Cara Ferragamo Murray Email and Phone Number
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I am a hands-on marketing strategist and doer with a history of driving efficiency and scale for early to mid-stage startups.A versatile, people-first marketer, I am fluent in all marketing disciplines, from product development, market analysis, and strategic planning to building marketing infrastructure, demand generation, and engagement programs that drive key business objectives. I am adept at using a data-driven approach to inform decisions and deliver scalable growth, and know how to collaborate with sales teams to generate a quality pipeline, predictable funnels, and measurable ROI.--> I translate ideas into action and create compelling omnichannel strategies that fuel growth. --> I understand how to reach and engage qualified customers and drive them to act. --> I have built an early-stage brand from the ground up, revived a traditional brand, and transformed an established brand to respond to evolving market needs. --> I thrive in fast-paced, growth environments, and am energized by the challenge of spearheading new initiatives. --> I am adept at using a data-driven approach to inform decisions and deliver measurable outcomes.I am passionate about equity in education, addressing the workplace skills gap, college and career readiness, women's entrepreneurship, and motivating and leading high-performance teams; I’m an experienced manager who is always ready to roll up my sleeves and pitch in. I lead with kindness, empowerment, and clear communication.I welcome opportunities to connect and collaborate.CORE COMPETENCIESMarketing strategy, digital marketing, performance marketing, demand generation, acquisition, growth, brand strategy, brand development, integrated marketing, analytics, paid media (SEM, SEO, PPC, paid social), CRM and email marketing leadership, social media and content strategy, affiliate and partnership, P&L management, building teams, strategic planning, EdTech and higher education marketing, enrollment marketing, global marketing, project management, go-to-market strategies, event management, community building, partnerships, and strategic alliances, business development, managing remote teams.
Adventurewomen
View- Website:
- adventurewomen.com
- Employees:
- 15
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AdventurewomenBoston, Ma, Us
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Director Of MarketingAdventurewomen Feb 2024 - PresentWatertown, Massachusetts, UsAdventureWomen is a women-owned company offering exceptional adventure travel for women to international and domestic destinations for over 40 years. Our loyal travelers are active women with open and curious minds who love to challenge themselves, make new friends, and most importantly, have fun.
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MemberExit Five Aug 2023 - PresentBurlington, Vt, UsThe leading community for 3,500+ B2B marketing professionals. -
MemberFuture Of Higher Ed (Fohe) Aug 2023 - PresentA global community for founders, educators, operators, investors, and advocates working to build the future of higher education, workforce development, and corporate learning.
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Fractional CmoAlchemy Vision Sep 2023 - May 2024Los Angeles, California, UsAlchemy Vision, a leading digital platform that specializes in workforce training within the eye care industry is on a mission to bridge the skills gap and revolutionize healthcare education.Our comprehensive solution is designed to efficiently train employees while alleviating the workload of senior staff. With a scalable and cost-effective approach, we empower teams to positively impact practice growth, elevate patient satisfaction, and cultivate professionalism and confidence among staff members. -
Vice President Of MarketingAbilitie Apr 2021 - Jun 2023Austin, Texas, UsAbilitie delivers skills-based SaaS solutions and interactive leadership development programs to Fortune 500 brands and fast-growth start-ups. I led strategic development, annual planning, and the execution of B2B and B2C marketing driving 40% YOY revenue growth each year. • Drove 195% site traffic increase and 240% increase in inbound B2B sales leads through a series of high-value thought leadership strategies including webinars, Case Studies, and podcasts.• Increased B2C website traffic by 395%, leads by 89%, and applications by 345% through segmented email marketing, expanded social media, updated messaging, and a targeted digital presence.• Directed creative development for Invited MBA by Abilitie brand identity including positioning, strategic messaging, logo, and website redesign.• Launched influencer programming resulting in a 10x increase in product enrollment. Partners included Teach for America, Springboard, African Leadership Institute, and Project Management Institute.• Introduced a full-service marketing CRM and data management system.• Led marketing analytics and ROI analysis for all campaigns and channels while executing optimization and A/B testing programs.• Collaborated closely with sales, customer delivery, and product teams.• Hire, lead, and manage a diverse global team with a focus on curiosity and collaboration. -
Chief Sales & Marketing OfficerImpact Global Education Feb 2019 - Apr 2021Impact Global Education is a business incubator for global workplace skills growth brands including Winterline, Think Impact, Thinking Beyond Borders, Cross-Cultural Solutions, and Domain Skills, which combined academic, experiential, and career training in a hybrid online and hands-on curriculum. I was selected to lead sales and marketing across the IGE brands and to establish a clear vision, roadmap, and marketing strategy to deliver against key objectives which resulted in profitability after 3 months and $1 million increase in revenue. My initiatives included realigning business units to improve efficiency and quality, substantial and sustainable revenue growth, the implementation of a consistent results-driven digital marketing strategy, the introduction of best-practices in enrollment management, and building diverse, high-performing teams.As a member of the executive team, I collaborated cross-functionally across the brands and departments to drive effective brand and revenue solutions and to develop opportunities for continued growth and forward momentum. I successfully managed a fully-remote A+ global team -
Vice President Of Sales & MarketingWinterline Global Education May 2015 - Feb 2019Cambridge, Ma, UsWinterline Global Education (acquired by Impact Global Education in 2019) was the leading provider of skills-based gap year programs and innovative curricular products, both designed to prepare young adults for success in life, college, and career. As a member of the founding team, I was responsible for the development and management of all aspects of the sales and marketing for this fast-paced start-up, including brand awareness, outreach marketing, and led gen programs with a focus on effective conversion tactics and revenue generation. I led social media and content marketing, customer engagement, strategic alliances, and website management, and optimization.Highlights of my accomplishments include:• Drove 100% increase in enrollment year over year through ongoing optimization of marketing channels, budget allocation, and messaging.• Achieved a 20% increase in average tuition per student year over year and doubled number of qualified applications each year.• Accelerated the sales cycle by 25% through reduction of friction throughout the sales funnel.• Conceived of and built an automated SMS workflow solution for student prospects, resulting in closer and more immediate engagement with this target group.• Introduced a social content strategy that positioned Winterline Global Education as the leader in the premium gap year program category.• Launched product division (acquired) that introduced hands-on, financial literacy curriculum for high schools, community colleges, and independent school auxiliary programming. • Established strategic partnerships with top referral sources, including USA Gap Fairs, GoOverseas, GoAbroad, and the American Gap Association.• Recruited and manage A+ sales, marketing and admissions team, and contract designers, videographers, writers, and public relations specialists. -
Vice President Of MarketingFullbridge Apr 2013 - May 2015Boston, Ma, UsFullbridge is a leader in the career accelerator segment. The organization addresses the global job skills gap for recent college graduates and early career professionals with a program and platform that delivers real-world experience, critical business skills, individualized career planning, and access to top professionals. While at Fullbridge I developed and managed the marketing strategy for this fast-growth company including branding, messaging and positioning across multiple B2B verticals, lead-gen programs and conversion tactics, corporate communications, social media and content marketing, customer engagement, partnerships and website design, management and optimization. -
Vice President Of Marketing And CommunicationsTeenlife Media, Llc 2010 - Mar 2013Boston, Massachusetts, UsTeenLife.com connects college-bound teens, their parents and their schools to enrichment opportunities and life experiences beyond school--including community service, summer, and gap year programs, as well as college admission and job and internship resources. While there, my key accomplishments included:• Grew sales by 400% in first four months as acting VP Business Development.• Doubled site traffic each year.• Managed and assessed the effectiveness of SEO, SEM, SMO as well as site content, navigation and design.• Directed 2011 website redesign to improve engagement and increase customer acquisition.• Launched new award-winning consumer publication--directed content development, positioning, distribution and sales.• Conceptualized and launched blog that was quoted in New York Times after three months.• Established and maintained strategic lead gen alliances with national brand partners including American Express, NACAC, and PTA National among others.• Produced signature TeenLife events; managed sponsorship sales strategy and event logistics. -
Assoc. PublisherIvy League Magazine Network 2003 - 2010Cambridge, Massachusetts, Us• Responsible for the overall direction of marketing and business development for the Ivy League Magazine Network, including communications, advertising, media relations, web marketing, alliances, sponsorships and traditional marketing, and events.• Established, developed and maintained strategic partnerships across Ivy universities including Princeton, Yale, Cornell, and the University of Pennsylvania, and with other prestigious national organizations. -
Director Of Integrated MarketingHarvard Magazine 2003 - 2010Cambridge, Massachusetts, UsI provided direction and managed of all facets of marketing communications for Harvard Magazine to deliver increased sales and enhanced brand awareness, including media relations, strategic alliances, senior client relationships, events, sponsorship, and new market development, and social media marketing. I was selected to lead the Digital Strategy team charged with developing a guiding strategy and identifying goals to best align the magazine’s website and social media activities with its mission, resulting in increased site traffic and engagement.Other select achievements include:• The creation and management of a new online community used for strategic market research. I brought survey development, response collection, and analysis in-house, resulting in a savings of 95% of the existing budget.• The introduction of efficient process and content management of e-newsletters that consistently posted a 30% open rate and drove traffic to the website.Additional responsibilities: • Managed and implemented events, lectures, and behind-the-scenes university access for Harvard Magazine’s top donors.• Created integrated programs to creatively leverage multi-platform media assets to meet the marketing objectives of clients.• Individually sold the single largest advertising commitment in Harvard Magazine's history. Maintained relationships and contracts over multiple years.• Earned and was awarded bonuses for outstanding performance and for goals achieved and surpassed. -
Executive Director Of MarketingBoston Magazine 1998 - 2003Boston, Ma, Us• Managed all marketing programs and strategic planning for Boston Magazine and ancillary publications--Elegant Wedding, New England Travel, Concierge and Boston Magazine’s Home & Garden--to maximize brand awareness.• Created, launched and executed the Design Home project—the most successful revenue-generating program in the company’s history.• Directed new custom publishing division; Generated $1 million+ in revenue in first year. • Played integral role on successful new business launches--Concierge and Boston Magazine Home.• Managed public relations agency and media relations that resulted in long-term, cross-platform partnerships with WCVB-TV and WHDH, Boston.• Developed and maintained strategic alliances to maximize business objectives. Partners included The Mayor’s Office of Special Events, The Nantucket Wine Festival, and American Express, among others.• Responsible for all events, advertising sections, collateral, publicity, and merchandising. -
Director Of Marketing CommunicationsSteuben 1993 - 1998Managed global marketing strategy that achieved aggressive sales growth and enhanced brandequity in the luxury gift market for Steuben, a division of Corning Inc. Initiated and managed joint ventures and strategic alliances.Directed all advertising, promotions, media relations, merchandising, and events. Supervised ongoing evaluation of sales performance and productivity; conducted a competitive analysis and examined luxury market trends to define product opportunities, positioning, and pricing strategies.
Cara Ferragamo Murray Skills
Cara Ferragamo Murray Education Details
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Boston CollegeArt History -
Harvard UniversityTransformational Leadership
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University Of Paris I: Panthéon-SorbonneFrench
Frequently Asked Questions about Cara Ferragamo Murray
What company does Cara Ferragamo Murray work for?
Cara Ferragamo Murray works for Adventurewomen
What is Cara Ferragamo Murray's role at the current company?
Cara Ferragamo Murray's current role is VP Marketing | Results-Driven Marketing and Branding Leader | Growth Marketing, Digital Marketing, Demand Gen, Acquisition Marketing, Team Builder, GTM, Strategic Planning, Start-up Marketing.
What is Cara Ferragamo Murray's email address?
Cara Ferragamo Murray's email address is ca****@****ine.com
What is Cara Ferragamo Murray's direct phone number?
Cara Ferragamo Murray's direct phone number is +161783*****
What schools did Cara Ferragamo Murray attend?
Cara Ferragamo Murray attended Boston College, Harvard University, University Of Paris I: Panthéon-Sorbonne.
What skills is Cara Ferragamo Murray known for?
Cara Ferragamo Murray has skills like Social Media Marketing, Integrated Marketing, Digital Strategy, Social Media, Marketing, Marketing Strategy, Event Management, Brand Management, Business Development, Public Relations, Strategic Partnerships, Marketing Communications.
Who are Cara Ferragamo Murray's colleagues?
Cara Ferragamo Murray's colleagues are Paige Davis, Amy Hanna, Ali H., Emily Vaden, Zvonimir Krzanic, Mona Kelly.
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