In charge of marcom strategy & creative business (with 80+ staff) for auto clients:1. Served as leading agency for JETTA brand from FAW-VW;2. Served as content marketing agency for Audi brand from FAW-VW.

Responsible for the overall management of SF Motors brand (formal brand name has not been published yet), which is a high-end intelligent EV brand in China, including:1. Strategic planning of SF Motors brand in China2. Brand system establishment (brand house, brand value, VI/SI, brand proposition, brand tonality, etc.)3. Core Marcom strategy and creative of the brand and new products4. Exhibition planning of A/B+ motor shows and booth design standard of SF Motors in China5. Overall media strategy, centralized purchasing and monitoring of all brands in SOKON group6. Department management: personnel planning, agency system, process and standard, annual plan and budget

1. Brand system establishment & management of SF Motors and its Chinese brand in China market2. Coordination and communication with US marketing team3. Management for personnel, process, standard, project of brand & creative team, event team and digital team (including social media) in Brand & PR Dep.4. Position planning and defining for brand management, creative plan, digital communication and event marketing team to help HR recruit relative Brand & PR Dep. staff5.  Establish and manage agency system of Brand & PR Dep.6.  Plan and execute communication work for SOKON Group, Jinkang Company and factories

Responsibility: 1. Digital strategy & creative of VW brand and products; 2. Digital media buying; 3. Social media marketingAchievement: 1. Optimized digital media index through media data analysis and accurate content investment: CPC 70% and CPL 10% decreased; 6+ new car launches and 20+ sustaining campaign with excellent records in digital campaign results (including integrated media cooperations, celebrity leverage, video marketing, WOM, IP sponsorship, co-branding, etc.)

Responsibility: 1. VW brand digital strategy and creative; 2. Online sales system; 3. Official digital platforms; 4. E-commerce; 5. Digital creativeAchievement: 1. Lead the brand digital strategic transformation, with digital touch point map of each BU, strategic business, IT framework completed and digital organization built up; 2. Online sales system build-up, including IT deployment, data management, dealer training and assessment, with leads conversion rate 56% increased; 3. Digital platforms upgrade, including official website UI/UE upgrade, data cockpit and Wechat function development

Responsibility: 1. Product digital strategy and creative; 2. brand website maintenance

Responsibility: New car launch events and large scale test drivesAchievement: 8+ launch events with zero mistakes

Responsibility: Batch quality issues settlement; production volume assurance

Olympic Marketing Dep.Marcom, VGC Olympic Sponsorship (Showcase set-up, Bird Nest Box Design, POS design, etc.)Volunteer of Beijing Paralympic