Regional Marketing Director
Current- Effectively coach, manage, and lead Marketing Managers through strong communication efforts, best practice sharing and identifying business opportunities to hit aggressive benchmarks- Collaborate with General Managers and Talent Buyers on venue marketing goals and year-end Manager reviews- Approve and help manage Marketing Manager T&E Expenses- Restructured LA Marketing Department, including pitching promotions, creating new job roles and responsibilities and adding additional support- Updated the marketing onboarding training manual alongside Human Resources- Liaise between key partner venues and acquired promoter (Spaceland Presents) to ensure mutual support in order to grow business and increase ticket sales- Responsible for growing division alternative programming by improving performance across my region, and identifying key opportunities for success, including strategic spending, building unique promotions, creating engaging and memorable on-site experiences, meaningful partnerships - Assist in proper training and on-boarding new Marketing Managers including follow up visits - Communicate success stories and best practices across the division to ensure success and revenue growth across other venues- Plan, develop and implement Public Relation stategies to promote events including wiring press releases, pitching stories, as well as create excitement and awareness - Well-versed in key activites supported by corporate marketing team (e-mail, social media, digital, websites and content creation)- Work collaboratively with key local partners in each market alongside the Marketing Manager to align on common goals - Develop and coach marketing team to elevate their expertise and abilities - Support the implementation of national marketing ticketing promotions for all show involvement with the local marketing teams
