timelines and solve varying business problems.
• Consistently built strong insight-based rationale for recommendations to clients, derived from strong strategic thinking capabilities and proven success partnering with mid to senior level clients to solve business.
• Maintained effective and efficient day-to-day operations of accounts, including setting agency priorities, overseeing process and financials, and effectively deploying resources based on client priorities and needs.

Toronto, Canada Area

• TD Canada Trust - Account Team Member
• Worked with Account Director and Senior Account Manager to enhance client relationship and determine client’s business goals.
• Organized and implemented campaigns based on clients needs and problems within budget and deadlines. Provided smart solutions to marketing problems and pushed opportunities for innovation.
• Developed a deep understanding of the client’s brand, how it can be used, adapted, and pushed within different campaigns and executions.
• Managed resources including editorial, creative, email and tech development based on the requirements of the client project while pushing the boundaries of client expectations.

Toronto, Canada Area

• TD Canada Trust - Account Team Member
• Ensured projects were delivered on time, on budget and to the highest quality.
• Managed resources, including editorial, creative, email and tech development based on the requirements of client projects.
• Monitored work to ensure budget is not exceeded.
• Worked collaboratively and responsively with client contacts, as appropriate, to deliver on tasks to their satisfaction.

Toronto, Canada Area

• Organized and managed award show submissions for agency accounts, within budget and on deadline.
• Proactively handled client projects from project managers within deadline requirements.
• Prepared and managed required assets for a wide range of IMC campaigns.

Toronto, Canada Area

• Organized and scheduled promotional representatives for different Consumer-targeted events across Ontario.
• Monitored and distributed promotional materials for promotional campaigns.
• Trained and assisted representatives in office and in-field.

Waterloo, Ontario

• Making students aware of the team’s brand and events.
• Utilizing social media and a variety of marketing techniques to reach student audience.
• Creating and hosting exciting and memorable bar nights on campus.

• Designed motivational posters to be displayed in office and production facility.
• Wrote press releases describing company activity.
• Assisted partners in office with any tasks that need completion.

• Created and maintained Scotts’ product sales displays in assigned store locations.
• Formed relationships and worked with store managers and other employees.
• Secured good product placement locations and ensured superior product presentation.
• Developed and conducted store promotions to enhance visibility and understanding of Scott’s products.
• Grew stores sales by 30% over previous year.

Bachelor, Business Administration

with specialization in Marketing

Continuing Education Certificate, Advertising

Continuing Education Certificate, Digital Marketing Management