Helping busy women find balance, joy, and holy leisure in life.

I'm a copywriter and marketing strategist from Albuquerque, New Mexico.There’s nothing I love more than creating a true-to-your brand web copy and email marketing campaigns for my clients.Nothing, that is, except being with my family, practicing Pilates (the hotter the better!) and a gourmet meal of avocado toast, thus...the name! :)I help small businesses and creative entrepreneurs make an impact in their markets by creating on-point messaging through copywriting, email marketing campaigns and branding strategy.Whether you are looking to define your brand voice, connect with your audience through engaging email marketing, or you are looking to bring your web copy come to life, I’ll be your trusted partner in the process. I’ll create an engaging actionable copy that will make your visitors turn into customers. If that rings true for you...then look no further!

I work to make my client's objectives a reality through the written word. I take existing content and spice it up for whatever web platforms they use, including email marketing materials, website copy, social media, ebooks and blogs.I love to work with my clients to create content that is both informative, interesting and engaging and will ultimately convert their online visitors into customers.

Copywriting, email marketing campaigns and strategies, and website content.

As Director of Content Development it was my job to promote the mission and vision of the school through the creation, aggregation and distribution of intellectual property, which was meant to advance, inspire, educate, and at times persuade the community. This content development extends to all internal communication pieces, as well as all marketing pieces including website development and content, radio advertisements, all print advertisements and maintaining all social media profiles for the school.

I led the the committee through a NAUMS (National Association of University Model Schools) Certification process in 2010-2011. The UMS Certification was a process that had to be completed prior to seeking accreditation through CSI and AdvancEd.During the 2011-2012 school year I chaired the committee that sought and attained dual accreditation for OGCA. The accreditation process was a lengthy and thorough one in which a detail report was created to outline the ways in which the school had reached over 175 standards set forth by the accrediting body. This process included working with several different groups and corresponding with the accrediting body and the board, student body, administration and parents of the school. I created a wiki site for the site team members outlining all of our documentation. I also helped create all the promotional materials for the school including website development, informational materials, and promotional materials.