Jennifer Cantor Email & Phone Number

Chicago, Illinois, United States

Directed the design and execution of exhibition graphics for the industry's premier event for hairdressers, drawing over 4,000 attendees.Orchestrated social and print campaigns for the prestigious #Oneshot HairAwards, the largest global hair competition with over two million entries worldwide.Led creative concepts for in-house events and client projects, seamlessly integrating social media, web, and print components.Developed custom-branded mailer packaging, securing a $15,000 investment per box with an estimated annual profit campaign of $519,600. Used contests and brand hashtags strategically for increased User Generated Content (UGC) to support new product launches and social media pages.Conducted A/B testing on digital marketing materials, simplifying results to make informed decisions for optimizing campaigns and enhancing audience engagement.

Chicago, Illinois, United States

Led a cross-functional team of graphic designers, videographers, and social media associates, coordinating seamless collaboration to bring creative visions to life.Directed end-to-end photo shoot processes, including wardrobe selection, hair and makeup oversight, retouching, and image selection for impactful visual storytelling.Created all-encompassing marketing initiatives, managing email marketing campaigns, developing print collateral, branding strategies, advertisements, packaging, and digital designs for multiple beauty-related brands spanning three countries and languages.Conducted thorough market research and data analysis to drive informeddesign decisions, ensuring alignment with current industry trends andconsumer preferences.

Collaborated with Bachelor of Fine Arts (BFA) students and the theater department to conceptualize and craft compelling poster designs and promotional materials for upcoming shows and events within the artdepartment.Oversaw and managed large format printing for shows and events, ensuring high-quality production and timely delivery of materials.

Digital Marketing Bootcamp

Bachelor Of Arts - Ba, Graphic Design