Carla C. Email & Phone Number

La Crosse, Wisconsin, United States

Chicago, IL

Implemented effective sales/marketing/communication strategies to establish key new market partnerships with established client portfolios, which strengthened brand presence and increased sales by 3.5% (May 2017) in South America. Conducted in-depth analysis of market and economic conditions for successful penetration and market growth in Brazil, Colombia.

Chicago, IL

Advised, managed and developed business portfolio of small to medium size companies (up to $5M in annual revenue) at four branches with predominant Asian and Hispanic clients, providing banking solutions (i.e. commercial/term loans, lines of credit, cash management solutions, merchant payroll solutions, fraud protection and others) in effort to protect.

Chicago, IL

Consultative Group on International Science & Technology (CGIST), in collaboration with the World Bank and China's State council Leading Group Office of Poverty Alleviation and Development, is leading a "first-of-its-kind" initiative to bring sustainable safe drinking water solutions to 25 rural communities in China. Spearheaded the website development.

Chicago, IL

Creative Studio B has been in the wholesale graphic design business since 2007, offering supply chain partners in nine locations worldwide with more than 2,000 designers on hand. Established workflow protocol to ensure highest standards of design quality and throughput for an 8 country global supply chain operation; trained and managed project management.

Chicago, IL

AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning. Orchestrated volunteer and student workshops for organization’s 81st convention attended by nearly 10,000 professionals. Developed campaign materials (print, web, email.

Highland Park, IL

Optima Soulsight is the founding partner of Soulsight - an international group of design and branding specialists committed to the pursuit of meaningful, forward-thinking solutions for clients who believe in the power of strategic design to build soulful brands. Established a five-continent alliance among specialty design firms to broaden capabilities and.

Morton Grove, IL

Led research and developed new market strategy to expand the international online presence of HowStuffWorks.com, a popular and award-winning media and technology company. Managed all aspects of strategy related to pre and post site launch development, including analysis of competitive and internet culture, evaluation of user behavior, search engine.

Chicago, IL

Spearheaded Case New Holland’s six-month marketing communications project in Brazil, gathering data and analyzing current practices for the world’s fifth largest global agency to recommend a corporate-wide strategy for streamlining processes and unifying a new consolidated brand. Conducted executive, marketing, support, and dealer interviews to evaluate.

Oakbrook Terrace, IL

Conceptualized, developed and successfully executed agency’s first national Asian Consumer Market Program in eleven markets for McDonald’s, leading to a 16% increase in local restaurant sales; contributed marketing expertise in development and execution of national campaigns for Hispanic consumer markets; contributing $1.5 million growth of agency’s.

Chicago, IL

Orchestrated the development, production and distribution of marketing materials and initiatives for one of the fastest-growing registered investment firms in the Midwest. Managed the development, production, and distribution of all marketing materials. Tracked, calculated, and reported ROI for equity, fixed income, and balanced portfolios. Completed RFPs.

Chicago, IL

Conceptualized, developed and successfully executed a six-month grassroots campaign for Coca-Cola that led to a 12% increase in brand loyalty among Hispanic consumers in New York, NY. Directed all elements of programming, staff training, client's $375k budget, vendor payments, and field staff payroll.Developed and promoted sponsorship programs for Hispanic.

Chicago, IL

Conducted an in depth market analysis of Brazil’s 100 largest retail outlets for a Fortune 500 corporation. Researched retail outlet financials, organizational profiles, and marketing strategies. Analyzed economic conditions that caused the retail outlet closures, mergers, and acquisitions.

Ixtapa-Zihuatanejo, Guerrero

Managed and administered company’s $3M budget, controlling all export transactions, cash flow transactions and accounts receivables, vendor and client contracts. Responsible for costs, operations, budgets, and forecast data. Coordinated all transportation for domestic and export shipments. Functioned as bilingual liaison/interpreter for corporate and legal.

Minneapolis, MN

Consulted small to medium-sized businesses for payroll administration, tax management, human resources services, and unemployment compensation; exceeded monthly quotas by an average of 12%.Acquired 218 new accounts in a 11-month period.

Master Of Business Administration - Mba, International Business, 3.8

B.S., Marketing/International Business, 3.0

Activities and Societies: Varsity Volleyball