Daniel Sun Email & Phone Number

Shanghai, China

Minhang District

1.To develop 1 component portfolio from scratch and define Mid-long-term plan Study on changing market dynamics and develop practical insights for market segment, translate that into common agreement within stakeholders. Strategic planning to formulate the company's future direction in new field. Identify Unique selling points that will drive successful marketing strategy and quantify the impact of spending on the success.2.New Product Development Lead New Product Development process APAC projects. Initialize and take through stage & gate process for new products in cooperation with local technical & sales team. Align existing 2 component product strategy to the APAC business strategy. Develop and implement launch plan jointly with cross functional teams. Conduct post launch evaluation.3.Market & Competitor Monitoring Observation of market and trend developmentTarget group, competition and sales analysis. Use market research tools both qualitative and quantitative to measure market demand, customer needs and competitive position.4.Portfolio and product lifecycle managementPlan tracking and review of plan achievement, innovation and action planning, coordination and control in close cooperation with project management team; 5.MarketingDefine and accompany commercialization (incl. distribution) together with local technical, marketing & sales. Support exhibitions, printed promotions and electronic promotions such as web sites and social media for category in co-operation with marketing communication.

Shanghai City, China

Act as technical lead for customizing business; material and fabrication scheme select;Supplier development and evaluation;Engineering team managing and scheduling;Marketing;ERP and digital transformation implementation.

Shanghai City, China

New product development: Implement Stage & Gate Process, from idea collection to final post launch review, taking lead in projects progress, to assemble meetings, recognize and evaluate potential suppliers, define specification requirements, etc. Identify opportunities for new products and services within existing and potential markets. Perform in-depth market research to identify end users and understand their workflows, un-met needs, pain points and desired outcomes. Conduct regular on-site product training and information sessions for key customers (End Users, OEM’s and Distributors). Be a technical resource and point person with our specialty bio distributors and OEM’s. • Perform VOC to design and own customer experience and discuss customer needs; competitive advantages, and opportunities to position/reposition products to maximize market penetration. Work closely with other global team to aid in the management of key global accounts and share validation and application successes. • Be the master user of ERP (Oracle) system, in charge of database management, at same time to create and maintain Windchill/PDM product database and CMI24 media database.

-Act as transit platform within Aliaxis group in China, mainly in charge of 3 brands: Akatherm, IPEX and FIP, as well as other more than 40 brands. To learn and find suitable product to be introduced into China market, according to market trend and business development; -Market situation and competent analysis and feasibility investigation, from sales channel, customer side and industry associations, prepare report to headquarter decision making team; -Primary judgment on feasibility, propose missing factors to success, product or service or know-how, suggestion on target of acquisition if necessary; -Liaise with logistics, financial, OEM plant and vendors, organize and coordinate as project manager; -Application recognize and solution – product matching, if existing product range not satisfying, outsourcing or localizing, or develop new product; -Technical support to sales team.

-Assistant Product Manager for Solvent Welding System (2005/04-2006/05) -Taking charge of assigned industrial product lines (PVC, CPVC and ABS), identify product solutions for targeted market; coordinate between R&D, production, logistics and sales departments for product life cycle management. -If needed, organize sending back sample to headquarter overseas for final approve, managing corresponding information; - Working as constant contact of key accounts, including Intel, M+W Zender, Bao Steel etc. -Product Manager for Industrial Piping (2006/05-2011/01) Report To: Head of PM -Taking charge of all industrial product lines. Ensure complete product portfolio between different products lines, with the right value preposition for the target segment in accordance with the company headquarter. -NPD, bring forward new product need to R&D department, based on feedback from sales and technical service team, as well as conclusion from customer complaints; -NPL, new product market launch, competitor analysis and pricing, prepare marketing literature, samples and other necessary sales tools, as well as obsolete product phase out and stock balancing; -Train and develop sales teams in terms of application know-how; work with purchasing department to select qualified out sourced materials from technical wise. -Complaint handling, feedback and propose improvement advise to headquarter, local R&D, production and quality control department depending on complaint features. -Segment Manager of Shipbuilding (2009/07-2011/01, concurrent post) -Segment trend study, potential application development; -Sales plan and annual budget; -Segment/Industry seminar; -Performance evaluation for sales engineers in terms of market segment; -Applying and maintaining approvals.

Environmental Impact Assessment

Master'S Degree, Urban Ecology

Bachelor'S Degree, Chemical Engineering