Cara Mclaughlin Email & Phone Number

New York, NY, US

Strategic leader in digital transformation for nonprofit organizations, focusing on enhancing fundraising and mission-related outcomes. Manage client relationships and project roadmaps to ensure alignment with organizational goals. Lead on developing and implementing innovative content strategies that significantly enhance user engagement and drive.

Responsible for synthesizing business goals and marketing objectives into digital strategy for the organization to drive revenue and increase engagement. Shape the vision for digital support of mission-critical areas of the organization by leading strategic planning meetings, creating consensus and driving projects among cross-functional teams. Manage the.

Global Ecommerce Content Manager for the Myron/Adler brand of personalized business gifts. Responsible for overall content strategy, identifying merchandising and marketing opportunities and executing solutions, as well as recommending and implementing new ecommerce functionality to drive revenue and enhance usability and customer experience.

Successfully managed the production team and schedule for the creation and maintenance of product and content for the online Met store, in addition to implementing strategic Marketing programs and Merchandising initiatives. Helped managed the redesign, development and implementation of the new website and became the technical liaison with the host vendor.

Responsible for production and maintenance of product catalog and execution of Merchandising strategy, as well as support for various Marketing, Merchandising, and SEO initatives. Improved data production processes and collaborated with development team to enhance Merchandising functionality and implement new Merchandising programs on the site.