Jay Ashton πŸ‡¨πŸ‡¦πŸ

Jay Ashton πŸ‡¨πŸ‡¦πŸ Email and Phone Number

Canada's Restaurant Guy | Fortune 50 Branding, Marketing & AI Integration Expert | Restaurant Coach | Co-Host of The Late Night Restaurant Show | Founder of The Late Night Restaurant Network @ Sysco Canada Inc.
toronto, ontario, canada
Jay Ashton πŸ‡¨πŸ‡¦πŸ's Location
Stony Plain, Alberta, Canada, Canada
About Jay Ashton πŸ‡¨πŸ‡¦πŸ

Jay Ashton, celebrated as Canada’s Top Foodservice Influencer and one of the "50 Most Successful Personalities Globally," is recognized as the Voice of Foodservice and Canada’s Restaurant Guy. With over 35 years in the restaurant and hospitality industry and 15 years in corporate marketing, Jay is a trailblazer in restaurant branding, digital strategy, and AI innovation. As one of Canada’s leading AI experts in the restaurant industry, he utilizes cutting-edge technology to drive transformation and sustainable growth.As the founder of The Late Night Restaurant Network & Show, launched in 2023 as a groundbreaking platform with 20 new top industry voices offering fresh, diverse perspectives. This network is redefining how the industry learns, engages, and evolves, positioning Jay at the forefront of foodservice media and inspiring similar platforms worldwide.Jay’s visionary approach is highlighted in his 20-year journey with Sysco, where he has led impactful brand initiatives. In 2007, he founded Sysco Canada’s Customer Business Resources Department, a transformative division offering comprehensive support in areas like menu programming and culinary expertise, setting a new industry standard. In 2020, Jay created SVK (Sysco Virtual Kitchen Network), the first distributor-led media network, delivering daily insights and advice to support restaurant success. This pioneering media network set a new global benchmark for corporate engagement in foodservice.In 2025, Jay will return to the National Restaurant Association Show in Chicago as the show’s lead podcaster, continuing to unite industry leaders and foster collaborative innovation. He also established the Foodservice & Hospitality International Podcasters Guild, creating a supportive community for industry voices.As a respected daily business & hospitality coach, marketing strategist, and AI thought leader, Jay inspires restaurateurs to embrace digital transformation, leverage AI, and achieve strategic growth. His legacy as a global leader continues to shape the future of hospitality, empowering and connecting its community with a forward-thinking vision.

Jay Ashton πŸ‡¨πŸ‡¦πŸ's Current Company Details
Sysco Canada Inc.

Sysco Canada Inc.

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Canada's Restaurant Guy | Fortune 50 Branding, Marketing & AI Integration Expert | Restaurant Coach | Co-Host of The Late Night Restaurant Show | Founder of The Late Night Restaurant Network
toronto, ontario, canada
Website:
sysco.ca
Employees:
563
Jay Ashton πŸ‡¨πŸ‡¦πŸ Work Experience Details
  • Sysco Canada Inc.
    Hospitality & Foodservice Business Coach
    Sysco Canada Inc. May 2020 - Present
    Canada
    As a Restaurant Coach for Sysco Prairies, I work closely with restaurants daily, helping them achieve their dreams and goals through partnership detailed plans. My focus is on branding, marketing, social media, and business acumen, driving growth, foot traffic and sales. I also host weekly business and marketing classes to ensure our customers succeed.
  • Sysco Canada Inc.
    National Business Resources Lead , Sysco Canada
    Sysco Canada Inc. May 2014 - May 2020
    Canada
    In his role as Sysco Canada's National Business Resources Lead, Jay Ashton leveraged strategic Sales Management and New Business Development strategies to drive unprecedented growth. Heading an 80-strong team of consultants, chefs, and specialists, Jay developed and launched a nationwide department focused on delivering tailored solutions for a diverse client base of 6000 restaurants each year.Jay's team utilized a unique Business Builders approach, delivering custom consulting services and immersive workshops to enhance clients' operations and menu optimization. These initiatives, coupled with his strong CRM skills, led to enhanced customer experiences and increased profitability.Jay pioneered the STIR (Success Through Innovative Resources) sessions, employing innovative market research methods to track customer interactions with showcased items. This valuable data influenced product strategies and menu development and fostered stronger customer relationships.His leadership extended to partnerships with over 30 of Canada's most prominent restaurant chains, securing Sysco's position as a trusted advisor in the industry. Jay integrated 120 of Sysco's food vendors into the department, enabling them to directly present their offerings in STIR sessions, a strategic move that significantly amplified sales growth.
  • Sysco Canada Inc.
    Business Resources, Project Manager
    Sysco Canada Inc. Apr 2013 - Apr 2014
    Sysco Canada
    As a Project Manager with the corporate marketing team at Sysco Canada, Jay Ashton was instrumental in creating the Business Resources department. Over one year, Jay worked relentlessly to align 16 diverse locations under one unified department, streamlining operations and maximizing efficiency.He developed sophisticated tracking systems to monitor the sales generated by the department, thereby quantifying its impact and illuminating avenues for further improvement and growth. Jay was at the helm of crafting the department's brand, weaving together a cohesive and powerful narrative that underscored its pivotal role.An essential facet of Jay's role was leveraging the company's resources to bolster customer relationships. He and his team provided innovative business solutions tailored to each customer's specific needs, thereby elevating their businesses and solidifying their partnership with Sysco Canada.The success of this project culminated in Jay assuming a permanent role in this newly created department. His strategic vision, leadership prowess, and steadfast commitment were instrumental in bringing this department to fruition, marking a significant milestone in Sysco Canada's growth trajectory. Jay's ability to effectively lead large-scale projects and drive organizational change underscores his exceptional qualifications for leadership roles within the marketing and business development sectors.
  • The Late Night Restaurant Show Network
    Network Expert
    The Late Night Restaurant Show Network May 2020 - Present
    Canada
    As the co-host of The Late Night Restaurant Show, I provide expert insights, engage with top hospitality professionals, and contribute to innovative show content that highlights the best practices and success stories across Canada and North America. Leveraging Jay's extensive industry experience to make a significant impact on the restaurant and hotel industry. A platform that fosters a sense of community and professional growth among restaurateurs and hospitality professionals.
  • Canada'S Restaurant Guy
    Intern
    Canada'S Restaurant Guy Aug 2023 - Present
  • Centennial College
    Teaching Professional
    Centennial College Oct 2022 - Jun 2023
    Toronto, Ontario, Canada
    As an interim Professor of Social Media Marketing at Centennial College, my primary focus is teaching students about the various strategies and techniques used in social media marketing. This includes helping students understand how to create and execute effective campaigns, how to use analytics to measure the success of their efforts, and how to stay up to date on the latest trends and developments in the field.In my classes, I strive to provide a well-rounded education that covers a variety of topics related to social media marketing. This includes everything from the basics of social media platforms and their different features, to more advanced concepts such as content marketing, influencer marketing, and paid advertising. I also encourage my students to think creatively and strategically, and to develop the skills they need to succeed in the rapidly evolving world of social media marketing.In addition to my teaching duties, I am also involved in various research projects and professional development activities that allow me to stay current on the latest trends and best practices in the field. This helps me to bring real-world examples and case studies into my classrooms, and to provide my students with the most up-to-date and relevant information possible.Overall, my goal as a Professor of Social Media Marketing in foodservice is to help my students develop the knowledge and skills they need to succeed in this exciting and dynamic field, and to inspire them to be curious, creative, and innovative in their work.
  • Sysco Calgary
    Business Resource Manager
    Sysco Calgary Mar 2004 - Apr 2013
    Calgary, Canada Area
    As the Customer Business Resource Manager at Sysco Calgary, Jay Ashton leveraged a powerful blend of skills to drive substantial business growth and solidify Sysco's brand reputation in the local market.Jay adeptly employed his Business Management and Development expertise to streamline operations and foster strategic growth initiatives. He was at the forefront of devising and implementing practical customer resources, elevating Sysco's competitive edge while ensuring optimum profitability.An essential facet of Jay's role was the management and enhancement of Sysco's brand identity. He utilized his skills in Brand Management and Branding, crafting cohesive narratives that resonated with Sysco's customers. His proficiency in Visual Communication further enabled him to design compelling marketing materials that augmented brand visibility and engagement.In his B2B engagements, Jay displayed remarkable acumen in Sales & Marketing, Consulting, and Advertising, providing valuable insights to drive clients' growth. His entrepreneurial spirit allowed him to identify unique business opportunities, leading to new avenues of revenue and partnerships.Jay's expertise extended to Strategy and Social Media Marketing, where he developed innovative campaigns to expand Sysco's brand awareness. His impactful strategies not only bolstered Sysco's online presence but also drove customer engagement and loyalty.Additionally, his proficiency in Event Management allowed him to curate and execute high-impact events that facilitated meaningful interactions between Sysco and its clients, further enhancing customer relationships.Jay's tenure as the Customer Business Resource Manager reflects his versatile skill set and commitment to driving business success through strategic marketing and management initiatives. His unique blend of skills makes him a sought-after professional for roles requiring expertise in business development, marketing strategy, and brand management.

Jay Ashton πŸ‡¨πŸ‡¦πŸ Education Details

Frequently Asked Questions about Jay Ashton πŸ‡¨πŸ‡¦πŸ

What company does Jay Ashton πŸ‡¨πŸ‡¦πŸ work for?

Jay Ashton πŸ‡¨πŸ‡¦πŸ works for Sysco Canada Inc.

What is Jay Ashton πŸ‡¨πŸ‡¦πŸ's role at the current company?

Jay Ashton πŸ‡¨πŸ‡¦πŸ's current role is Canada's Restaurant Guy | Fortune 50 Branding, Marketing & AI Integration Expert | Restaurant Coach | Co-Host of The Late Night Restaurant Show | Founder of The Late Night Restaurant Network.

What schools did Jay Ashton πŸ‡¨πŸ‡¦πŸ attend?

Jay Ashton πŸ‡¨πŸ‡¦πŸ attended The University Of Lethbridge, Edx, Red Deer Polytechnic, Medicine Hat College.

Who are Jay Ashton πŸ‡¨πŸ‡¦πŸ's colleagues?

Jay Ashton πŸ‡¨πŸ‡¦πŸ's colleagues are Gord Clunie, Duane Zambas, Gurpreet Singh Sidhu, Alvin Sharma, Jeff Stevens, Allen Gould, John Truijen.

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