Cameron Moorehead Email & Phone Number

Toronto, Ontario, Canada

• Serve as the client lead focused on fostering and maintaining strong relationships and developing a deep understanding of business needs to deliver strategic marketing solutions that achieve shared goals. • Manage and lead cross-functional teams, including project management, development, technology, and strategy, to ensure timely and budget-compliant delivery of client projects and marketing campaigns. • Review and manage client briefs and post-performance reports to accurately capture and identify requirements, targets, and goals for critical projects and overall brand awareness.• Craft complex and personalized digital/CRM experiences with dynamic content and multiple customer paths, leveraging a modular design system. • Plan and execute the management of six lines of business with combined client budgets over $3.5 million.• Actively participate with internal and client-side stakeholders to prepare brand plans and identify future marketing opportunities based on campaign results.• Work with various technology platforms and internal solutions teams to build innovative solutions to client problems and ensure effective marketing and brand investment. • Manage a prospective customer database of over 1.5 million leads and build strategic plans for nurturing and driving prospects towards conversion.• Collaborate with integrated agency teams to identify actionable digital and customer lifecycle brand strategies to influencer consumer behaviour, including experiences with national contests.

Toronto, Canada Area

• Maintained national brand assets and content across all digital mediums including website, app, and email campaigns to facilitate customer experience for a Canada wide restaurant chain. • Worked within Adobe experience manager to publish marketing content and campaign tests. • Consulted with clients on the implementation of new technologies and platforms to build a complete digital ecosystem tailored to their needs and budget, including Adobe Experience Cloud and Shopify Plus. • Organized the complete re-design of an e-commerce site for a national sports retailer. • Collaborated with senior leaders to develop technology investments and strategies to deliver effective customer experiences across digital assets. • Created compelling account planning and business development presentations for internal teams and clients.• Worked within an Agile team to complete product enhancements in an iterative and collaborative manner resulting in more efficient workflow and reduced backlog.

Toronto, Canada Area

• Managed key client relationships to grow accounts and reach revenue targets for the year• Maintained day to day operations of clients digital solutions • Reviewed and reported on business results while looking for opportunities to solve client problems• Lead a team to support client initiatives and operations • Developed forecasts and provided reporting of revenue and margin targets • Managed creative and technological projects from start to finish with functional teams across the organization

Toronto, Canada Area

• Role involved owning and strengthening client relationships, and driving business growth through effective management of client expectations and projects.• Lead a wide range of projects, working in collaboration with Ariad project management team to achieve superior margins and top-quality output, while meeting client timelines and solve varying business problems.• Consistently built strong insight-based rationale for recommendations to clients, derived from strong strategic thinking capabilities and proven success partnering with mid to senior level clients to solve business challenges.• Maintained effective and efficient day-to-day operations of accounts, including setting agency priorities, overseeing process and financials, and effectively deploying resources based on client priorities and needs.

Toronto, Canada Area

TD Canada Trust - Account Team Member• Worked with Account Director and Senior Account Manager to enhance client relationship and determine client’s business goals.• Organized and implemented campaigns based on clients needs and problems within budget and deadlines. Provided smart solutions to marketing problems and pushed opportunities for innovation.• Developed a deep understanding of the client’s brand, how it can be used, adapted, and pushed within different campaigns and executions.• Managed resources including editorial, creative, email and tech development based on the requirements of the client project while pushing the boundaries of client expectations.

Toronto, Canada Area

TD Canada Trust - Account Team Member• Ensured projects were delivered on time, on budget and to the highest quality.• Managed resources, including editorial, creative, email and tech development based on the requirements of client projects.• Monitored work to ensure budget is not exceeded. • Worked collaboratively and responsively with client contacts, as appropriate, to deliver on tasks to their satisfaction.

Toronto, Canada Area

• Organized and managed award show submissions for agency accounts, within budget and on deadline.• Proactively handled client projects from project managers within deadline requirements.• Prepared and managed required assets for a wide range of IMC campaigns.

Toronto, Canada Area

•Organized and scheduled promotional representatives for different Consumer-targeted events across Ontario.•Monitored and distributed promotional materials for promotional campaigns.•Trained and assisted representatives in office and in-field.

Waterloo, Ontario

• Making students aware of the team’s brand and events.• Utilizing social media and a variety of marketing techniques to reach student audience.• Creating and hosting exciting and memorable bar nights on campus.

• Designed motivational posters to be displayed in office and production facility.• Wrote press releases describing company activity.• Assisted partners in office with any tasks that need completion.

• Created and maintained Scotts’ product sales displays in assigned store locations.• Formed relationships and worked with store managers and other employees.• Secured good product placement locations and ensured superior product presentation.• Developed and conducted store promotions to enhance visibility and understanding of Scott’s products.• Grew stores sales by 30% over previous year.

Bachelor, Business Administration

with specialization in Marketing

Continuing Education Certificate, Advertising

Continuing Education Certificate, Digital Marketing Management