Sana Benefits makes great health insurance affordable, accessible, and understandable for small and medium businesses. At Sana, I was responsible for the following:Lead a team of four happy, highly functioning product marketing managersOversee all messaging and positioning for members, clients, and providersManage go-to-market strategy for our products, partnerships, and plansManage branding and co-brandingManage content calendar, automated emails, webinars, educational videos, SMS, marketing campaigns, UX content, and all other customer-facing assetsKey AccomplishmentsBuilt the product marketing function, processes, and team from the ground upEstablished automated emails including 80+ segmented onboarding, trigger, and outreach communicationsEstablished help center with 90+ articles, including links throughout the UXCreated positive user experience through clear and concise in-app contentEstablished customer marketing communications, sending 300+ segmented emailsEstablished webinars, hosting dozens of high-attendance, high ROI eventsCreated welcome kit for new membersLaunched Women’s Employee Resource Group and helped lead Inclusion, Equity, and Diversity committee and functions

Work closely with the product management team to ensure product success from conception through to releaseConduct market research & competitive analysisLead go-to-market strategy and cross-functional product release teamsManage UX content across web, mobile, and enterprise productsWrite A/B test concepts and content to help optimize productsEngage over four million users through marketing blog posts, case studies, etc.Key AccomplishmentsWorked with UX design team to revamp process email & marketing email life cycles, writing content for over 150 emails focusing on new users and user retentionCreated and revised over 250 Help Center articles and support email templatesHelped to create, implement, and revise the company’s first copy style guideDeveloped training materials and presentations, facilitating the successful adaptation of a $25 million international partnership