Mark Lambert Email and Phone Number
Need a bold bard to beat back bland branding? As a Creative Director and Senior Copywriter, I'm here to make sure your story stands out. With over a decade of experience in copywriting and creative writing, I've learned that the secret to turning heads is to define what people expect and then to march in the opposite direction. All stodgy, clunky, and stale copy must go!My writing style is built around stripping unnecessary jargon and professional obfuscation out of the way. Once the padding is gone, I fill that vacuum with sensory information, analogies, metaphors, and even the occasional parable or fairy tale. The old ways of storytelling carry a weight and momentum that modern lingo lacks.As a Senior Copywriter, I've worked with brands to develop intricate interest funnels that go beyond landing pages and calls to action. By building voices and conversations through case studies, white papers, social media, and blog posts, I charge brands with a three-barreled plasma cannon of depth, character, and authenticity.I'm a Creative Director but before and after that I'm a Creative Writer. I don't consider myself purely technique-driven. I draw from fiction, mythology, even old oral storytelling traditions to produce content with rhythm, eccentricity and flavor. Marketing should be fascinating, not just functional.So, if you're ready to break free from the bland and embrace the bold, I'm your storyteller. Let's make your brand fascinating and have fun with it. Let's tell your story.Results:* Crafted compelling case studies and white papers that contributed to a 25% increase in brand recognition among C-suite executives, establishing the brand as a thought leader in the space.* Developed and implemented creative storytelling marketing initiatives that delivered a 30% increase in website traffic and a boost in lead generation.* Collaborated cross-functionally with programmers and marketers to optimize the company's sales funnel, resulting in a ~15% improvement in sales conversions.* Secured funding exceeding $10 million as a Community Engagement Consultant for the World Health Organization by presenting strategic initiatives and potential resolutions to diverse community groups, mediating discussions to reconcile conflicting interests and to reach consensus.* As an Author for Programming Electronics Academy, wrote a captivating science fiction mystery novel that seamlessly intertwined programming lessons with an immersive episodic narrative.
Upwork
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- upwork.com
- Employees:
- 69122
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Creative Director And Ai TrainerUpwork Jan 2024 - Present• Crafted engaging long-form blogs and case studies for B2B and B2C clients.• Leveraged expertise in AI and linguistics to support the evolution of language learning models (LLM) for enhanced AI communication capabilities.• Trained AI bots in diverse communication domains, including creative writing, professional writing, and syntactic analysis, to enhance their language capabilities. -
Data Annotation SpecialistDataannotation Feb 2024 - Mar 2024* Proficiently trained AI bots in diverse communication domains, including creative writing, professional writing, and syntactic analysis, to enhance their language capabilities.* Conducted comprehensive data annotation tasks to improve AI algorithms' understanding and utilization of linguistic nuances and patterns.* Leveraged expertise in AI and linguistics to support the evolution of language learning models (LLM) for enhanced AI communication capabilities. -
Copywriter And Content StrategistIl2000 Oct 2021 - Dec 2023• Researched and authored compelling case studies and white papers to enhance the company's reputation among logistics professionals, focusing on innovation and industry expertise.• Crafted engaging blog posts and articles to elevate IL2000's visibility and distinctiveness within the competitive logistics sector, emphasizing creativity and technical insight.• Contributed to the development of innovative marketing communications targeting C-suite executives in the logistics industry, driving brand recognition.• Designed and implemented creative marketing initiatives to establish IL2000 as both a credible authority and an engaging presence in the market, blending professionalism with captivating storytelling. -
Author And CopywriterProgramming Electronics Academy Sep 2021 - Aug 2023• Authored a captivating science fiction mystery novel intertwining programming lessons with an immersive episodic narrative.• Produced blog content covering Arduino projects, skillfully integrating technical data with a conversational tone to make complex concepts accessible to diverse audiences. -
Copywriter And Creative Writer - Small Business VerticalRuby Sep 2022 - Apr 2023• Crafted an engaging and authentic voice for a virtual receptionist business, fostering personal connections with small business owners through creative writing.• Authored compelling stories and articles advocating for authentic communication, driving reader engagement with Ruby and positioning the brand as an approachable, genuine and positive psychology focused brand.• Leveraged creative writing techniques to emphasize the significance of authenticity, fostering a relatable and trustworthy image for Ruby within the virtual receptionist industry. -
Ux WriterTakelessons Apr 2022 - Dec 2022• Collaborated cross-functionally with programmers and marketers to craft an immersive user experience for an EdTech company, focusing on developing persuasive copy tailored for enhanced sales conversions.• Employed data analysis techniques to iteratively optimize the company's sales funnel, contributing to refined marketing strategies and improved customer engagement. -
CopywriterVilampara Media Oct 2021 - Sep 2022* Wrote landing pages and developed scripts for promotional and explainer videos* Developed landing pages with unique advertising angles that successfully differentiated the brand from the competition* Copyediting of scripts and landing pages for brevity and clarity -
Columnist - Grunge MagazineStatic Media Dec 2019 - May 2021• Generated and crafted creative and engaging articles for Grunge, a pop culture magazine, covering topics such as history, science, and true crime with a witty and insightful approach. -
Senior Copywriter And Content StrategistThe Economic Secretariat Jun 2018 - Feb 2021• Crafted SEO-optimized websites tailored for small businesses within the construction industry, enhancing online visibility and attracting targeted B2C and B2B audiences.• Authored lead generation articles focused on construction and industrial manufacturing, delivering accessible content to engage both lay audiences and industry professionals.• Leveraged clickthrough rates, keyword analysis, and other marketing data to design and implement SEO-optimized sales funnels, driving conversions and maximizing sales opportunities.
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Copywriter And Content StrategistSquirrel Digital Marketing Jan 2018 - Jun 2020• Authored technical articles offering computing guidance tailored for a B2C home computing audience.• Developed captivating story angles and infused computing topics with a lively and engaging tone.• Produced SEO-optimized articles and landing pages, leveraging data analysis of keyword frequency to enhance the visibility and performance of the company’s websites, catering to both B2C and B2B audiences. -
CopywriterKey Difference May 2016 - Dec 2018• Writer and editor specializing in content creation for tech and crypto startups, particularly those gearing up for an ICO, with a focus on data-driven strategies. -
Copywriter And EditorClearvoice Jan 2017 - Jan 2018• Enhanced readability and traffic generation by editing extensive volumes of SEO copy.• Crafted compelling landing pages tailored for B2B audiences within the tech, finance, and education sectors, optimizing content for SEO and engagement. -
Communication ProfessionalSelf Employed Jan 2012 - Jun 2014Sydney, AustraliaDelivered communication training, workshops and resources for a diverse group of people seeking career and personal growth. -
Grants ManagerPacific Community-Spc Jan 2004 - Aug 2011New Caledonia• Managed a US $23 Million Public Health Grant, overseeing operations and directing a multicultural and multidisciplinary team spanning 15 countries.• Facilitated collaboration and knowledge sharing among diverse stakeholders, gathering insights and data from varied cultural and professional backgrounds to inform decision-making processes.• Developed comprehensive policies and guidelines for the effective coordination and management of government resources.• Conducted training sessions for healthcare personnel across 15 countries, focusing on enhancing professional communication skills and project management capabilities. -
Proposal WriterWorld Health Organization Jan 2011 - Jun 2011Solomon Islands• Served as a Community Engagement Consultant for the World Health Organization, collaborating with Ministries of Health in Pacific Island Countries to formulate and implement comprehensive public health intervention programs.• Conducted in-depth consultations with patients, nurses, and physicians to gain insights into respiratory diseases prevalent in disadvantaged and remote communities• Presented strategic initiatives and potential resolutions to diverse community groups, adeptly mediating discussions to reconcile conflicting interests and facilitate consensus• Formulated cohesive policy frameworks aligning with regional and national health priorities, synthesizing complex data and insights to inform decision-making processes.• Secured funding exceeding $10 million. -
Project ManagerArc Australian Respiratory Council Feb 2002 - Apr 2004Sydney, Australia• Developed grant proposals and successfully secured funding for public health initiatives targeting remote communities in rural Australia and Pacific Island states.• Engaged with press, community members, and healthcare professionals to raise awareness of public health issues, serving as a spokesperson for the organization in media communications.• Collaborated with the Board and technical projects committee to formulate policy papers and communication strategies, enhancing the organization's national and international visibility and impact.• Managed the organization's online presence by overseeing website content and publishing quarterly newsletters.
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Public ServantAustralian Public Service Jan 2001 - Dec 2002Canberra, Australia• Collaborated on drafting an interdepartmental quarantine/biosafety working paper, facilitating a comprehensive government strategy addressing national quarantine concerns. Identified key risk factors to Australian interests and proposed actionable recommendations, resulting in the implementation of effective strategies.• Provided support to the Ministerial/Parliamentary Services Unit by assisting in the creation of technical ministerial briefings on intricate and contentious policy matters, contributing to informed decision-making processes at the highest levels of government. -
Program Coordinator / Grant WriterCaritas Jan 2000 - Jun 2000Sydney, Australia* Headed two regional briefs (East Asia and Latin America), managing projects and performing monitoring and surveillance of projects across both regions.* Prepared progress and evaluation reports for the Caritas Board of Directors. -
Project OfficerUnicef Australia Jan 1998 - Nov 1999Sydney, Australia
Mark Lambert Education Details
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Communication And Media Studies -
Political Science And Government
Frequently Asked Questions about Mark Lambert
What company does Mark Lambert work for?
Mark Lambert works for Upwork
What is Mark Lambert's role at the current company?
Mark Lambert's current role is AI Trainer, Copywriter, and Content Marketing | Conversational storyteller.
What schools did Mark Lambert attend?
Mark Lambert attended Deakin University, University Of Adelaide.
Who are Mark Lambert's colleagues?
Mark Lambert's colleagues are Mintu Bikash Chakma, Wasif Irshad, Julie Ann Porcalla, Joseb Pipia, Oyelude Jomiloju, Awais Bhatti, Arooj Nasir.
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