Business Analyst
Current- Marketing research: conducted market research for 7 projects in terms of market size, market segmentation, market trends & dynamics, industry value chain and competitive landscape through methods of desk research, C-level expert interview or data analysis.- Corporate strategy: developed strategies of market entry and cost reduction for 2 projects through detailed analyses on impact of industry regulations with big players’ solutions, key success factors, stakeholders’ business conditions, main players in upstream and downstream supply chain, and competitors’ exportation strategy.- Data analytics: diagnosed brand performance and provided actionable insights of customer needs, preferences, and behavior for client by analyzing 0.5 billion records of retail transaction data in python, creating dashboards in Tableau, and preparing final deliverables in PowerPoint slides in a team of 3.- Database establishment: individually developed and implemented python script to automatically consolidate and upload weekly data files from local folder to database on MySQL Workbench; reduced data pulling time by 12min.- Business development: prepared 2 proposals after meeting clients’ CEO, completed preliminary marketing research for 13 prospective clients, constructed 4 BD articles for company social media channels, and sorted out business scope to 1 detailed list with 3 other colleagues.
