Cara Dickman Email & Phone Number

Melbourne, Victoria, Australia

Overarching responsibility for the firm's marketing communications, brand strategy and digital activity, and management of workflow related to these functions.

Melbourne, Australia

Development of workflow within the BD team (2IC to the BDM), and responsible for the multidisciplinary BD activities.

Melbourne, Australia

Contract RoleProvided support across all digital marketing channels, including the external website, blogs, social media and online campaignsExecuted digital marketing strategies including the production digital contentMeasured the success of campaigns and introduced new initiatives and ideas to drive traffic to the organisation’s digital platformsManaged website content and multiple social media platforms across Australia/ Achievement highlights /Heavily involved in the Henry Davis York and NRF merger digital campaignDeveloped the Australian Norton Rose Fulbright Graduates website (here)Increased the Australian based social network followers by an average total of 2.53%Achieved the highest performing social stats globally, averaging a 1.79% e-rateContributed to streamlining of the internal process around web publishing to become more time effective

Melbourne, Australia

Implemented and managed marketing strategies Lead website development, newsletter, and social campaigns for new service offerings and upcoming eventsManaged national and international events, and educational seminars Created print articles/advertisements, SEO-optimised content, EDMs and managed databases Created a campaign aimed at SME’s to promote the DCC’s involvement with the Small Business Festival Victoria (SBFV - a state government initiative)Mentored new starters within the marketing teamManaged the external IP Update magazine – Content, design, HTML email and websiteSponsorship managementWebsite maintenance and content publishingSocial campaigns – maintain active social presence and consumer engagementEnsured the firms brand and messages are consistent across all platforms (online and offline)Built and maintained a marketing database of key industry contacts and clientsCoordinated award and tender submissions/ Achievement highlights / Increased LinkedIn followers by 25 per cent via organic and paid searchEvolved and redesigned the external IP Update magazine from print to online Helped gain new clients within the SME sector through targeted campaigns and SBFV involvementManaged the corporate photography refresh project Coordinated the development of the DCC videos content page

Melbourne, Australia

Assisted with the development and maintenance of various promotional marketing collateral material, including coordination of printManaged the marketing databaseMarketing related administrative activitiesEvent management assistance for both local and international events and conferencesProduction of written communication including internal memos, minutes and reportsManaged the publishing of content on DCC’s websiteAssisted with search marketing campaigns and social media activitiesCoordinated promotional merchandiseAssisted with coordination of tender and award submissionsAssisted with the execution of advertisingSupported the team with direct mail campaigns online and offlineProvided detailed monthly reports on marketing activities and analysisCoordination of team travel/ Achievement highlights /Evolved the internal newsletter design and content which increased readership by 10%Produced and promoted the new marketing intranet page for which as a result meant that staff had ease of access to marketing collateral and info sheets, etc.

Auckland, New Zealand

Assisted the General Manager with key duties on an ad hoc basisOrganised corporate events, and social club activitiesMarket research including competitor analysis and categorising and seeking out potential targetsImplemented an online marketing campaign through Google AdwordsMaintained and updated the CRM databaseAssisted with marketing reports when requiredRecorded meeting minutes, filing, data entry, and spread sheetsReception duties including administration and switchboardOverall management of the office, including stationary stock take, and general organisation to make sure the office ran smoothly/ Achievement highlights /Coordinated a networking breakfast with targeted business owners and corporate contacts, 45% of those that attended then sent work to ICMSUsed Google Adwords to increase the organic search of ‘National and International Credit Reporting & Debt Recovery’, ICMS is now the first to return in organic search results.

Bachelor Of Consumer And Applied Sciences, Design Studies And Marketing/Marketing Management, General

Managing People Effectively

Advanced Copyrighting

Content Marketing

Chatgpt Mastery For Marketing And Communications