Daniel Sun Email & Phone Number

Shanghai, China

Branding and ContentBrand Visual Identity managementGraphic/Photo Shooting/Video Production Creative and Art DirectionRetail MKTVisual merchandising/Event design support/Assets delivery/In-store communication Media/social/other functionsDeliver creative assets (ATL/BTL)Budget control and vendor managementAchievement:(2021-03)Lead Mustang Mach-E launch visual creative and design (2022-05)Localize and deliver Mustang Mach-E VIS book(2022-07)Lead MME brand video… Show more Branding and ContentBrand Visual Identity managementGraphic/Photo Shooting/Video Production Creative and Art DirectionRetail MKTVisual merchandising/Event design support/Assets delivery/In-store communication Media/social/other functionsDeliver creative assets (ATL/BTL)Budget control and vendor managementAchievement:(2021-03)Lead Mustang Mach-E launch visual creative and design (2022-05)Localize and deliver Mustang Mach-E VIS book(2022-07)Lead MME brand video creative and shooting(2022-08)TV SHOW < Tao Hua Wu 2022 > collaboration design and visual creative (2023-01)Deliver MME new brand book and logo Show less

Lead MKT event & campaign toolkit creation (VM and Retail experience creative and execution).Deliver regular VM and window design guideline to APAC teams，lead creative concepts and strategies. Guide the creative concept process (mood boards, reference, etc )Oversee creative concept with external vendorsBe familiar and join with the workflow of RM teamsFrom a VM creative(Online/offline) side， promote the campaigns of CRM / event team effectivelyAchievement:Lead “Feel the… Show more Lead MKT event & campaign toolkit creation (VM and Retail experience creative and execution).Deliver regular VM and window design guideline to APAC teams，lead creative concepts and strategies. Guide the creative concept process (mood boards, reference, etc )Oversee creative concept with external vendorsBe familiar and join with the workflow of RM teamsFrom a VM creative(Online/offline) side， promote the campaigns of CRM / event team effectivelyAchievement:Lead “Feel the future” ZX campaign creative concept guideline launch and deliverLead “Z.N.E Jacket” re-launch creative concept guideline designLead YEEZY ZEBRA 350 V2 re-launch guidelineDeliver in-store communication, content, localization projects and other creative (Tokyo/ KL /Chongqing) Show less

Control all visual direction and tonality of Shanghai XintiandiLead all branding and marketing communication VM design of Shanghai Xintiandi (ATL/BTL)Marketing plan with other teams，good at creating story telling of merchandiseCollaborate with the event and CRM to ensure that the marketing is aligned with the vision of the brand & campaign Work closely with other communication functions (PR, social media, event)and other teams to lead creative concepts and strategies;Oversee… Show more Control all visual direction and tonality of Shanghai XintiandiLead all branding and marketing communication VM design of Shanghai Xintiandi (ATL/BTL)Marketing plan with other teams，good at creating story telling of merchandiseCollaborate with the event and CRM to ensure that the marketing is aligned with the vision of the brand & campaign Work closely with other communication functions (PR, social media, event)and other teams to lead creative concepts and strategies;Oversee creative execution with external vendors;From visual creative(ATL/BTL)promote the campaigns of CRM / event team effectivelyAnnual budget and cost controlAchievement:Lead 2018 Xintiandi plaza soft opening and Christmas campaign graphic and VM creative Lead 2019 Xintiandi Festival visual creativeLead 19SS/19FW/20SS Xintiandi fashion week KV creative and related designLead “XINTIANDI STYLE I/II ”rebranding creative (branding& graphic design) Show less

Shanghai

Control all visual direction and tonality of Shanghai K11Lead branding /design/VM/retail design of Shanghai K11Plan marketing calendar with event teamWork closely with other communication functions (PR/event/digital/CRM)and other teams to lead creative concepts and strategiesControl all products shootings of campaignsPromote campaigns of CRM / event team effectively Annual budget and cost control，agency managementAchievement:Stella Mccartney pop-up store launch VM… Show more Control all visual direction and tonality of Shanghai K11Lead branding /design/VM/retail design of Shanghai K11Plan marketing calendar with event teamWork closely with other communication functions (PR/event/digital/CRM)and other teams to lead creative concepts and strategiesControl all products shootings of campaignsPromote campaigns of CRM / event team effectively Annual budget and cost control，agency managementAchievement:Stella Mccartney pop-up store launch VM creativeMax Mara overcoat pop-up launch VM creativeChloe DREW/FAY bag pop-up store launch VM creative2016 FW campaign《Fall》VM creative and graphic design2018 new year and Valentine’s day campaign《Pink love》VM creative and graphic design Show less

Shanghai/Beijing

In charge of MARKOR HOME SHANGHAI region VM and store planning with interior design team, work closely with Sales team to develop how to increase sales.Joined Classic living as a regional VM mgr in 2015, in charge of VM/window design and retail showroom planning for Fendi Casa /Armani Casa/ Versace Home/Ralph Lauren home and other luxury brands that go with global guideline of all brands strictly. Design vm plans and promotion activities, eg: new store opening/new product launch/seasonal… Show more In charge of MARKOR HOME SHANGHAI region VM and store planning with interior design team, work closely with Sales team to develop how to increase sales.Joined Classic living as a regional VM mgr in 2015, in charge of VM/window design and retail showroom planning for Fendi Casa /Armani Casa/ Versace Home/Ralph Lauren home and other luxury brands that go with global guideline of all brands strictly. Design vm plans and promotion activities, eg: new store opening/new product launch/seasonal promotion.Organize regular training for VM and related teams.Responsible for planning and implementation of all brands activities involved in Shanghai. Manage and control art direction/visual design/brand comm of all brands ，follow up shooting and video productions. Show less

Shanghai

·In charge of all visuals of the boutique and displays.Brands like Armani Casa / Bottega Veneta Home / Versace Home / Fendi Casa / Ralph Lauren Home, and completed the tasks strictly according to the standard of our company and that of the world. On top of that, set the plan for the display and lead the whole team on a regular basis, trying to improve the Visual Merchandising and promote the sales with close cooperation and strong business awareness.·Work closely with brands teams… Show more ·In charge of all visuals of the boutique and displays.Brands like Armani Casa / Bottega Veneta Home / Versace Home / Fendi Casa / Ralph Lauren Home, and completed the tasks strictly according to the standard of our company and that of the world. On top of that, set the plan for the display and lead the whole team on a regular basis, trying to improve the Visual Merchandising and promote the sales with close cooperation and strong business awareness.·Work closely with brands teams overseas.·Work closely with Sales team to develop the way that how to increase sales·Control all products shootings of campaigns；· and adjusting the the promotion activities on a monthly and quarterly basis. E.g: seasonal alternation/ international exhibition/ festivals/ etc.·Conducting the selections and procurement of some ornaments and display tools.·Taking charge of the surveillance and keeping track of the storefronts of our partners in different places like Da Vinci to keep it in line with the headquarters.·Keeping track the decorations and background settings of the various showing points in China.·Familiarity of market and related industries trend Show less

Shanghai China

-In-store VM- Merchandise planning-Work closely with Sales team to develop the way that how to increase sales-Familiar with market and related industries trends