Camille Starkey Email & Phone Number

Denver, Colorado, United States

Leadership: • Regularly present to C-Suite and Senior level executives of Fortune 30-200 clients • Serve as the marketing representative on cross-functional initiatives including Employer Partner Services, Content, Design, Sales and Solution Design • Established and lead the Consumer Marketing Leadership Full-Funnel Review on a monthly basis • Lead internal trainings on change management • Manage 1 direct report and mentor 2 non-direct reports at a SaaS education tech companyEnablement: • Directed critical projects for Consumer Marketing team at a SaaS education tech company to drive operational improvements, increase efficiency, enable scale, and eliminate waste • Implemented new AI tools to automate workflows (Salesforce, DesignHuddle), and reduced time needed to manage clients by 73% on average • Accelerated Partner Marketing’s ability to launch and operationalize new clients by establishing SOPs, playbooks, creative templates and other knowledge management resources; New Go-To-Market SOPs reduced time to launch clients by 57% (14 weeks → 6 weeks) • Equipped team with 50+ critical product knowledge resources including SOPs, B2C marketing guideposts, tiering support & structure, annual plans, on-demand resource library, templated pitch decks, creative assets, and more for new launches & steady-state clients; owned all from concept to completion • Designed and developed regular trainings, content and coaching for the team to be successful on the job, and navigate rapid growth and change in marketplace operationsMarketing: • Led B2C internal marketing and communications strategy for clients with annual budgets ranging from $1.5M - $80M; marketing plans included email, SMS, on-site, digital, social, search, video and more • Client logos: Target, Macy’s, Shipt, Dollywood, Harlem Globetrotters, Five Guys and more

Denver

Leadership: • Regularly presented to Fortune 200 C-Suite on Field Marketing strategy, impact and value; persuaded C-Suite to increase marketing investment by 38% ($2.5M annually) • Managed 4 direct reports and mentored 2 non-direct reports at a Fortune 200 healthcare company • Strategic thought partner to cross-functional teams; led trainings on client management, campaign strategy, project management and enablement best practicesEnablement: • Implemented new tools to automate workflows (Tableau, Google Analytics, Marketing on Demand) • Built and maintained knowledge management resources for on-demand access and use, including Field Marketing SOPs, playbooks, and creative templates Marketing: • Managed regional, integrated healthcare marketing campaigns with budgets ranging from $50k to $2.5M - marketing plans included OOH, direct mail, search, display, geo-targeting, social and video tactics • In 2020, managed multi-channel, B2C integrated field marketing campaigns that drove a 35% increase in leads, 33% increase in new patients and 347% increase in ROI YoY • In 2019, led multi-channel, B2C integrated field marketing campaigns that achieved a 20% increase in new patients and 184% ROI • Subject matter expert in paid media, digital and out-of-home advertising, GTM strategy, analytics, persuasive storytelling, B2C growth and brand awareness

Champaign, Illinois, United States

Taught graduate students on healthcare communication courses including Healthcare Marketing Campaigns, Health Communication Organization and Policy, Health Informatics and more

Denver, Co

Enablement: • Trained new specialists on operations, sales, and email marketing • Provided input to regional management on consumer positioning strategyMarketing: • Developed B2C integrated marketing plans and creative assets for the #1 real estate brokerage in the United States, leveraging email, digital, direct mail, SMS and print tactics • Led Voice of the Customer research and insights to drive growth of RE/MAX franchise brokerages and support the brand strategy

Champaign, Illinois

Leadership: • Directed rebrand of hospitality dining services, resulting in 170% ROI within the first 3 monthsMarketing: • Managed content calendar and social media presence for a four-star hotel • Led strategic projects in business operations, customer service and special events

Master Of Science (Ms), Healthcare Communication, 4.0 Gpa

Bachelor Of Arts (B.A.), Communication And Media Studies, 3.8 Gpa

Activities and Societies: Dean's List, Department of Communication Academic Distinction and Lambda Pi Eta Honor Society

Communication And Media Studies, 3.9 Gpa

Activities and Societies: Women's Soccer (Captain), NJCAA Academic All-American, and Dean's List